Nura Audience in United States
Nura has an estimated audience of 328,729 people in United States. 43.4% are female, 56.6% are male, average age 34.7. Top regions: New York, Maine, California. Top brand affinities: Owen Wilson, Once upon a time, Armageddon (1998 film), Google Maps, Kia Sportage.
The average Nura fan in United States is 34.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Maine, California. Top brand affinities include Owen Wilson, Once upon a time, Armageddon (1998 film), with strongest over-indexing on Owen Wilson (20× the country average). Demographically, the Nura audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Nura fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 34.7 |
| Estimated audience size | 328,729 |
Audience persona
The typical Nura fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Owen Wilson.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 246,547 | 14.89× |
| Maine | 22,144 | 18.81× |
| California | 14,921 | 0.41× |
| Minnesota | 11,566 | 2.46× |
| New Jersey | 9,953 | 1.19× |
| Texas | 5,858 | 0.21× |
| Florida | 5,552 | 0.25× |
| Illinois | 3,719 | 0.34× |
| Massachusetts | 3,322 | 0.51× |
| Pennsylvania | 2,876 | 0.26× |
| Michigan | 2,826 | 0.33× |
| Georgia | 2,555 | 0.25× |
| Virginia | 2,488 | 0.31× |
| North Carolina | 2,138 | 0.22× |
| Ohio | 2,020 | 0.2× |
| Connecticut | 1,799 | 0.55× |
| Washington | 1,773 | 0.27× |
| Nevada | 1,455 | 0.46× |
| Maryland | 1,337 | 0.24× |
| Arizona | 1,223 | 0.18× |
| Colorado | 1,210 | 0.23× |
| Indiana | 1,179 | 0.2× |
| Tennessee | 1,127 | 0.17× |
| Oregon | 957 | 0.25× |
| Wisconsin | 946 | 0.19× |
| Louisiana | 859 | 0.2× |
| Missouri | 799 | 0.15× |
| South Carolina | 786 | 0.16× |
| Kentucky | 727 | 0.18× |
| Utah | 701 | 0.24× |
| Alabama | 640 | 0.14× |
| Washington, District of Columbia | 624 | 0.63× |
| Oklahoma | 571 | 0.16× |
| Iowa | 559 | 0.21× |
| Mississippi | 502 | 0.19× |
| Arkansas | 481 | 0.18× |
| Kansas | 442 | 0.17× |
| New Hampshire | 421 | 0.32× |
| Idaho | 412 | 0.25× |
| West Virginia | 383 | 0.25× |
| Alaska | 382 | 0.54× |
| Hawaii | 338 | 0.24× |
| Montana | 333 | 0.37× |
| New Mexico | 333 | 0.2× |
| South Dakota | 329 | 0.43× |
| North Dakota | 320 | 0.47× |
| Wyoming | 310 | 0.64× |
| Nebraska | 309 | 0.19× |
| Rhode Island | 305 | 0.29× |
| Vermont | 300 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Owen Wilson | 20× | Movies & TV |
| Once upon a time | 16.49× | Movies & TV |
| Armageddon (1998 film) | 17.95× | Movies & TV |
| Google Maps | 2.97× | Internet & Social Media |
| Kia Sportage | 14.49× | Cars & Mobility |
| Edward Norton | 13.45× | Movies & TV |
| Indeed.com | 2.66× | Business & Career |
| Helen Hunt | 11.82× | Movies & TV |
| Turntablism | 10.72× | Music & Radio |
| CarGurus | 3.63× | Cars & Mobility |
| Scott Eastwood | 11.74× | Movies & TV |
| Superman | 1.64× | Movies & TV |
| Beetlejuice | 2.91× | Movies & TV |
| Capital One | 2.39× | Business & Career |
| Bombas | 9.85× | Fashion & Accessoires |
| Peter Dinklage | 9.13× | Movies & TV |
| Bernie Mac | 10.11× | Movies & TV |
| 3.15× | Internet & Social Media | |
| Christmas Gift | 6.15× | Kids & Family |
| Enterprise Rent-A-Car | 3.26× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 12.32 |
| Luxury Orientation | PREMIUM | 1.77 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Early Adopter Mentality | POWER | 1.65 |
| Indulgence | JOY | 1.53 |
| Family Orientation | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.3% |
| Germany | 31.0% |
| France | 5.7% |
See Nura audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Nura have in United States?
Nura has an estimated audience of 328,729 people in United States, concentrated in New York and Maine.
What is the gender split and age of Nura fans?
43.4% of Nura fans are female, 56.6% are male, with an average age of 34.7 years.
Which brands do Nura fans like most?
Nura fans show strongest brand affinity for Owen Wilson (20×), Once upon a time (16.49×), and Armageddon (1998 film) (17.95×) over the country average.
Where do Nura fans live in United States?
Nura fans in United States are most concentrated in New York (reach 246,547), Maine (reach 22,144), and California (reach 14,921). These three regions account for the largest share of the active audience.
What other brands do Nura fans also like?
Beyond Nura itself, the audience over-indexes on Once upon a time (16.49×), Armageddon (1998 film) (17.95×), Google Maps (2.97×), and Kia Sportage (14.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.