Norden, Lower Saxony Audience in Germany
Norden, Lower Saxony has an estimated audience of 4,947,350 people in Germany. 67.5% are female, 32.5% are male, average age 41.6. Top brand affinities: Rossmann, Progressive rock, Home Office, Saving, Ipekyol.
Top brand affinities include Rossmann, Progressive rock, Home Office, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the Norden, Lower Saxony audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Travel & Leisure · Type: POI
Demographics of Norden, Lower Saxony fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 41.6 |
| Estimated audience size | 4,947,350 |
Audience persona
The typical Norden, Lower Saxony fan in Germany is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Progressive rock | 2.63× | Music & Radio |
| Home Office | 1.77× | Business & Career |
| Saving | 1.62× | Business & Career |
| Ipekyol | 1.56× | Shopping |
| JD Institute of Fashion Technology | 4.39× | Business & Career |
| UK garage | 1.68× | Music & Radio |
| Soldering iron | 1.64× | Home & Garden |
| Caprivi Strip | 2.95× | |
| Catania | 2.48× | Travel & Leisure |
| Rhodiola | 2.28× | Health |
| Food allergy | 1.57× | Health |
| Jorja Fox | 1.57× | Movies & TV |
| Cake Craft and Decoration | 2.21× | Food & Beverages |
| Hollister, California | 1.59× | Travel & Leisure |
| Hippophae | 1.57× | Health |
| Divergent series | 2.76× | Movies & TV |
| JR Aquino | 2.32× | |
| California University of Pennsylvania | 2.19× | Business & Career |
| Hippocrates | 1.89× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.42 |
| Price Sensitivity | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.05 |
| Pet Ownership | JOY | 1.03 |
| Creativity | OPEN | 0.96 |
| DIY Mentality | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.7% |
| Austria | 8.8% |
| Sweden | 4.2% |
See Norden, Lower Saxony audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Norden, Lower Saxony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.