Rascasse Audience Intelligence

Nail (fastener) Audience in Germany

A data profile of the people who buy, follow and care about Nail (fastener) in Germany — modelled from more than twelve digital signal sources. Nail (fastener) has an estimated audience of 348,728 people in Germany.

#5696among Topic in Germany#773in Home & Garden

The average Nail (fastener) fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kevin Costner, Shellac, Paul Schockemöhle, with strongest over-indexing on Kevin Costner (11.69× the country average).

Demographically, the Nail (fastener) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Nail (fastener) fan in Germany is more female, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Kevin Costner.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nail (fastener) profile in Germany.

Audience size
349K
in Germany
Gender
72.2%♀
27.8% male
Age
35.6
average years
Country rank
#15563
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nail (fastener) fans

72.2% are female, 27.8% are male, average age 35.6.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Nail (fastener) audience in Germany
MetricValue
Female72.2%
Male27.8%
Average age35.6
Estimated audience size348,728
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Nail (fastener) audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Nail (fastener) audience comes from Germany.

Worldwide audience distribution share by country for Nail (fastener)
CountryShare
United States37.2%
United Kingdom8.2%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nail (fastener) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nail (fastener) fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.12×
02Baden-Württemberg~50K1.03×
03Schleswig-Holstein~10K1.01×
04Hessen~30K1.00×
05Rheinland-Pfalz~20K1.00×
06Sachsen~20K1.00×
07Berlin~20K1.00×
08Hamburg~8K1.00×
09Bayern~60K0.99×
10Niedersachsen~30K0.99×
11Nordrhein-Westfalen~70K0.98×
12Saarland0.00×
13Brandenburg0.00×
14Sachsen-Anhalt0.00×
15Thüringen0.00×
Fig. 06

Affinity by region

Affinity by region — Nail (fastener), Germany
0.98×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nail (fastener) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nail (fastener) audience
#·InterestCategoryAffinity×
01Great Pyramid of GizaTravel & Leisure45.58×
02Didier DrogbaSports30.10×
03T-araMusic & Radio21.28×
04State schoolKids & Family20.00×
05Kate Walsh (actress)Movies & TV20.00×
06Mnet (TV channel)Movies & TV20.00×
07Playa del CarmenTravel & Leisure18.08×
08Nail clipperBeauty & Wellness14.18×
09Paul SchockemöhleSports13.50×
10Kevin CostnerMovies & TV11.69×
11BeatportTechnology & Electronics11.15×
12ShellacBeauty & Wellness8.87×
13Paris JacksonMovies & TV7.22×
14Scooby-DooMovies & TV6.82×
15Nail salonBeauty & Wellness4.33×
16Ligue 1Sports4.14×
17PedicureBeauty & Wellness3.38×
18Indeed.comBusiness & Career3.33×
19Müller (company)Food & Beverages1.98×
20Netto Marken-DiscountShopping1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nail (fastener) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nail (fastener) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.69×
Convenience OrientationPREMIUM1.44×
IndividualismJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nail (fastener) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.57×
Sports ActivityPOWER0.76×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nail (fastener) have in Germany?

Nail (fastener) has an estimated audience of 348,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nail (fastener) fans?

72.2% of Nail (fastener) fans are female, 27.8% are male, with an average age of 35.6 years.

03

Which brands do Nail (fastener) fans like most?

Nail (fastener) fans show strongest brand affinity for Kevin Costner (11.69×), Shellac (8.87×), and Paul Schockemöhle (13.5×) over the country average.

04

Where do Nail (fastener) fans live in Germany?

Nail (fastener) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Nail (fastener) fans also like?

Beyond Nail (fastener) itself, the audience over-indexes on Shellac (8.87×), Paul Schockemöhle (13.5×), Scooby-Doo (6.82×), and Playa del Carmen (18.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Nail (fastener) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nail (fastener). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →