Nail (fastener) Audience in United States
Nail (fastener) has an estimated audience of 6,140,708 people in United States. 74.3% are female, 25.7% are male, average age 36.7. Top brand affinities: Combat sport, Bank account, Nebraska Cornhuskers football, Jesse Plemons, Staycation.
Top brand affinities include Combat sport, Bank account, Nebraska Cornhuskers football, with strongest over-indexing on Combat sport (1.57× the country average). Demographically, the Nail (fastener) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Category: Home & Garden · Type: Topic
Demographics of Nail (fastener) fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 36.7 |
| Estimated audience size | 6,140,708 |
Audience persona
The typical Nail (fastener) fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 1.57× | Sports |
| Bank account | 2.17× | Business & Career |
| Nebraska Cornhuskers football | 2.84× | Sports |
| Jesse Plemons | 2.4× | Movies & TV |
| Staycation | 1.77× | Home & Garden |
| Jaws | 2.61× | Movies & TV |
| Mothercare | 1.51× | Kids & Family |
| Buying a House | 3× | Home & Garden |
| Vicky Kaushal | 5.85× | Movies & TV |
| Home staging | 2.06× | Home & Garden |
| Grammarly | 1.71× | Business & Career |
| Queens College, City University of New York | 2.61× | Business & Career |
| Radical Face | 21.65× | Movies & TV |
| Nipsey Hussle | 2.03× | Music & Radio |
| Hocus Pocus | 1.65× | Movies & TV |
| E-box | 4.31× | Health |
| Hayward, California | 3.48× | Travel & Leisure |
| Glossier | 1.69× | Beauty & Wellness |
| Cleveland Clinic | 1.69× | Health |
| Guys and Dolls | 4.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.49 |
| Price Sensitivity | PREMIUM | 1.24 |
| Creativity | OPEN | 1.18 |
| Early Adopter Mentality | POWER | 1.14 |
| Individualism | JOY | 1.11 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 8.2% |
| Canada | 3.0% |
See Nail (fastener) audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nail (fastener). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.