A data profile of the people who buy, follow and care about Morden im Norden in Germany — modelled from more than twelve digital signal sources. Morden im Norden has an estimated audience of 1,623,007 people in Germany.
The average Morden im Norden fan in Germany is 46.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Andy Borg, Red Bull Records, Tatort, with strongest over-indexing on Andy Borg (9.43× the country average).
Demographically, the Morden im Norden audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Morden im Norden fan in Germany is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for Andy Borg.
The key figures that characterise the Morden im Norden profile in Germany.
58.2% are female, 41.8% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 46.9 |
| Estimated audience size | 1,623,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 32% | |
| 50+ | 33% |
of the worldwide Morden im Norden audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.8% |
| Austria | 5.9% |
| Switzerland | 4.2% |
Where the Morden im Norden audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~100K | 1.64× | |
| 02 | Niedersachsen | ~200K | 1.28× | |
| 03 | Sachsen-Anhalt | ~50K | 1.21× | |
| 04 | Mecklenburg-Vorpommern | ~40K | 1.16× | |
| 05 | Thüringen | ~50K | 1.11× | |
| 06 | Brandenburg | ~60K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~400K | 1.01× | |
| 08 | Rheinland-Pfalz | ~90K | 0.98× | |
| 09 | Sachsen | ~80K | 0.97× | |
| 10 | Saarland | ~20K | 0.94× | |
| 11 | Bremen | ~10K | 0.90× | |
| 12 | Hamburg | ~30K | 0.86× | |
| 13 | Hessen | ~100K | 0.78× | |
| 14 | Baden-Württemberg | ~200K | 0.75× | |
| 15 | Bayern | ~200K | 0.74× | |
| 16 | Berlin | ~50K | 0.64× |
The strongest cross-interests of the Morden im Norden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Bull Records | Music & Radio | 17.05× | ||
| 02 | Zach Galifianakis | Movies & TV | 17.05× | ||
| 03 | Tatort | Movies & TV | 10.11× | ||
| 04 | Andy Borg | Music & Radio | 9.43× | ||
| 05 | Polizeiruf 110 | Movies & TV | 8.09× | ||
| 06 | Anna Loos | Movies & TV | 7.75× | ||
| 07 | ZDF-Fernsehgarten | Movies & TV | 7.14× | ||
| 08 | Jan Josef Liefers | Movies & TV | 6.66× | ||
| 09 | Christoph Maria Herbst | Movies & TV | 6.54× | ||
| 10 | Michael Patrick Kelly | Music & Radio | 6.18× | ||
| 11 | Udo Jürgens | Music & Radio | 5.83× | ||
| 12 | Roland Kaiser | Music & Radio | 5.78× | ||
| 13 | Ina Müller | Movies & TV | 4.88× | ||
| 14 | Barbara Schöneberger | Movies & TV | 4.85× | ||
| 15 | Udo Lindenberg | Music & Radio | 4.07× | ||
| 16 | Tagesschau | Movies & TV | 2.92× | ||
| 17 | ZDF | Movies & TV | 2.71× | ||
| 18 | Nature | Home & Garden | 2.45× | ||
| 19 | Müller (company) | Food & Beverages | 2.26× | ||
| 20 | Sportschau | Sports | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Tradition | CONSERVATISM | 1.41× | |
| Patriotism | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Social Media Usage | JOY | 0.83× |
Morden im Norden has an estimated audience of 1,623,007 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
58.2% of Morden im Norden fans are female, 41.8% are male, with an average age of 46.9 years.
Morden im Norden fans show strongest brand affinity for Andy Borg (9.43×), Red Bull Records (17.05×), and Tatort (10.11×) over the country average.
Morden im Norden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Morden im Norden itself, the audience over-indexes on Red Bull Records (17.05×), Tatort (10.11×), Roland Kaiser (5.78×), and Tagesschau (2.92×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Morden im Norden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.