Nail (fastener) Audience in Germany
Nail (fastener) has an estimated audience of 348,728 people in Germany. 72.2% are female, 27.8% are male, average age 35.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Hessen. Top brand affinities: Kevin Costner, Indeed.com, Fabrizio Corona, State school, Scooby-Doo.
The average Nail (fastener) fan in Germany is 35.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Hessen. Top brand affinities include Kevin Costner, Indeed.com, Fabrizio Corona, with strongest over-indexing on Kevin Costner (12.65× the country average). Demographically, the Nail (fastener) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Nail (fastener) fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 35.6 |
| Estimated audience size | 348,728 |
Audience persona
The typical Nail (fastener) fan in Germany is more female, around 35.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Kevin Costner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 74,520 | 1.57× |
| Nordrhein-Westfalen | 40,075 | 0.53× |
| Hessen | 23,811 | 0.9× |
| Bremen | 20,729 | 6.95× |
| Schleswig-Holstein | 19,796 | 1.58× |
| Berlin | 14,170 | 0.91× |
| Rheinland-Pfalz | 11,557 | 0.66× |
| Niedersachsen | 10,589 | 0.31× |
| Bayern | 10,299 | 0.18× |
| Sachsen | 10,056 | 0.59× |
| Hamburg | 6,513 | 0.83× |
| Sachsen-Anhalt | None× | |
| Saarland | None× | |
| Brandenburg | None× | |
| Thüringen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kevin Costner | 12.65× | Movies & TV |
| Indeed.com | 4.49× | Business & Career |
| Fabrizio Corona | 50.3× | Movies & TV |
| State school | 20× | Kids & Family |
| Scooby-Doo | 6.25× | Movies & TV |
| Shellac | 6.73× | Beauty & Wellness |
| Nail clipper | 17.33× | Beauty & Wellness |
| Satire | 4.71× | Literature |
| T-ara | 26.39× | Music & Radio |
| Kate Walsh (actress) | 20× | Movies & TV |
| Pedicure | 3.85× | Beauty & Wellness |
| TikTok | 1.59× | Internet & Social Media |
| Maître Gims | 20× | Music & Radio |
| Hairstyle | 2.48× | Beauty & Wellness |
| 500px | 10.52× | Internet & Social Media |
| Artificial nails | 3.82× | Beauty & Wellness |
| Nail salon | 3.86× | Beauty & Wellness |
| Martinique | 20× | Travel & Leisure |
| It's Always Sunny in Philadelphia | 20× | Movies & TV |
| Crochet | 2.89× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.37 |
| Creativity | OPEN | 1.32 |
| Spirituality | BALANCE | 1.22 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Community Orientation | OPEN | 1.16 |
| Individualism | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 8.2% |
| Canada | 3.0% |
See Nail (fastener) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nail (fastener) have in Germany?
Nail (fastener) has an estimated audience of 348,728 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Nail (fastener) fans?
72.2% of Nail (fastener) fans are female, 27.8% are male, with an average age of 35.6 years.
Which brands do Nail (fastener) fans like most?
Nail (fastener) fans show strongest brand affinity for Kevin Costner (12.65×), Indeed.com (4.49×), and Fabrizio Corona (50.3×) over the country average.
Where do Nail (fastener) fans live in Germany?
Nail (fastener) fans in Germany are most concentrated in Baden-Württemberg (reach 74,520), Nordrhein-Westfalen (reach 40,075), and Hessen (reach 23,811). These three regions account for the largest share of the active audience.
What other brands do Nail (fastener) fans also like?
Beyond Nail (fastener) itself, the audience over-indexes on Indeed.com (4.49×), Fabrizio Corona (50.3×), State school (20×), and Scooby-Doo (6.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nail (fastener). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.