A data profile of the people who buy, follow and care about Norden, Lower Saxony in Germany — modelled from more than twelve digital signal sources. Norden, Lower Saxony has an estimated audience of 4,947,350 people in Germany.
Norden, Lower Saxony has an estimated audience of 4,947,350 people in Germany. 67.5% are female, 32.5% are male, average age 41.6. Top brand affinities: Ernsting's family, Deichmann, QVC, Obi (store), Lidl.
Top brand affinities include Ernsting's family, Deichmann, QVC, with strongest over-indexing on Ernsting's family (4.41× the country average).
Demographically, the Norden, Lower Saxony audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Tradition.
The typical Norden, Lower Saxony fan in Germany is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Ernsting's family.
The key figures that characterise the Norden, Lower Saxony profile in Germany.
67.5% are female, 32.5% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 41.6 |
| Estimated audience size | 4,947,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 22% | |
| 30-39 | 27% | |
| 40-49 | 26% | |
| 50+ | 18% |
of the worldwide Norden, Lower Saxony audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 78.7% |
| Austria | 8.8% |
| Sweden | 4.2% |
The strongest cross-interests of the Norden, Lower Saxony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ernsting's family | Shopping | 4.41× | ||
| 02 | vertbaudet | Fashion & Accessoires | 3.58× | ||
| 03 | Meghan Markle | Fashion & Accessoires | 3.16× | ||
| 04 | QVC | Movies & TV | 2.54× | ||
| 05 | Ulla Popken | Fashion & Accessoires | 2.50× | ||
| 06 | Children's literature | Literature | 2.33× | ||
| 07 | C&A | Shopping | 2.21× | ||
| 08 | Birkenstock | Fashion & Accessoires | 2.19× | ||
| 09 | Tchibo | Shopping | 2.17× | ||
| 10 | Garden furniture | Home & Garden | 2.02× | ||
| 11 | Deichmann | Shopping | 1.93× | ||
| 12 | Fressnapf | Shopping | 1.90× | ||
| 13 | CHECK24 | Business & Career | 1.89× | ||
| 14 | Bonprix | Shopping | 1.81× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.77× | ||
| 16 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.65× | ||
| 17 | RTL Television | Movies & TV | 1.60× | ||
| 18 | Obi (store) | Shopping | 1.53× | ||
| 19 | Lidl | Shopping | 1.53× | ||
| 20 | Lego | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.81× | |
| Tradition | CONSERVATISM | 1.41× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Risk Appetite | THRILL | 0.75× | |
| Travelling | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Norden, Lower Saxony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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