Nail (fastener) Audience in United States
Nail (fastener) has an estimated audience of 6,140,708 people in United States. 74.3% are female, 25.7% are male, average age 36.7. Top brand affinities: Bomberman, Nail clipper, Nine Inch Nails, Planet Fitness, Shellac.
Top brand affinities include Bomberman, Nail clipper, Nine Inch Nails, with strongest over-indexing on Bomberman (311× the country average). Demographically, the Nail (fastener) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Category: Home & Garden · Type: Topic
Demographics of Nail (fastener) fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 36.7 |
| Estimated audience size | 6,140,708 |
Audience persona
The typical Nail (fastener) fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Bomberman.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bomberman | 311× | Games |
| Nail clipper | 26.4× | Beauty & Wellness |
| Nine Inch Nails | 21.65× | Music & Radio |
| Planet Fitness | 3.68× | Sports |
| Shellac | 8.13× | Beauty & Wellness |
| Hobby Lobby | 2.2× | Home & Garden |
| Nail art | 3.96× | Beauty & Wellness |
| Artificial nails | 4.31× | Beauty & Wellness |
| Nail polish | 3.8× | Beauty & Wellness |
| Do it yourself (DIY) | 1.74× | Home & Garden |
| Metaphysics | 2.77× | Business & Career |
| Pedicure | 3.45× | Beauty & Wellness |
| Largemouth bass | 4.66× | Food & Beverages |
| Dentistry | 2.51× | Business & Career |
| Keratin | 3.26× | Beauty & Wellness |
| Spas | 1.74× | Beauty & Wellness |
| Aldi | 1.75× | Shopping |
| Best Buy | 1.72× | Shopping |
| Nigeria | 3.35× | Travel & Leisure |
| Paris Jackson | 7.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.49 |
| Price Sensitivity | PREMIUM | 1.24 |
| Creativity | OPEN | 1.18 |
| Early Adopter Mentality | POWER | 1.14 |
| Individualism | JOY | 1.11 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 8.2% |
| Canada | 3.0% |
See Nail (fastener) audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nail (fastener). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.