NDR Schlager Audience in Germany
NDR Schlager has an estimated audience of 292,880 people in Germany. 55.1% are female, 44.9% are male, average age 42.6. Top regions: Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities: Time (magazine), Rossmann, Home Office, Stradivarius, Snow White (Fables).
The average NDR Schlager fan in Germany is 42.6 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities include Time (magazine), Rossmann, Home Office, with strongest over-indexing on Time (magazine) (4.58× the country average). Demographically, the NDR Schlager audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of NDR Schlager fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.6 |
| Estimated audience size | 292,880 |
Audience persona
The typical NDR Schlager fan in Germany is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 99,223 | 3.49× |
| Nordrhein-Westfalen | 60,042 | 0.94× |
| Schleswig-Holstein | 38,206 | 3.63× |
| Hamburg | 11,909 | 1.8× |
| Bayern | 11,318 | 0.24× |
| Mecklenburg-Vorpommern | 7,311 | 1.31× |
| Sachsen | 5,944 | 0.41× |
| Berlin | 5,595 | 0.43× |
| Sachsen-Anhalt | 5,338 | 0.7× |
| Baden-Württemberg | 4,907 | 0.12× |
| Brandenburg | 4,876 | 0.54× |
| Hessen | 4,500 | 0.2× |
| Bremen | 3,908 | 1.56× |
| Rheinland-Pfalz | 2,685 | 0.18× |
| Thüringen | 2,448 | 0.33× |
| Saarland | 422 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 4.58× | News |
| Rossmann | 1.58× | Shopping |
| Home Office | 1.75× | Business & Career |
| Stradivarius | 1.64× | Shopping |
| Snow White (Fables) | 1.88× | Literature |
| Jack White | 1.58× | Movies & TV |
| Preacher (comics) | 4.74× | Literature |
| KLIX (AM) | 1.75× | Music & Radio |
| Esra Erol | 3.51× | Movies & TV |
| Emperor Entertainment Group | 1.98× | Business & Career |
| Competitive dance | 2.43× | Sports |
| Keeper (password manager) | 1.85× | Technology & Electronics |
| Carrie (novel) | 2.16× | Literature |
| Coworking | 1.52× | Business & Career |
| Hauptschule | 2.85× | Kids & Family |
| Theocracy | 3.71× | Music & Radio |
| The Equalizer | 1.8× | Movies & TV |
| New Era (Namibia) | 1.54× | News |
| Glashütte | 1.54× | Travel & Leisure |
| Ho, Ghana | 1.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.08 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Sports Activity | POWER | 1.01 |
| DIY Mentality | THRILL | 0.98 |
| Family Orientation | CONSERVATISM | 0.96 |
| LGBTQ+ Identity | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.2% |
| Netherlands | 1.1% |
| Spain | 0.9% |
See NDR Schlager audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does NDR Schlager have in Germany?
NDR Schlager has an estimated audience of 292,880 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of NDR Schlager fans?
55.1% of NDR Schlager fans are female, 44.9% are male, with an average age of 42.6 years.
Which brands do NDR Schlager fans like most?
NDR Schlager fans show strongest brand affinity for Time (magazine) (4.58×), Rossmann (1.58×), and Home Office (1.75×) over the country average.
Where do NDR Schlager fans live in Germany?
NDR Schlager fans in Germany are most concentrated in Niedersachsen (reach 99,223), Nordrhein-Westfalen (reach 60,042), and Schleswig-Holstein (reach 38,206). These three regions account for the largest share of the active audience.
What other brands do NDR Schlager fans also like?
Beyond NDR Schlager itself, the audience over-indexes on Rossmann (1.58×), Home Office (1.75×), Stradivarius (1.64×), and Snow White (Fables) (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NDR Schlager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.