New Yorker Audience in Germany
New Yorker has an estimated audience of 2,670,212 people in Germany. 73.6% are female, 26.4% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Bank account, Gil Ofarim, Home Office, Information sensitivity.
The average New Yorker fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Bank account, Gil Ofarim, with strongest over-indexing on Rossmann (1.65× the country average). Demographically, the New Yorker audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of New Yorker fans
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 35.9 |
| Estimated audience size | 2,670,212 |
Audience persona
The typical New Yorker fan in Germany is more female, around 35.9 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 685,895 | 1.17× |
| Bayern | 426,379 | 0.99× |
| Baden-Württemberg | 389,008 | 1.07× |
| Niedersachsen | 288,103 | 1.11× |
| Hessen | 178,850 | 0.88× |
| Sachsen | 130,339 | 1× |
| Berlin | 127,950 | 1.07× |
| Rheinland-Pfalz | 126,646 | 0.95× |
| Schleswig-Holstein | 88,084 | 0.92× |
| Brandenburg | 75,904 | 0.92× |
| Sachsen-Anhalt | 70,533 | 1.02× |
| Thüringen | 69,102 | 1.02× |
| Hamburg | 65,780 | 1.09× |
| Mecklenburg-Vorpommern | 43,972 | 0.86× |
| Saarland | 30,640 | 0.93× |
| Bremen | 21,652 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.65× | Shopping |
| Bank account | 5.3× | Business & Career |
| Gil Ofarim | 2.22× | Music & Radio |
| Home Office | 1.73× | Business & Career |
| Information sensitivity | 3.57× | Technology & Electronics |
| Cachorro | 2.08× | Pets & Animals |
| Home Delivery | 1.64× | Food & Beverages |
| Figure painting (hobby) | 1.99× | Arts & Culture |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
| Jersey (fabric) | 2.48× | Fashion & Accessoires |
| Buddy – The Buddy Holly Story | 2.22× | Music & Radio |
| Japanese New Year | 4.2× | Travel & Leisure |
| Ludo (board game) | 3.29× | Games |
| Fantasy Earth: Zero | 2.72× | Games |
| Headhunters (film) | 1.96× | Movies & TV |
| Homesteading | 2.62× | Home & Garden |
| Ipekyol | 1.67× | Shopping |
| San Gil | 1.72× | Travel & Leisure |
| Building insulation | 1.74× | Home & Garden |
| Coworking | 1.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.26 |
| Sustainability | BALANCE | 1.22 |
| Luxury Orientation | PREMIUM | 1.18 |
| DIY Mentality | THRILL | 1.16 |
| Design Affinity | PREMIUM | 1.16 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.9% |
| Austria | 4.2% |
| Switzerland | 3.1% |
See New Yorker audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does New Yorker have in Germany?
New Yorker has an estimated audience of 2,670,212 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Yorker fans?
73.6% of New Yorker fans are female, 26.4% are male, with an average age of 35.9 years.
Which brands do New Yorker fans like most?
New Yorker fans show strongest brand affinity for Rossmann (1.65×), Bank account (5.3×), and Gil Ofarim (2.22×) over the country average.
Where do New Yorker fans live in Germany?
New Yorker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 685,895), Bayern (reach 426,379), and Baden-Württemberg (reach 389,008). These three regions account for the largest share of the active audience.
What other brands do New Yorker fans also like?
Beyond New Yorker itself, the audience over-indexes on Bank account (5.3×), Gil Ofarim (2.22×), Home Office (1.73×), and Information sensitivity (3.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Yorker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.