Nura Audience in Germany
Nura has an estimated audience of 281,148 people in Germany. 66.2% are female, 33.8% are male, average age 22.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Shirin David, Haftbefehl, SSIO, Ufo361, German hip hop.
The average Nura fan in Germany is 22.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Shirin David, Haftbefehl, SSIO, with strongest over-indexing on Shirin David (27.86× the country average). Demographically, the Nura audience skews more female with an average age of 22.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Nura fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 22.2 |
| Estimated audience size | 281,148 |
Audience persona
The typical Nura fan in Germany is more female, around 22.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shirin David.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,119 | 1.11× |
| Bayern | 35,672 | 0.79× |
| Niedersachsen | 31,186 | 1.14× |
| Baden-Württemberg | 30,423 | 0.79× |
| Hessen | 20,046 | 0.94× |
| Berlin | 15,768 | 1.25× |
| Sachsen | 13,827 | 1× |
| Schleswig-Holstein | 12,993 | 1.29× |
| Rheinland-Pfalz | 12,834 | 0.91× |
| Hamburg | 8,709 | 1.37× |
| Brandenburg | 8,213 | 0.94× |
| Sachsen-Anhalt | 6,510 | 0.89× |
| Thüringen | 6,080 | 0.85× |
| Mecklenburg-Vorpommern | 5,076 | 0.95× |
| Saarland | 2,926 | 0.85× |
| Bremen | 2,234 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shirin David | 27.86× | Beauty & Wellness |
| Haftbefehl | 17.37× | Music & Radio |
| SSIO | 25.86× | Music & Radio |
| Ufo361 | 35.91× | Music & Radio |
| German hip hop | 16.99× | Music & Radio |
| Peter Fox (musician) | 19.47× | Music & Radio |
| Shindy | 23.16× | Music & Radio |
| Adriana Lima | 10.79× | Fashion & Accessoires |
| Drop shipping | 3.59× | Shopping |
| Borussia Dortmund | 1.65× | Sports |
| KC Rebell | 23.78× | Music & Radio |
| SV Werder Bremen | 2.44× | Sports |
| Tipico | 3.25× | Games |
| Bushido | 7.51× | Music & Radio |
| FIFA World Cup | 2× | Sports |
| Majoe | 32.74× | Music & Radio |
| Xatar | 14.22× | Music & Radio |
| Fler | 14.58× | Music & Radio |
| Spiegel Online | 1.92× | News |
| Bundesliga | 1.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.27 |
| Social Media Usage | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.13 |
| Individualism | JOY | 1.07 |
| Extroversion | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.3% |
| Germany | 31.0% |
| France | 5.7% |
See Nura audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Nura have in Germany?
Nura has an estimated audience of 281,148 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nura fans?
66.2% of Nura fans are female, 33.8% are male, with an average age of 22.2 years.
Which brands do Nura fans like most?
Nura fans show strongest brand affinity for Shirin David (27.86×), Haftbefehl (17.37×), and SSIO (25.86×) over the country average.
Where do Nura fans live in Germany?
Nura fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,119), Bayern (reach 35,672), and Niedersachsen (reach 31,186). These three regions account for the largest share of the active audience.
What other brands do Nura fans also like?
Beyond Nura itself, the audience over-indexes on Haftbefehl (17.37×), SSIO (25.86×), Ufo361 (35.91×), and German hip hop (16.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.