MUJI 無印良品生活研究所 Audience in United States
MUJI 無印良品生活研究所 has an estimated audience of 1,264,324 people in United States. 56.6% are female, 43.4% are male, average age 28.3. Top brand affinities: Natural rubber, UK garage, Cam Ward, Electrolyte, Product design.
Top brand affinities include Natural rubber, UK garage, Cam Ward, with strongest over-indexing on Natural rubber (3.68× the country average). Demographically, the MUJI 無印良品生活研究所 audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Home & Garden · Type: Brand
Demographics of MUJI 無印良品生活研究所 fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 28.3 |
| Estimated audience size | 1,264,324 |
Audience persona
The typical MUJI 無印良品生活研究所 fan in United States is more female, around 28.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural rubber.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 3.68× | Cars & Mobility |
| UK garage | 9.53× | Music & Radio |
| Cam Ward | 6.33× | Sports |
| Electrolyte | 7.01× | Health |
| Product design | 2.73× | Business & Career |
| Voter registration | 6.32× | Politics & Society |
| Nuts (film) | 7.31× | Movies & TV |
| Combat sport | 1.94× | Sports |
| Bank account | 2.82× | Business & Career |
| Home equity | 2.07× | Home & Garden |
| Pro-Ject | 4.07× | Music & Radio |
| Elsword | 16.01× | Games |
| JDSU | 2.41× | Business & Career |
| Historic site | 3.26× | Arts & Culture |
| Isometric exercise | 6.53× | Sports |
| Grinch | 2.97× | Movies & TV |
| La Jolla | 6.79× | Travel & Leisure |
| 9NEWS (KUSA) | 3.42× | Movies & TV |
| Nebraska Cornhuskers football | 2.41× | Sports |
| Jesse Plemons | 2.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.57 |
| LGBTQ+ Identity | OPEN | 2.89 |
| Design Affinity | PREMIUM | 1.6 |
| Travelling | THRILL | 1.57 |
| Sustainability | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 67.4% |
| United States | 8.4% |
| United Kingdom | 3.7% |
See MUJI 無印良品生活研究所 audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for MUJI 無印良品生活研究所. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.