Mindfulness-based stress reduction Audience in Germany

Mindfulness-based stress reduction logo

Mindfulness-based stress reduction has an estimated audience of 286,668 people in Germany. 73.8% are female, 26.2% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Home Office, Progressive rock, Artistic inspiration.

The average Mindfulness-based stress reduction fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Home Office, with strongest over-indexing on Rossmann (1.65× the country average). Demographically, the Mindfulness-based stress reduction audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Mindfulness-based stress reduction fans

Demographic split for Mindfulness-based stress reduction audience in Germany
MetricValue
Female73.8%
Male26.2%
Average age36.7
Estimated audience size286,668

Audience persona

The typical Mindfulness-based stress reduction fan in Germany is more female, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.

Top regions in Germany

Top regions ranked by reach for Mindfulness-based stress reduction in Germany
RegionReachAffinity
Nordrhein-Westfalen62,519
Bayern54,6601.19×
Baden-Württemberg39,3801.01×
Hessen22,4671.03×
Berlin21,1951.65×
Niedersachsen20,0960.72×
Rheinland-Pfalz11,1520.78×
Hamburg10,0571.55×
Sachsen10,0280.71×
Schleswig-Holstein9,8700.96×
Thüringen5,2010.71×
Brandenburg4,6820.53×
Sachsen-Anhalt4,6630.63×
Mecklenburg-Vorpommern4,1010.75×
Saarland4,0771.16×
Bremen4,0011.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mindfulness-based stress reduction audience
BrandAffinityCategory
Rossmann1.65×Shopping
Goes1.94×Travel & Leisure
Home Office2.06×Business & Career
Progressive rock2.26×Music & Radio
Artistic inspiration1.73×Arts & Culture
Jane Eyre (1996 film)10.62×Movies & TV
Mothercare2.53×Kids & Family
CAC 401.62×Business & Career
Natural rubber2.48×Cars & Mobility
Collectable1.68×Kids & Family
Christmas Gift1.68×Kids & Family
Product design1.55×Business & Career
Stradivarius1.5×Shopping
Samanyolu Haber3.58×Movies & TV
Scratching post4.33×Pets & Animals
Opposition (politics)4.46×Politics & Society
Home Delivery1.98×Food & Beverages
Eco Friendly Living2.5×Home & Garden
Ivonne Montero13.37×Movies & TV
Recep Tayyip Erdoğan University5.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mindfulness-based stress reduction audience
TraitClusterScore
MindfulnessBALANCE4.55
SustainabilityBALANCE2.83
Healthy LifestyleBALANCE1.96
Pet OwnershipJOY1.96
Sports ActivityPOWER1.96
Design AffinityPREMIUM1.82

Worldwide distribution

Worldwide audience distribution share by country for Mindfulness-based stress reduction
CountryShare
United States19.6%
Germany10.7%
United Kingdom7.9%

See Mindfulness-based stress reduction audiences in other countries

More Health audiences in Germany

Frequently asked questions

How many fans does Mindfulness-based stress reduction have in Germany?

Mindfulness-based stress reduction has an estimated audience of 286,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Mindfulness-based stress reduction fans?

73.8% of Mindfulness-based stress reduction fans are female, 26.2% are male, with an average age of 36.7 years.

Which brands do Mindfulness-based stress reduction fans like most?

Mindfulness-based stress reduction fans show strongest brand affinity for Rossmann (1.65×), Goes (1.94×), and Home Office (2.06×) over the country average.

Where do Mindfulness-based stress reduction fans live in Germany?

Mindfulness-based stress reduction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,519), Bayern (reach 54,660), and Baden-Württemberg (reach 39,380). These three regions account for the largest share of the active audience.

What other brands do Mindfulness-based stress reduction fans also like?

Beyond Mindfulness-based stress reduction itself, the audience over-indexes on Goes (1.94×), Home Office (2.06×), Progressive rock (2.26×), and Artistic inspiration (1.73×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mindfulness-based stress reduction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.