Rascasse Audience Intelligence

Mindfulness-based stress reduction Audience in United States

Name: Mindfulness-based stress reduction — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mindfulness-based stress reduction in United States — modelled from more than twelve digital signal sources. Mindfulness-based stress reduction has an estimated audience of 524,853 people in United States.

#11201among Topic in United States #942in Health

The average Mindfulness-based stress reduction fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Air France, Hinduism, with strongest over-indexing on International education (25.51× the country average).

Demographically, the Mindfulness-based stress reduction audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mindfulness-based stress reduction fan in United States is more female, around 37.1 years old, with strong Mindfulness tendencies and a notable affinity for International education.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mindfulness-based stress reduction profile in United States.

Audience size

525K

in United States

Gender

70.0%♀

30.0% male

Age

37.1

average years

Country rank

#35621

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mindfulness-based stress reduction fans

70.0% are female, 30.0% are male, average age 37.1.

Fig. 02

Gender split

70.0%

Female

30.0%

Male

Demographic split for Mindfulness-based stress reduction audience in United States
Metric	Value
Female	70.0%
Male	30.0%
Average age	37.1
Estimated audience size	524,853

Fig. 03

Age distribution

Age distribution of the Mindfulness-based stress reduction audience in United States
Age bracket	Share	%
16-19		27%
20-29		18%
30-39		19%
40-49		20%
50+		16%

Fig. 04

Worldwide distribution

19.6%

of the worldwide Mindfulness-based stress reduction audience comes from United States.

Worldwide audience distribution share by country for Mindfulness-based stress reduction
Country	Share
United States	19.6%
Germany	10.7%
United Kingdom	7.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mindfulness-based stress reduction audience in United States is strongest.

Fig. 05

Top regions by affinity

Mindfulness-based stress reduction fans by region: top regions in United States
#	Region	Reach	×
01	Washington	~20K	1.57×
02	Oregon	~9K	1.45×
03	Massachusetts	~10K	1.30×
04	Minnesota	~9K	1.21×
05	Vermont	~1K	1.20×
06	Colorado	~10K	1.18×
07	Connecticut	~6K	1.15×
08	Maine	~2K	1.12×
09	Rhode Island	~2K	1.11×
10	New Hampshire	~2K	1.07×
11	New Jersey	~10K	1.06×
12	Idaho	~3K	1.06×
13	Utah	~5K	1.05×
14	New Mexico	~3K	1.05×
15	Hawaii	~2K	1.05×
16	Alaska	~1K	1.04×
17	Maryland	~9K	1.03×
18	Montana	~2K	1.03×
19	Wisconsin	~8K	1.02×
20	New York	~30K	1.01×
21	Pennsylvania	~20K	1.01×
22	California	~60K	1.00×
23	Arizona	~10K	0.99×
24	South Dakota	~1K	0.99×
25	Washington, District of Columbia	~2K	0.98×
26	Missouri	~8K	0.96×
27	Iowa	~4K	0.96×
28	North Carolina	~20K	0.95×
29	West Virginia	~2K	0.95×
30	Delaware	~1K	0.95×
31	North Dakota	~1K	0.94×
32	Illinois	~20K	0.92×
33	Michigan	~10K	0.92×
34	Kansas	~4K	0.92×
35	Nebraska	~2K	0.92×
36	Indiana	~9K	0.91×
37	Oklahoma	~5K	0.91×
38	Arkansas	~4K	0.91×
39	Mississippi	~4K	0.91×
40	Virginia	~10K	0.90×
41	Kentucky	~6K	0.90×
42	South Carolina	~7K	0.89×
43	Ohio	~10K	0.88×
44	Tennessee	~9K	0.87×
45	Nevada	~4K	0.87×
46	Louisiana	~6K	0.86×
47	Alabama	~6K	0.84×
48	Georgia	~10K	0.83×
49	Florida	~30K	0.78×
50	Texas	~30K	0.77×

Affinity by region — Mindfulness-based stress reduction, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mindfulness-based stress reduction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mindfulness-based stress reduction audience
#	Interest	Category	×
01	Cultural tourism	Travel & Leisure	34.62×
02	International education	Business & Career	25.51×
03	Vaccine-preventable diseases	Health	24.76×
04	Children's rights	Kids & Family	22.67×
05	Air France	Travel & Leisure	19.08×
06	Bodrum	Travel & Leisure	16.62×
07	Forex Online Trading	Business & Career	12.55×
08	Hinduism	Politics & Society	11.06×
09	Trivago	Travel & Leisure	7.33×
10	Disneyland Paris	Travel & Leisure	7.31×
11	Self-healing	Health	7.21×
12	Career development	Business & Career	6.00×
13	Gothic fashion	Fashion & Accessoires	6.00×
14	Buddhism	Health	5.77×
15	Comedy club	Movies & TV	5.51×
16	Motivational speaking	Business & Career	3.93×
17	Self-love	Health	2.99×
18	Pinterest	Internet & Social Media	2.22×
19	Superman	Movies & TV	1.82×
20	Cooking	Food & Beverages	1.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mindfulness-based stress reduction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mindfulness-based stress reduction audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	4.90×
Community Orientation	OPEN	3.77×
Pet Ownership	JOY	2.46×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mindfulness-based stress reduction audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.87×
Need for Security	CONSERVATISM	0.90×
Extroversion	THRILL	0.98×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mindfulness-based stress reduction have in United States?

Mindfulness-based stress reduction has an estimated audience of 524,853 people in United States, concentrated in California and Texas.

What is the gender split and age of Mindfulness-based stress reduction fans?

70.0% of Mindfulness-based stress reduction fans are female, 30.0% are male, with an average age of 37.1 years.

Which brands do Mindfulness-based stress reduction fans like most?

Mindfulness-based stress reduction fans show strongest brand affinity for International education (25.51×), Air France (19.08×), and Hinduism (11.06×) over the country average.

Where do Mindfulness-based stress reduction fans live in United States?

Mindfulness-based stress reduction fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Mindfulness-based stress reduction fans also like?

Beyond Mindfulness-based stress reduction itself, the audience over-indexes on Air France (19.08×), Hinduism (11.06×), Cultural tourism (34.62×), and Vaccine-preventable diseases (24.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mindfulness-based stress reduction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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