MUJI 無印良品生活研究所 Audience in United States
MUJI 無印良品生活研究所 has an estimated audience of 1,264,324 people in United States. 56.6% are female, 43.4% are male, average age 28.3. Top brand affinities: Nip/Tuck, Society6, Group buying, Western Union, International education.
Top brand affinities include Nip/Tuck, Society6, Group buying, with strongest over-indexing on Nip/Tuck (65.35× the country average). Demographically, the MUJI 無印良品生活研究所 audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Home & Garden · Type: Brand
Demographics of MUJI 無印良品生活研究所 fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 28.3 |
| Estimated audience size | 1,264,324 |
Audience persona
The typical MUJI 無印良品生活研究所 fan in United States is more female, around 28.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Nip/Tuck.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nip/Tuck | 65.35× | Movies & TV |
| Society6 | 24.56× | Shopping |
| Group buying | 16.01× | Shopping |
| Western Union | 7.83× | Business & Career |
| International education | 15.32× | Business & Career |
| Superman | 2.27× | Movies & TV |
| Disneyland Paris | 9.56× | Travel & Leisure |
| Beams | 13.58× | Fashion & Accessoires |
| Kia Sportage | 16.01× | Cars & Mobility |
| Mercedes AMG Petronas F1 | 16.01× | Sports |
| Cardcaptor Sakura | 23.06× | Literature |
| Hong Kong | 7.18× | Travel & Leisure |
| Luxury Bags | 14.7× | Fashion & Accessoires |
| Anime and manga fandom | 4.08× | Literature |
| Luxury Travel | 8.15× | Travel & Leisure |
| LINE | 13.35× | Technology & Electronics |
| Cinnamoroll | 13.77× | Movies & TV |
| Black tea | 13.16× | Food & Beverages |
| Zadig & Voltaire | 24.45× | Fashion & Accessoires |
| Millie Bobby Brown | 3.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.57 |
| LGBTQ+ Identity | OPEN | 2.89 |
| Design Affinity | PREMIUM | 1.6 |
| Travelling | THRILL | 1.57 |
| Sustainability | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 67.4% |
| United States | 8.4% |
| United Kingdom | 3.7% |
See MUJI 無印良品生活研究所 audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for MUJI 無印良品生活研究所. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.