Morden im Norden Audience in Germany
Morden im Norden has an estimated audience of 1,631,611 people in Germany. 58.2% are female, 41.8% are male, average age 46.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Red Bull Records, Roland Kaiser, Andy Borg, Satire, Tatort.
The average Morden im Norden fan in Germany is 46.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Red Bull Records, Roland Kaiser, Andy Borg, with strongest over-indexing on Red Bull Records (17.05× the country average). Demographically, the Morden im Norden audience skews more female with an average age of 46.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Morden im Norden fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 46.8 |
| Estimated audience size | 1,631,611 |
Audience persona
The typical Morden im Norden fan in Germany is more female, around 46.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Red Bull Records.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 388,062 | 1.09× |
| Niedersachsen | 210,578 | 1.33× |
| Bayern | 190,541 | 0.73× |
| Baden-Württemberg | 167,117 | 0.75× |
| Hessen | 99,467 | 0.8× |
| Schleswig-Holstein | 96,787 | 1.65× |
| Rheinland-Pfalz | 78,896 | 0.97× |
| Sachsen | 76,610 | 0.96× |
| Brandenburg | 52,432 | 1.04× |
| Berlin | 49,301 | 0.68× |
| Sachsen-Anhalt | 48,045 | 1.14× |
| Thüringen | 43,809 | 1.05× |
| Mecklenburg-Vorpommern | 35,178 | 1.13× |
| Hamburg | 33,510 | 0.91× |
| Saarland | 17,433 | 0.87× |
| Bremen | 12,869 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red Bull Records | 17.05× | Music & Radio |
| Roland Kaiser | 5.82× | Music & Radio |
| Andy Borg | 7.49× | Music & Radio |
| Satire | 6.06× | Literature |
| Tatort | 7.95× | Movies & TV |
| Tagesschau | 2.56× | Movies & TV |
| Borussia Dortmund | 1.78× | Sports |
| German television comedy | 6.52× | Movies & TV |
| FC Bayern Munich | 1.93× | Sports |
| Semino Rossi | 5.9× | Music & Radio |
| In aller Freundschaft | 4.26× | Movies & TV |
| Anna Loos | 6.7× | Movies & TV |
| Axel Prahl | 9.61× | Movies & TV |
| Mary Roos | 7.03× | Music & Radio |
| Dieter Bohlen | 4.2× | Music & Radio |
| Bernhard Brink | 7.7× | Music & Radio |
| Felix Baumgartner | 4.13× | Sports |
| Matthias Reim | 5.14× | Music & Radio |
| Chris de Burgh | 7.16× | Music & Radio |
| Vacations | 2.34× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.37 |
| Community Orientation | OPEN | 1.3 |
| Patriotism | CONSERVATISM | 1.24 |
| Pet Ownership | JOY | 1.22 |
| Tradition | CONSERVATISM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.6% |
| Austria | 6.1% |
| Switzerland | 3.9% |
See Morden im Norden audiences in other countries
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Frequently asked questions
How many fans does Morden im Norden have in Germany?
Morden im Norden has an estimated audience of 1,631,611 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Morden im Norden fans?
58.2% of Morden im Norden fans are female, 41.8% are male, with an average age of 46.8 years.
Which brands do Morden im Norden fans like most?
Morden im Norden fans show strongest brand affinity for Red Bull Records (17.05×), Roland Kaiser (5.82×), and Andy Borg (7.49×) over the country average.
Where do Morden im Norden fans live in Germany?
Morden im Norden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 388,062), Niedersachsen (reach 210,578), and Bayern (reach 190,541). These three regions account for the largest share of the active audience.
What other brands do Morden im Norden fans also like?
Beyond Morden im Norden itself, the audience over-indexes on Roland Kaiser (5.82×), Andy Borg (7.49×), Satire (6.06×), and Tatort (7.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Morden im Norden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.