Nura Audience in Germany
A data profile of the people who buy, follow and care about Nura in Germany — modelled from more than twelve digital signal sources. Nura has an estimated audience of 235,901 people in Germany.
The average Nura fan in Germany is 23.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Shirin David, Haftbefehl, Ikkimel, with strongest over-indexing on Shirin David (30.14× the country average).
Demographically, the Nura audience skews balanced with an average age of 23.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nura fan in Germany is balanced, around 23.2 years old, with strong Risk Appetite tendencies and a notable affinity for Shirin David.
At a glance
The key figures that characterise the Nura profile in Germany.
Search interest · 12-month trend
Demographics of Nura fans
45.7% are female, 54.3% are male, average age 23.2.
Gender split
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 23.2 |
| Estimated audience size | 235,901 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 73% | |
| 20-29 | 17% | |
| 30-39 | 5% | |
| 40-49 | 2% | |
| 50+ | 2% |
Worldwide distribution
of the worldwide Nura audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.9% |
| Germany | 27.2% |
| France | 11.2% |
Geography
Where the Nura audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~9K | 1.33× | |
| 02 | Schleswig-Holstein | ~10K | 1.25× | |
| 03 | Berlin | ~20K | 1.20× | |
| 04 | Niedersachsen | ~30K | 1.12× | |
| 05 | Nordrhein-Westfalen | ~70K | 1.08× | |
| 06 | Sachsen | ~10K | 1.01× | |
| 07 | Mecklenburg-Vorpommern | ~5K | 0.98× | |
| 08 | Bremen | ~2K | 0.98× | |
| 09 | Brandenburg | ~9K | 0.96× | |
| 10 | Sachsen-Anhalt | ~7K | 0.93× | |
| 11 | Hessen | ~20K | 0.92× | |
| 12 | Rheinland-Pfalz | ~10K | 0.91× | |
| 13 | Thüringen | ~7K | 0.89× | |
| 14 | Saarland | ~3K | 0.89× | |
| 15 | Baden-Württemberg | ~30K | 0.79× | |
| 16 | Bayern | ~40K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Nura audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shindy | Music & Radio | 34.36× | ||
| 02 | Majoe | Music & Radio | 31.02× | ||
| 03 | Shirin David | Beauty & Wellness | 30.14× | ||
| 04 | SSIO | Music & Radio | 25.57× | ||
| 05 | Peter Fox (musician) | Music & Radio | 23.99× | ||
| 06 | Ikkimel | Music & Radio | 17.57× | ||
| 07 | Haftbefehl | Music & Radio | 16.43× | ||
| 08 | German hip hop | Music & Radio | 15.74× | ||
| 09 | Benno | Music & Radio | 12.42× | ||
| 10 | Finch | Music & Radio | 11.42× | ||
| 11 | Ayliva | Music & Radio | 10.70× | ||
| 12 | Adriana Lima | Fashion & Accessoires | 10.30× | ||
| 13 | Emilio Sakraya | Movies & TV | 7.98× | ||
| 14 | Bushido | Music & Radio | 7.34× | ||
| 15 | Nina Chuba | Music & Radio | 6.84× | ||
| 16 | Sarah Lombardi | Music & Radio | 5.34× | ||
| 17 | Paris Saint-Germain | Sports | 4.27× | ||
| 18 | Tipico | Games | 3.62× | ||
| 19 | Lieferando.de | Food & Beverages | 2.99× | ||
| 20 | SV Werder Bremen | Sports | 2.22× |
Personality of the Nura audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.31× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Luxury Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.73× |
Frequently asked questions
How many fans does Nura have in Germany?
Nura has an estimated audience of 235,901 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nura fans?
45.7% of Nura fans are female, 54.3% are male, with an average age of 23.2 years.
Which brands do Nura fans like most?
Nura fans show strongest brand affinity for Shirin David (30.14×), Haftbefehl (16.43×), and Ikkimel (17.57×) over the country average.
Where do Nura fans live in Germany?
Nura fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Nura fans also like?
Beyond Nura itself, the audience over-indexes on Haftbefehl (16.43×), Ikkimel (17.57×), Finch (11.42×), and SSIO (25.57×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Hip hop audiences in Germany
- Finch (4,588,138)
- Haftbefehl (3,813,869)
- Nina Chuba (3,359,108)
- Bad Bunny (2,711,989)
- Ikkimel (2,659,213)
See Nura audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.