Michael Stich Audience in Germany

Michael Stich logo

Michael Stich has an estimated audience of 243,186 people in Germany. 70.3% are female, 29.7% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Artistic inspiration, Time (magazine), Ipekyol.

The average Michael Stich fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Artistic inspiration, with strongest over-indexing on Rossmann (2.06× the country average). Demographically, the Michael Stich audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Michael Stich fans

Demographic split for Michael Stich audience in Germany
MetricValue
Female70.3%
Male29.7%
Average age37.0
Estimated audience size243,186

Audience persona

The typical Michael Stich fan in Germany is more female, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Rossmann.

Top regions in Germany

Top regions ranked by reach for Michael Stich in Germany
RegionReachAffinity
Nordrhein-Westfalen63,4611.19×
Bayern39,7501.02×
Baden-Württemberg31,6750.95×
Niedersachsen27,3911.16×
Hessen18,6681.01×
Schleswig-Holstein14,6321.68×
Rheinland-Pfalz12,5561.03×
Hamburg10,0721.83×
Berlin9,8800.91×
Sachsen7,4590.63×
Brandenburg5,6300.75×
Sachsen-Anhalt3,8470.61×
Thüringen3,5440.57×
Mecklenburg-Vorpommern3,5280.76×
Saarland2,8880.97×
Bremen1,9550.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael Stich audience
BrandAffinityCategory
Rossmann2.06×Shopping
Home Office2.51×Business & Career
Artistic inspiration1.59×Arts & Culture
Time (magazine)2.01×News
IpekyolShopping
Vijesti.ba2.01×News
Capannelle Racecourse34.29×Sports
Mackenzie Foy2.37×Fashion & Accessoires
Zamalek SC2.26×Sports
Gaelic football1.53×Sports
Food allergy2.27×Health
English literatureLiterature
JD Institute of Fashion Technology3.8×Business & Career
Go for It (film)2.7×Movies & TV
Artillery1.76×Music & Radio
Radio Sarajevo2.28×Music & Radio
Nutritional yeast1.7×Food & Beverages
TVP11.98×Movies & TV
Polsat1.83×Movies & TV
aslan1.55×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael Stich audience
TraitClusterScore
TraditionCONSERVATISM2
Family OrientationCONSERVATISM1.79
ExtroversionTHRILL1.56
Community OrientationOPEN1.48
DIY MentalityTHRILL1.46
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Michael Stich
CountryShare
Germany86.6%
United States5.7%
Italy2.0%

See Michael Stich audiences in other countries

More Tennis audiences in Germany

Frequently asked questions

How many fans does Michael Stich have in Germany?

Michael Stich has an estimated audience of 243,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Michael Stich fans?

70.3% of Michael Stich fans are female, 29.7% are male, with an average age of 37.0 years.

Which brands do Michael Stich fans like most?

Michael Stich fans show strongest brand affinity for Rossmann (2.06×), Home Office (2.51×), and Artistic inspiration (1.59×) over the country average.

Where do Michael Stich fans live in Germany?

Michael Stich fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,461), Bayern (reach 39,750), and Baden-Württemberg (reach 31,675). These three regions account for the largest share of the active audience.

What other brands do Michael Stich fans also like?

Beyond Michael Stich itself, the audience over-indexes on Home Office (2.51×), Artistic inspiration (1.59×), Time (magazine) (2.01×), and Ipekyol (2×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Michael Stich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.