Rascasse Audience Intelligence

NDR Schlager Audience in Germany

A data profile of the people who buy, follow and care about NDR Schlager in Germany — modelled from more than twelve digital signal sources. NDR Schlager has an estimated audience of 301,347 people in Germany.

#85among Radio Station in Germany#2186in Music & Radio

The average NDR Schlager fan in Germany is 42.7 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein.

Top brand affinities include Tagesschau, Roland Kaiser, Florian Silbereisen, with strongest over-indexing on Tagesschau (2.92× the country average).

Demographically, the NDR Schlager audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NDR Schlager fan in Germany is more female, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NDR Schlager profile in Germany.

Audience size
301K
in Germany
Gender
56.2%♀
43.8% male
Age
42.7
average years
Country rank
#17263
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NDR Schlager fans

56.2% are female, 43.8% are male, average age 42.7.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for NDR Schlager audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age42.7
Estimated audience size301,347
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the NDR Schlager audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3920%
40-4925%
50+26%
Fig. 04

Worldwide distribution

94.6%

of the worldwide NDR Schlager audience comes from Germany.

Worldwide audience distribution share by country for NDR Schlager
CountryShare
Germany94.6%
Netherlands1.1%
Spain0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NDR Schlager audience in Germany is strongest.

Fig. 05

Top regions by affinity

NDR Schlager fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K3.53×
02Niedersachsen~100K3.47×
03Mecklenburg-Vorpommern~10K1.93×
04Hamburg~10K1.67×
05Bremen~4K1.44×
06Nordrhein-Westfalen~50K0.81×
07Sachsen-Anhalt~5K0.70×
08Brandenburg~5K0.59×
09Saarland~2K0.52×
10Sachsen~7K0.45×
11Thüringen~3K0.45×
12Berlin~5K0.41×
13Rheinland-Pfalz~4K0.30×
14Hessen~6K0.25×
15Bayern~10K0.24×
16Baden-Württemberg~8K0.19×
Fig. 06

Affinity by region

Affinity by region — NDR Schlager, Germany
0.19×1.00×3.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NDR Schlager audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NDR Schlager audience
#·InterestCategoryAffinity×
01Andy BorgMusic & Radio5.11×
02Florian SilbereisenMusic & Radio4.57×
03NDRMovies & TV4.45×
04Roland KaiserMusic & Radio4.41×
05Udo JürgensMusic & Radio4.27×
06Semino RossiMusic & Radio4.10×
07Thomas AndersMusic & Radio4.06×
08Wolfgang PetryMusic & Radio4.01×
09Schlager musicMusic & Radio3.68×
10Andrea BergMusic & Radio3.44×
11Beatrice EgliMusic & Radio3.13×
12TagesschauMovies & TV2.92×
13Helene FischerMusic & Radio2.82×
14TransfermarktSports2.24×
15NatureHome & Garden2.12×
16VacationsTravel & Leisure1.86×
17ZDFMovies & TV1.70×
18RadioTechnology & Electronics1.70×
19Müller (company)Food & Beverages1.60×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NDR Schlager audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NDR Schlager audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.41×
PatriotismCONSERVATISM1.34×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NDR Schlager audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.77×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NDR Schlager have in Germany?

NDR Schlager has an estimated audience of 301,347 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of NDR Schlager fans?

56.2% of NDR Schlager fans are female, 43.8% are male, with an average age of 42.7 years.

03

Which brands do NDR Schlager fans like most?

NDR Schlager fans show strongest brand affinity for Tagesschau (2.92×), Roland Kaiser (4.41×), and Florian Silbereisen (4.57×) over the country average.

04

Where do NDR Schlager fans live in Germany?

NDR Schlager fans in Germany are most concentrated in Niedersachsen (reach ~100K), Nordrhein-Westfalen (reach ~50K), and Schleswig-Holstein (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do NDR Schlager fans also like?

Beyond NDR Schlager itself, the audience over-indexes on Roland Kaiser (4.41×), Florian Silbereisen (4.57×), Schlager music (3.68×), and Helene Fischer (2.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See NDR Schlager audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NDR Schlager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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