Rascasse Audience Intelligence

Nail (fastener) Audience in United States

A data profile of the people who buy, follow and care about Nail (fastener) in United States — modelled from more than twelve digital signal sources. Nail (fastener) has an estimated audience of 6,140,708 people in United States.

#3315among Topic in United States#399in Home & Garden

The average Nail (fastener) fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nine Inch Nails, Bomberman, Nail clipper, with strongest over-indexing on Nine Inch Nails (16.84× the country average).

Demographically, the Nail (fastener) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nail (fastener) fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Nine Inch Nails.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nail (fastener) profile in United States.

Audience size
6.1M
in United States
Gender
74.3%♀
25.7% male
Age
36.7
average years
Country rank
#5620
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nail (fastener) fans

74.3% are female, 25.7% are male, average age 36.7.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Nail (fastener) audience in United States
MetricValue
Female74.3%
Male25.7%
Average age36.7
Estimated audience size6,140,708
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Nail (fastener) audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Nail (fastener) audience comes from United States.

Worldwide audience distribution share by country for Nail (fastener)
CountryShare
United States37.2%
United Kingdom8.2%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nail (fastener) audience in United States is strongest.

Fig. 05

Top regions by affinity

Nail (fastener) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.10×
02New Mexico~30K1.09×
03North Dakota~10K1.08×
04Idaho~30K1.07×
05New Hampshire~30K1.07×
06Delaware~20K1.07×
07Arkansas~50K1.05×
08Mississippi~50K1.04×
09Rhode Island~20K1.03×
10Montana~20K1.03×
11Vermont~10K1.03×
12Kansas~50K1.02×
13West Virginia~30K1.02×
14Hawaii~30K1.02×
15Maine~20K1.02×
16South Dakota~10K1.02×
17South Carolina~90K1.01×
18Washington, District of Columbia~20K1.01×
19Louisiana~80K1.00×
20Utah~50K1.00×
21Alabama~80K0.99×
22Oklahoma~70K0.99×
23Nevada~60K0.99×
24Iowa~50K0.99×
25Nebraska~30K0.99×
26Indiana~100K0.98×
27Kentucky~80K0.98×
28Connecticut~60K0.98×
29Maryland~100K0.97×
30Missouri~100K0.97×
31Oregon~70K0.97×
32Wisconsin~90K0.96×
33Minnesota~80K0.96×
34Tennessee~100K0.95×
35Colorado~90K0.95×
36Arizona~100K0.94×
37Washington~100K0.94×
38Massachusetts~100K0.94×
39North Carolina~200K0.93×
40Michigan~100K0.93×
41Virginia~100K0.93×
42Ohio~200K0.92×
43Georgia~200K0.92×
44New Jersey~100K0.92×
45Pennsylvania~200K0.91×
46Illinois~200K0.90×
47Florida~400K0.85×
48New York~300K0.85×
49Texas~400K0.84×
50California~500K0.79×
Fig. 06

Affinity by region

Affinity by region — Nail (fastener), United States
0.79×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nail (fastener) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nail (fastener) audience
#·InterestCategoryAffinity×
01BombermanGames72.97×
02Nine Inch NailsMusic & Radio16.84×
03Nail clipperBeauty & Wellness15.38×
04Military pressSports8.69×
05Paris JacksonMovies & TV5.79×
06ShellacBeauty & Wellness4.97×
07TelegramInternet & Social Media4.58×
08PonytailFashion & Accessoires4.34×
09Channel 4Movies & TV4.28×
10Universal StudiosMovies & TV4.14×
11Diaper bagKids & Family3.45×
12PedicureBeauty & Wellness2.70×
13Planet FitnessSports2.35×
14Microwave ovenHome & Garden2.15×
15Internet celebrityInternet & Social Media2.07×
16MetaphysicsBusiness & Career2.03×
17Britney SpearsMusic & Radio1.90×
18Subscription business modelShopping1.68×
19MenardsHome & Garden1.60×
20SephoraShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nail (fastener) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nail (fastener) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.37×
Price SensitivityPREMIUM1.26×
SpiritualityBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nail (fastener) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nail (fastener) have in United States?

Nail (fastener) has an estimated audience of 6,140,708 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nail (fastener) fans?

74.3% of Nail (fastener) fans are female, 25.7% are male, with an average age of 36.7 years.

03

Which brands do Nail (fastener) fans like most?

Nail (fastener) fans show strongest brand affinity for Nine Inch Nails (16.84×), Bomberman (72.97×), and Nail clipper (15.38×) over the country average.

04

Where do Nail (fastener) fans live in United States?

Nail (fastener) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Nail (fastener) fans also like?

Beyond Nail (fastener) itself, the audience over-indexes on Bomberman (72.97×), Nail clipper (15.38×), Planet Fitness (2.35×), and Diaper bag (3.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Nail (fastener) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nail (fastener). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →