Rascasse Audience Intelligence

My Little Pony: Friendship Is Magic Audience in Germany

A data profile of the people who buy, follow and care about My Little Pony: Friendship Is Magic in Germany — modelled from more than twelve digital signal sources. My Little Pony: Friendship Is Magic has an estimated audience of 21,734 people in Germany.

#1122among TV series in Germany#5163among Movie / TV Show / Series in Germany#10951in Movies & TV

The average My Little Pony: Friendship Is Magic fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bugs Bunny, Scooby-Doo, Cowboy boot, with strongest over-indexing on Bugs Bunny (158.93× the country average).

Demographically, the My Little Pony: Friendship Is Magic audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical My Little Pony: Friendship Is Magic fan in Germany is more female, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Bugs Bunny.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the My Little Pony: Friendship Is Magic profile in Germany.

Audience size
22K
in Germany
Gender
66.4%♀
33.6% male
Age
36.0
average years
Country rank
#70729
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of My Little Pony: Friendship Is Magic viewers

66.4% are female, 33.6% are male, average age 36.0.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for My Little Pony: Friendship Is Magic audience in Germany
MetricValue
Female66.4%
Male33.6%
Average age36.0
Estimated audience size21,734
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the My Little Pony: Friendship Is Magic audience in Germany
Age bracketShare%
16-1930%
20-2919%
30-3918%
40-4916%
50+17%
Fig. 04

Worldwide distribution

2.0%

of the worldwide My Little Pony: Friendship Is Magic audience comes from Germany.

Worldwide audience distribution share by country for My Little Pony: Friendship Is Magic
CountryShare
United States56.4%
United Kingdom7.4%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the My Little Pony: Friendship Is Magic audience in Germany is strongest.

Fig. 05

Top regions by affinity

My Little Pony: Friendship Is Magic fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~2K1.34×
02Bremen<1K1.06×
03Niedersachsen~2K1.05×
04Rheinland-Pfalz~1K1.03×
05Berlin<1K1.02×
06Saarland<1K1.01×
07Mecklenburg-Vorpommern<1K0.99×
08Schleswig-Holstein<1K0.98×
09Nordrhein-Westfalen~5K0.97×
10Brandenburg<1K0.97×
11Hamburg<1K0.97×
12Baden-Württemberg~3K0.96×
13Sachsen-Anhalt<1K0.96×
14Thüringen<1K0.96×
15Sachsen~1K0.95×
16Bayern~3K0.93×
Fig. 06

Affinity by region

Affinity by region — My Little Pony: Friendship Is Magic, Germany
0.93×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the My Little Pony: Friendship Is Magic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for My Little Pony: Friendship Is Magic audience
#·InterestCategoryAffinity×
01Bugs BunnyLiterature158.93×
02Cowboy bootFashion & Accessoires56.62×
03Night at the MuseumMovies & TV55.43×
04HaflingerFashion & Accessoires52.44×
05Despicable MeMovies & TV43.59×
06Kung Fu PandaMovies & TV39.21×
07Isabell WerthSports28.73×
08Scooby-DooMovies & TV20.00×
09Stitch!Movies & TV20.00×
10Paul SchockemöhleSports20.00×
11GremlinsMovies & TV20.00×
12Jude LawMovies & TV20.00×
13Bob the BuilderMovies & TV20.00×
14Ghostbusters (franchise)Movies & TV20.00×
15Pocahontas (1995 film)Movies & TV20.00×
16Monty Python's Life of BrianMovies & TV20.00×
17Krämer PferdesportSports19.33×
18Inglourious BasterdsMovies & TV14.64×
19Dieter NuhrMovies & TV13.45×
20Millie Bobby BrownMovies & TV7.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the My Little Pony: Friendship Is Magic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by My Little Pony: Friendship Is Magic audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.67×
Pet OwnershipJOY1.65×
Family OrientationCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by My Little Pony: Friendship Is Magic audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Sports ActivityPOWER0.78×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does My Little Pony: Friendship Is Magic have in Germany?

My Little Pony: Friendship Is Magic has an estimated audience of 21,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of My Little Pony: Friendship Is Magic viewers?

66.4% of My Little Pony: Friendship Is Magic fans are female, 33.6% are male, with an average age of 36.0 years.

03

Which brands do My Little Pony: Friendship Is Magic fans like most?

My Little Pony: Friendship Is Magic fans show strongest brand affinity for Bugs Bunny (158.93×), Scooby-Doo (20×), and Cowboy boot (56.62×) over the country average.

04

Where do My Little Pony: Friendship Is Magic fans live in Germany?

My Little Pony: Friendship Is Magic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5K), Bayern (reach ~3K), and Baden-Württemberg (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do My Little Pony: Friendship Is Magic fans also like?

Beyond My Little Pony: Friendship Is Magic itself, the audience over-indexes on Scooby-Doo (20×), Cowboy boot (56.62×), Night at the Museum (55.43×), and Despicable Me (43.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See My Little Pony: Friendship Is Magic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for My Little Pony: Friendship Is Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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