Michael Stich Audience in Germany
Michael Stich has an estimated audience of 243,186 people in Germany. 70.3% are female, 29.7% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: American Airlines, Gardena (company), Citibank, Ernsting's family, Obi (store).
The average Michael Stich fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include American Airlines, Gardena (company), Citibank, with strongest over-indexing on American Airlines (66.67× the country average). Demographically, the Michael Stich audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Michael Stich fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 37.0 |
| Estimated audience size | 243,186 |
Audience persona
The typical Michael Stich fan in Germany is more female, around 37.0 years old, with strong Tradition tendencies and a notable affinity for American Airlines.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,461 | 1.19× |
| Bayern | 39,750 | 1.02× |
| Baden-Württemberg | 31,675 | 0.95× |
| Niedersachsen | 27,391 | 1.16× |
| Hessen | 18,668 | 1.01× |
| Schleswig-Holstein | 14,632 | 1.68× |
| Rheinland-Pfalz | 12,556 | 1.03× |
| Hamburg | 10,072 | 1.83× |
| Berlin | 9,880 | 0.91× |
| Sachsen | 7,459 | 0.63× |
| Brandenburg | 5,630 | 0.75× |
| Sachsen-Anhalt | 3,847 | 0.61× |
| Thüringen | 3,544 | 0.57× |
| Mecklenburg-Vorpommern | 3,528 | 0.76× |
| Saarland | 2,888 | 0.97× |
| Bremen | 1,955 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Airlines | 66.67× | Travel & Leisure |
| Gardena (company) | 32.21× | Shopping |
| Citibank | 34.29× | Business & Career |
| Ernsting's family | 3.8× | Shopping |
| Obi (store) | 2.01× | Shopping |
| Deichmann | 2.27× | Shopping |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| Spiegel Online | 1.76× | News |
| Gute Zeiten, schlechte Zeiten | 2.51× | Movies & TV |
| Thermomix | 3.14× | Home & Garden |
| Rossmann | 1.84× | Shopping |
| Tchibo | 2.23× | Shopping |
| Hamburger SV | 2.37× | Sports |
| QVC | 2.32× | Movies & TV |
| Bonprix | 2.06× | Shopping |
| Children's clothing | 2.23× | Fashion & Accessoires |
| Children's literature | 2.86× | Literature |
| Red wine | 3.9× | Food & Beverages |
| vertbaudet | 4.59× | Fashion & Accessoires |
| Tennis | 2.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2 |
| Family Orientation | CONSERVATISM | 1.79 |
| Extroversion | THRILL | 1.56 |
| Community Orientation | OPEN | 1.48 |
| DIY Mentality | THRILL | 1.46 |
| Creativity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.6% |
| United States | 5.7% |
| Italy | 2.0% |
See Michael Stich audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Novak Djokovic (2,523,608)
- Carlos Alcaraz (2,405,371)
Frequently asked questions
How many fans does Michael Stich have in Germany?
Michael Stich has an estimated audience of 243,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Michael Stich fans?
70.3% of Michael Stich fans are female, 29.7% are male, with an average age of 37.0 years.
Which brands do Michael Stich fans like most?
Michael Stich fans show strongest brand affinity for American Airlines (66.67×), Gardena (company) (32.21×), and Citibank (34.29×) over the country average.
Where do Michael Stich fans live in Germany?
Michael Stich fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,461), Bayern (reach 39,750), and Baden-Württemberg (reach 31,675). These three regions account for the largest share of the active audience.
What other brands do Michael Stich fans also like?
Beyond Michael Stich itself, the audience over-indexes on Gardena (company) (32.21×), Citibank (34.29×), Ernsting's family (3.8×), and Obi (store) (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Michael Stich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.