Norden, Lower Saxony Audience in Germany
Norden, Lower Saxony has an estimated audience of 4,947,350 people in Germany. 67.5% are female, 32.5% are male, average age 41.6. Top brand affinities: Ernsting's family, Bonprix, Meghan Markle, Tchibo, Fressnapf.
Top brand affinities include Ernsting's family, Bonprix, Meghan Markle, with strongest over-indexing on Ernsting's family (4.39× the country average). Demographically, the Norden, Lower Saxony audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Travel & Leisure · Type: POI
Demographics of Norden, Lower Saxony fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 41.6 |
| Estimated audience size | 4,947,350 |
Audience persona
The typical Norden, Lower Saxony fan in Germany is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Ernsting's family.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ernsting's family | 4.39× | Shopping |
| Bonprix | 2.5× | Shopping |
| Meghan Markle | 4.24× | Fashion & Accessoires |
| Tchibo | 1.99× | Shopping |
| Fressnapf | 2.25× | Shopping |
| C&A | 1.9× | Shopping |
| Deichmann | 1.57× | Shopping |
| QVC | 1.97× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.77× | Movies & TV |
| Booking.com | 1.57× | Travel & Leisure |
| Thermomix | 2.02× | Home & Garden |
| Children's clothing | 1.63× | Fashion & Accessoires |
| Sports betting | 3.03× | Games |
| About You | 1.68× | Shopping |
| Kindergarten | 1.69× | Kids & Family |
| BUNTE.de | 1.87× | Internet & Social Media |
| Ulla Popken | 1.97× | Fashion & Accessoires |
| vertbaudet | 3.17× | Fashion & Accessoires |
| FIS Alpine Ski World Cup | 2.95× | Sports |
| Tour de France | 2.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.42 |
| Price Sensitivity | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.05 |
| Pet Ownership | JOY | 1.03 |
| Creativity | OPEN | 0.96 |
| DIY Mentality | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.7% |
| Austria | 8.8% |
| Sweden | 4.2% |
See Norden, Lower Saxony audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Norden, Lower Saxony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.