Rascasse Audience Intelligence

Mindfulness-based stress reduction Audience in Germany

A data profile of the people who buy, follow and care about Mindfulness-based stress reduction in Germany — modelled from more than twelve digital signal sources. Mindfulness-based stress reduction has an estimated audience of 286,668 people in Germany.

#6316among Topic in Germany#514in Health

The average Mindfulness-based stress reduction fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wearable technology, Activity tracker, Wearable computer, with strongest over-indexing on Wearable technology (21.18× the country average).

Demographically, the Mindfulness-based stress reduction audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mindfulness-based stress reduction fan in Germany is more female, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Wearable technology.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mindfulness-based stress reduction profile in Germany.

Audience size
287K
in Germany
Gender
73.8%♀
26.2% male
Age
36.7
average years
Country rank
#17929
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mindfulness-based stress reduction fans

73.8% are female, 26.2% are male, average age 36.7.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Mindfulness-based stress reduction audience in Germany
MetricValue
Female73.8%
Male26.2%
Average age36.7
Estimated audience size286,668
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Mindfulness-based stress reduction audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3921%
40-4924%
50+12%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Mindfulness-based stress reduction audience comes from Germany.

Worldwide audience distribution share by country for Mindfulness-based stress reduction
CountryShare
United States19.6%
Germany10.7%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mindfulness-based stress reduction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mindfulness-based stress reduction fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.20×
02Saarland~4K1.14×
03Hamburg~7K1.12×
04Bremen~3K1.12×
05Bayern~50K1.05×
06Sachsen-Anhalt~8K1.02×
07Thüringen~7K1.01×
08Mecklenburg-Vorpommern~5K0.98×
09Schleswig-Holstein~10K0.97×
10Hessen~20K0.96×
11Brandenburg~9K0.96×
12Rheinland-Pfalz~10K0.95×
13Baden-Württemberg~40K0.92×
14Sachsen~10K0.92×
15Nordrhein-Westfalen~60K0.90×
16Niedersachsen~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Mindfulness-based stress reduction, Germany
0.86×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mindfulness-based stress reduction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mindfulness-based stress reduction audience
#·InterestCategoryAffinity×
01Wearable technologyTechnology & Electronics21.18×
02Wearable computerTechnology & Electronics18.91×
03Stress ReliefHealth16.48×
04SpiritismHealth15.12×
05FitbitTechnology & Electronics12.16×
06Activity trackerTechnology & Electronics12.07×
07Garmin ForerunnerTechnology & Electronics11.11×
08MyFitnessPalSports10.69×
09HinduismPolitics & Society8.24×
10Apple WatchTechnology & Electronics5.33×
11Sustainable clothingFashion & Accessoires4.96×
12Crime fictionLiterature4.84×
13SmartwatchTechnology & Electronics4.53×
14HugendubelShopping3.96×
15BirkenstockFashion & Accessoires3.50×
16Ski resortTravel & Leisure3.35×
17Self-awarenessHealth2.88×
18TagesschauMovies & TV2.34×
19Do it yourself (DIY)Home & Garden1.83×
20IKEAHome & Garden1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mindfulness-based stress reduction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mindfulness-based stress reduction audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE5.53×
SustainabilityBALANCE2.61×
SpiritualityBALANCE1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mindfulness-based stress reduction audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
Social Media UsageJOY0.82×
IndividualismJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mindfulness-based stress reduction have in Germany?

Mindfulness-based stress reduction has an estimated audience of 286,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mindfulness-based stress reduction fans?

73.8% of Mindfulness-based stress reduction fans are female, 26.2% are male, with an average age of 36.7 years.

03

Which brands do Mindfulness-based stress reduction fans like most?

Mindfulness-based stress reduction fans show strongest brand affinity for Wearable technology (21.18×), Activity tracker (12.07×), and Wearable computer (18.91×) over the country average.

04

Where do Mindfulness-based stress reduction fans live in Germany?

Mindfulness-based stress reduction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mindfulness-based stress reduction fans also like?

Beyond Mindfulness-based stress reduction itself, the audience over-indexes on Activity tracker (12.07×), Wearable computer (18.91×), MyFitnessPal (10.69×), and Fitbit (12.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Mindfulness-based stress reduction audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mindfulness-based stress reduction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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