Mindfulness-based stress reduction Audience in Germany

Mindfulness-based stress reduction has an estimated audience of 286,668 people in Germany. 73.8% are female, 26.2% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Home Office, Progressive rock, Artistic inspiration.
The average Mindfulness-based stress reduction fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Home Office, with strongest over-indexing on Rossmann (1.65× the country average). Demographically, the Mindfulness-based stress reduction audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Mindfulness-based stress reduction fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 36.7 |
| Estimated audience size | 286,668 |
Audience persona
The typical Mindfulness-based stress reduction fan in Germany is more female, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,519 | 1× |
| Bayern | 54,660 | 1.19× |
| Baden-Württemberg | 39,380 | 1.01× |
| Hessen | 22,467 | 1.03× |
| Berlin | 21,195 | 1.65× |
| Niedersachsen | 20,096 | 0.72× |
| Rheinland-Pfalz | 11,152 | 0.78× |
| Hamburg | 10,057 | 1.55× |
| Sachsen | 10,028 | 0.71× |
| Schleswig-Holstein | 9,870 | 0.96× |
| Thüringen | 5,201 | 0.71× |
| Brandenburg | 4,682 | 0.53× |
| Sachsen-Anhalt | 4,663 | 0.63× |
| Mecklenburg-Vorpommern | 4,101 | 0.75× |
| Saarland | 4,077 | 1.16× |
| Bremen | 4,001 | 1.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.65× | Shopping |
| Goes | 1.94× | Travel & Leisure |
| Home Office | 2.06× | Business & Career |
| Progressive rock | 2.26× | Music & Radio |
| Artistic inspiration | 1.73× | Arts & Culture |
| Jane Eyre (1996 film) | 10.62× | Movies & TV |
| Mothercare | 2.53× | Kids & Family |
| CAC 40 | 1.62× | Business & Career |
| Natural rubber | 2.48× | Cars & Mobility |
| Collectable | 1.68× | Kids & Family |
| Christmas Gift | 1.68× | Kids & Family |
| Product design | 1.55× | Business & Career |
| Stradivarius | 1.5× | Shopping |
| Samanyolu Haber | 3.58× | Movies & TV |
| Scratching post | 4.33× | Pets & Animals |
| Opposition (politics) | 4.46× | Politics & Society |
| Home Delivery | 1.98× | Food & Beverages |
| Eco Friendly Living | 2.5× | Home & Garden |
| Ivonne Montero | 13.37× | Movies & TV |
| Recep Tayyip Erdoğan University | 5.36× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 4.55 |
| Sustainability | BALANCE | 2.83 |
| Healthy Lifestyle | BALANCE | 1.96 |
| Pet Ownership | JOY | 1.96 |
| Sports Activity | POWER | 1.96 |
| Design Affinity | PREMIUM | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Germany | 10.7% |
| United Kingdom | 7.9% |
See Mindfulness-based stress reduction audiences in other countries
- Mindfulness-based stress reduction — United States
- Mindfulness-based stress reduction — United Kingdom
- Mindfulness-based stress reduction — France
- Mindfulness-based stress reduction — Italy
- Mindfulness-based stress reduction — Spain
- Mindfulness-based stress reduction — Brazil
- Mindfulness-based stress reduction — Japan
- Mindfulness-based stress reduction — South Korea
- Mindfulness-based stress reduction — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mindfulness-based stress reduction have in Germany?
Mindfulness-based stress reduction has an estimated audience of 286,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mindfulness-based stress reduction fans?
73.8% of Mindfulness-based stress reduction fans are female, 26.2% are male, with an average age of 36.7 years.
Which brands do Mindfulness-based stress reduction fans like most?
Mindfulness-based stress reduction fans show strongest brand affinity for Rossmann (1.65×), Goes (1.94×), and Home Office (2.06×) over the country average.
Where do Mindfulness-based stress reduction fans live in Germany?
Mindfulness-based stress reduction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,519), Bayern (reach 54,660), and Baden-Württemberg (reach 39,380). These three regions account for the largest share of the active audience.
What other brands do Mindfulness-based stress reduction fans also like?
Beyond Mindfulness-based stress reduction itself, the audience over-indexes on Goes (1.94×), Home Office (2.06×), Progressive rock (2.26×), and Artistic inspiration (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mindfulness-based stress reduction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.