Nail (fastener) Audience in Germany
Nail (fastener) has an estimated audience of 348,728 people in Germany. 72.2% are female, 27.8% are male, average age 35.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Hessen. Top brand affinities: Kourou, Rossmann, Enzkreis, Škoda Kodiaq, Home Office.
The average Nail (fastener) fan in Germany is 35.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Hessen. Top brand affinities include Kourou, Rossmann, Enzkreis, with strongest over-indexing on Kourou (50.3× the country average). Demographically, the Nail (fastener) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Nail (fastener) fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 35.6 |
| Estimated audience size | 348,728 |
Audience persona
The typical Nail (fastener) fan in Germany is more female, around 35.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Kourou.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 74,520 | 1.57× |
| Nordrhein-Westfalen | 40,075 | 0.53× |
| Hessen | 23,811 | 0.9× |
| Bremen | 20,729 | 6.95× |
| Schleswig-Holstein | 19,796 | 1.58× |
| Berlin | 14,170 | 0.91× |
| Rheinland-Pfalz | 11,557 | 0.66× |
| Niedersachsen | 10,589 | 0.31× |
| Bayern | 10,299 | 0.18× |
| Sachsen | 10,056 | 0.59× |
| Hamburg | 6,513 | 0.83× |
| Sachsen-Anhalt | None× | |
| Saarland | None× | |
| Brandenburg | None× | |
| Thüringen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kourou | 50.3× | Travel & Leisure |
| Rossmann | 1.96× | Shopping |
| Enzkreis | 20× | Travel & Leisure |
| Škoda Kodiaq | 2.75× | Cars & Mobility |
| Home Office | 1.54× | Business & Career |
| Este, Veneto | 2.55× | Travel & Leisure |
| Kendra Scott | 12.35× | Fashion & Accessoires |
| South Asian cuisine | 6.53× | Food & Beverages |
| So Kamal | 20× | Shopping |
| myDealZ | 2.45× | Shopping |
| Information sensitivity | 4.29× | Technology & Electronics |
| Mothercare | 1.56× | Kids & Family |
| Karaman | 6.73× | Sports |
| Cross-country equestrianism | 5.55× | Sports |
| Home Delivery | 1.88× | Food & Beverages |
| Insulin index | 9.13× | Health |
| HODINKEE | 6.58× | Fashion & Accessoires |
| Homesteading | 3.59× | Home & Garden |
| Surveillance aircraft | 3× | |
| Bank account | 1.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.37 |
| Creativity | OPEN | 1.32 |
| Spirituality | BALANCE | 1.22 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Community Orientation | OPEN | 1.16 |
| Individualism | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 8.2% |
| Canada | 3.0% |
See Nail (fastener) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nail (fastener) have in Germany?
Nail (fastener) has an estimated audience of 348,728 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Nail (fastener) fans?
72.2% of Nail (fastener) fans are female, 27.8% are male, with an average age of 35.6 years.
Which brands do Nail (fastener) fans like most?
Nail (fastener) fans show strongest brand affinity for Kourou (50.3×), Rossmann (1.96×), and Enzkreis (20×) over the country average.
Where do Nail (fastener) fans live in Germany?
Nail (fastener) fans in Germany are most concentrated in Baden-Württemberg (reach 74,520), Nordrhein-Westfalen (reach 40,075), and Hessen (reach 23,811). These three regions account for the largest share of the active audience.
What other brands do Nail (fastener) fans also like?
Beyond Nail (fastener) itself, the audience over-indexes on Rossmann (1.96×), Enzkreis (20×), Škoda Kodiaq (2.75×), and Home Office (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nail (fastener). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.