Rascasse Audience Intelligence

Milch-Schnitte Target Market in Germany

A data profile of the people who buy, follow and care about Milch-Schnitte in Germany — modelled from more than twelve digital signal sources. Milch-Schnitte has an estimated audience of 204,443 people in Germany.

#2820among Brand in Germany#1085in Food & Beverages

The average Milch-Schnitte fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kinder Bueno, Scooby-Doo, Deichmann, with strongest over-indexing on Kinder Bueno (128.42× the country average).

Demographically, the Milch-Schnitte audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Milch-Schnitte fan in Germany is more female, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for Kinder Bueno.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milch-Schnitte profile in Germany.

Audience size
204K
in Germany
Gender
69.9%♀
30.1% male
Age
34.2
average years
Country rank
#22480
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Milch-Schnitte

69.9% are female, 30.1% are male, average age 34.2.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Milch-Schnitte audience in Germany
MetricValue
Female69.9%
Male30.1%
Average age34.2
Estimated audience size204,443
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Milch-Schnitte audience in Germany
Age bracketShare%
16-1929%
20-2925%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

69.8%

of the worldwide Milch-Schnitte audience comes from Germany.

Worldwide audience distribution share by country for Milch-Schnitte
CountryShare
Germany69.8%
Austria7.7%
Switzerland5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milch-Schnitte audience in Germany is strongest.

Fig. 05

Top regions by affinity

Milch-Schnitte customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~50K1.21×
02Bremen~2K1.12×
03Rheinland-Pfalz~10K1.11×
04Hamburg~5K1.08×
05Hessen~20K1.06×
06Saarland~3K1.06×
07Niedersachsen~20K1.05×
08Baden-Württemberg~30K1.02×
09Bayern~30K0.99×
10Berlin~9K0.99×
11Schleswig-Holstein~7K0.95×
12Sachsen-Anhalt~5K0.95×
13Thüringen~5K0.89×
14Sachsen~8K0.86×
15Brandenburg~5K0.86×
16Mecklenburg-Vorpommern~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Milch-Schnitte, Germany
0.85×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milch-Schnitte audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milch-Schnitte audience
#·InterestCategoryAffinity×
01Kinder BuenoFood & Beverages128.42×
02Chyler LeighFashion & Accessoires11.37×
03ToffifeeFood & Beverages11.28×
04Chocolate truffleFood & Beverages10.68×
05Scooby-DooMovies & TV5.35×
06N26Business & Career4.71×
07BeetlejuiceMovies & TV4.22×
08ConfectioneryFood & Beverages2.87×
09Picture bookLiterature2.65×
10Baby foodKids & Family2.55×
11DeichmannShopping2.54×
12Alles was zähltMovies & TV2.54×
13Snack foodFood & Beverages2.11×
14FocusNews2.10×
15Gute Zeiten, schlechte ZeitenMovies & TV2.03×
16TagesschauMovies & TV1.90×
17RossmannShopping1.84×
18Netto Marken-DiscountShopping1.64×
19Helene FischerMusic & Radio1.64×
20Burger KingFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milch-Schnitte audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milch-Schnitte audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.47×
Convenience OrientationPREMIUM1.36×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milch-Schnitte audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
Sports ActivityPOWER0.83×
Career OrientationPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Milch-Schnitte's target market in Germany?

Milch-Schnitte's target market in Germany covers an estimated 204,443 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Milch-Schnitte customers?

69.9% of the Milch-Schnitte audience are female, 30.1% are male, with an average age of 34.2 years.

03

Which brands do Milch-Schnitte fans like most?

Milch-Schnitte fans show strongest brand affinity for Kinder Bueno (128.42×), Scooby-Doo (5.35×), and Deichmann (2.54×) over the country average.

04

Where do Milch-Schnitte fans live in Germany?

Milch-Schnitte fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Milch-Schnitte fans also like?

Beyond Milch-Schnitte itself, the audience over-indexes on Scooby-Doo (5.35×), Deichmann (2.54×), Tagesschau (1.9×), and Beetlejuice (4.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Milch-Schnitte audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Milch-Schnitte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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