A data profile of the people who buy, follow and care about Mirja Boes in Germany — modelled from more than twelve digital signal sources. Mirja Boes has an estimated audience of 428,445 people in Germany.
The average Mirja Boes fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include ZDF, Sportschau, Der Tagesspiegel, with strongest over-indexing on ZDF (2.13× the country average).
Demographically, the Mirja Boes audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mirja Boes fan in Germany is more female, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for ZDF.
The key figures that characterise the Mirja Boes profile in Germany.
64.0% are female, 36.0% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 37.4 |
| Estimated audience size | 428,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 11% |
of the worldwide Mirja Boes audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 90.1% |
| Austria | 4.1% |
| Switzerland | 3.3% |
Where the Mirja Boes audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.36× | |
| 02 | Niedersachsen | ~50K | 1.20× | |
| 03 | Schleswig-Holstein | ~20K | 1.19× | |
| 04 | Brandenburg | ~20K | 1.17× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.17× | |
| 06 | Sachsen-Anhalt | ~10K | 1.16× | |
| 07 | Thüringen | ~10K | 1.13× | |
| 08 | Rheinland-Pfalz | ~20K | 1.07× | |
| 09 | Saarland | ~5K | 0.99× | |
| 10 | Hessen | ~30K | 0.83× | |
| 11 | Bremen | ~3K | 0.83× | |
| 12 | Bayern | ~60K | 0.82× | |
| 13 | Baden-Württemberg | ~50K | 0.82× | |
| 14 | Hamburg | ~8K | 0.80× | |
| 15 | Sachsen | ~20K | 0.78× | |
| 16 | Berlin | ~20K | 0.74× |
The strongest cross-interests of the Mirja Boes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Patrick Kelly | Music & Radio | 4.34× | ||
| 02 | Herbert Grönemeyer | Music & Radio | 3.62× | ||
| 03 | Barbara Schöneberger | Movies & TV | 3.55× | ||
| 04 | Hape Kerkeling | Movies & TV | 3.42× | ||
| 05 | Ina Müller | Movies & TV | 3.35× | ||
| 06 | Boris Becker | Sports | 2.84× | ||
| 07 | Der Tagesspiegel | News | 2.66× | ||
| 08 | FC St. Pauli | Sports | 2.57× | ||
| 09 | Sarah Connor | Music & Radio | 2.46× | ||
| 10 | Udo Lindenberg | Music & Radio | 2.34× | ||
| 11 | ZDF | Movies & TV | 2.13× | ||
| 12 | QVC | Movies & TV | 1.98× | ||
| 13 | Sportschau | Sports | 1.96× | ||
| 14 | Let's Dance (German TV series) | Movies & TV | 1.77× | ||
| 15 | Solar energy | Home & Garden | 1.72× | ||
| 16 | Internet & Social Media | 1.69× | |||
| 17 | Postbank | Business & Career | 1.65× | ||
| 18 | Online newspaper | News | 1.62× | ||
| 19 | Schlager music | Music & Radio | 1.61× | ||
| 20 | Helene Fischer | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.92× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| Pet Ownership | JOY | 0.64× |
Mirja Boes has an estimated audience of 428,445 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
64.0% of Mirja Boes fans are female, 36.0% are male, with an average age of 37.4 years.
Mirja Boes fans show strongest brand affinity for ZDF (2.13×), Sportschau (1.96×), and Der Tagesspiegel (2.66×) over the country average.
Mirja Boes fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Mirja Boes itself, the audience over-indexes on Sportschau (1.96×), Der Tagesspiegel (2.66×), Michael Patrick Kelly (4.34×), and Ina Müller (3.35×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Mirja Boes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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