MUJI 無印良品生活研究所 Audience in Germany
MUJI 無印良品生活研究所 has an estimated audience of 553,981 people in Germany. 66.7% are female, 33.3% are male, average age 33.4. Top brand affinities: Nijmegen, Circular economy, Inmotion, Progressive rock, Pratt & Whitney.
Top brand affinities include Nijmegen, Circular economy, Inmotion, with strongest over-indexing on Nijmegen (57.51× the country average). Demographically, the MUJI 無印良品生活研究所 audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Category: Home & Garden · Type: Brand
Demographics of MUJI 無印良品生活研究所 fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 33.4 |
| Estimated audience size | 553,981 |
Audience persona
The typical MUJI 無印良品生活研究所 fan in Germany is more female, around 33.4 years old, with strong Individualism tendencies and a notable affinity for Nijmegen.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nijmegen | 57.51× | Travel & Leisure |
| Circular economy | 18.69× | Business & Career |
| Inmotion | 19.14× | Technology & Electronics |
| Progressive rock | 1.97× | Music & Radio |
| Pratt & Whitney | 12.35× | Cars & Mobility |
| Handmade Gifts | 2.09× | Kids & Family |
| Nazım Hikmet Ran | 12.9× | Literature |
| Société Nautique de Genève | 14.78× | Travel & Leisure |
| Torchlight | 8.23× | Games |
| Ma'an | 16.19× | Travel & Leisure |
| Ireen Sheer | 1.98× | Music & Radio |
| Anton Corbijn | 7.6× | Arts & Culture |
| Gloria | 2.92× | Music & Radio |
| Gruppo Torinese Trasporti | 11.92× | Cars & Mobility |
| Headhunters (film) | 2.56× | Movies & TV |
| Hempstead, New York | 20× | Travel & Leisure |
| Vaillant Group | 6.8× | Home & Garden |
| Hidden Objects Games | 20× | Games |
| Sloe gin | 12.17× | Food & Beverages |
| Christmas Gifts | 2.56× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.58 |
| Early Adopter Mentality | POWER | 1.56 |
| Urban Lifestyle | OPEN | 1.35 |
| Sustainability | BALANCE | 1.28 |
| Career Orientation | POWER | 1.27 |
| Spirituality | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 67.4% |
| United States | 8.4% |
| United Kingdom | 3.7% |
See MUJI 無印良品生活研究所 audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for MUJI 無印良品生活研究所. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.