A data profile of the people who buy, follow and care about Nura in United States — modelled from more than twelve digital signal sources. Nura has an estimated audience of 259,636 people in United States.
The average Nura fan in United States is 30.0 years old, more male, and lives primarily in New York.
The audience is concentrated in New York, Maine, California.
Top brand affinities include Turntablism, Once upon a time, Owen Wilson, with strongest over-indexing on Turntablism (20× the country average).
Demographically, the Nura audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Nura fan in United States is more male, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Turntablism.
The key figures that characterise the Nura profile in United States.
32.7% are female, 67.3% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 30.0 |
| Estimated audience size | 259,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 18% | |
| 30-39 | 10% | |
| 40-49 | 10% | |
| 50+ | 11% |
Where the Nura audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~200K | 19.53× | |
| 02 | Maine | ~20K | 15.92× | |
| 03 | Minnesota | ~10K | 2.13× | |
| 04 | New Jersey | ~10K | 1.35× | |
| 05 | Alaska | <1K | 0.91× | |
| 06 | Vermont | <1K | 0.90× | |
| 07 | North Dakota | <1K | 0.89× | |
| 08 | South Dakota | <1K | 0.88× | |
| 09 | Montana | <1K | 0.87× | |
| 10 | Rhode Island | <1K | 0.86× | |
| 11 | Delaware | <1K | 0.86× | |
| 12 | West Virginia | ~1K | 0.85× | |
| 13 | Idaho | ~1K | 0.84× | |
| 14 | Hawaii | ~1K | 0.84× | |
| 15 | Mississippi | ~2K | 0.83× | |
| 16 | New Mexico | ~1K | 0.83× | |
| 17 | Nebraska | ~1K | 0.83× | |
| 18 | New Hampshire | ~1K | 0.83× | |
| 19 | Arkansas | ~2K | 0.81× | |
| 20 | Washington, District of Columbia | <1K | 0.81× | |
| 21 | Kansas | ~2K | 0.79× | |
| 22 | Oklahoma | ~3K | 0.77× | |
| 23 | Iowa | ~2K | 0.76× | |
| 24 | Kentucky | ~3K | 0.74× | |
| 25 | Alabama | ~3K | 0.73× | |
| 26 | Louisiana | ~3K | 0.71× | |
| 27 | Utah | ~2K | 0.71× | |
| 28 | Connecticut | ~2K | 0.70× | |
| 29 | South Carolina | ~3K | 0.69× | |
| 30 | Nevada | ~2K | 0.68× | |
| 31 | Missouri | ~3K | 0.66× | |
| 32 | Oregon | ~2K | 0.66× | |
| 33 | Wisconsin | ~3K | 0.64× | |
| 34 | Tennessee | ~4K | 0.62× | |
| 35 | Indiana | ~4K | 0.61× | |
| 36 | Arizona | ~4K | 0.59× | |
| 37 | Massachusetts | ~4K | 0.59× | |
| 38 | Colorado | ~3K | 0.59× | |
| 39 | Maryland | ~3K | 0.58× | |
| 40 | Washington | ~3K | 0.53× | |
| 41 | Michigan | ~4K | 0.52× | |
| 42 | Virginia | ~4K | 0.51× | |
| 43 | Ohio | ~5K | 0.50× | |
| 44 | Georgia | ~5K | 0.49× | |
| 45 | North Carolina | ~5K | 0.49× | |
| 46 | Pennsylvania | ~5K | 0.46× | |
| 47 | Illinois | ~5K | 0.46× | |
| 48 | California | ~10K | 0.40× | |
| 49 | Florida | ~8K | 0.38× | |
| 50 | Texas | ~9K | 0.34× |
The strongest cross-interests of the Nura audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Turntablism | Music & Radio | 20.00× | ||
| 02 | Once upon a time | Movies & TV | 20.00× | ||
| 03 | Once Upon a Time in America | Movies & TV | 20.00× | ||
| 04 | Armageddon (1998 film) | Movies & TV | 16.34× | ||
| 05 | Edward Norton | Movies & TV | 13.41× | ||
| 06 | Bombas | Fashion & Accessoires | 13.02× | ||
| 07 | Owen Wilson | Movies & TV | 11.55× | ||
| 08 | Steve McQueen | Movies & TV | 11.15× | ||
| 09 | Brigitte Bardot | Movies & TV | 9.59× | ||
| 10 | Melanie Lynskey | Movies & TV | 9.42× | ||
| 11 | Kim Cattrall | Movies & TV | 9.20× | ||
| 12 | Tropic Thunder | Movies & TV | 8.07× | ||
| 13 | Christmas Gift | Kids & Family | 6.82× | ||
| 14 | Bill Murray | Movies & TV | 5.86× | ||
| 15 | Jack Nicholson | Movies & TV | 5.49× | ||
| 16 | Winona Ryder | Movies & TV | 4.99× | ||
| 17 | Rick and Morty | Movies & TV | 3.82× | ||
| 18 | Internet & Social Media | 2.82× | |||
| 19 | Hair Extensions | Beauty & Wellness | 2.59× | ||
| 20 | FedEx | Business & Career | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 14.55× | |
| Indulgence | JOY | 1.96× | |
| Family Orientation | CONSERVATISM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.96× | |
| Creativity | OPEN | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.01× |
Nura has an estimated audience of 259,636 people in United States, concentrated in New York and Maine.
32.7% of Nura fans are female, 67.3% are male, with an average age of 30.0 years.
Nura fans show strongest brand affinity for Turntablism (20×), Once upon a time (20×), and Owen Wilson (11.55×) over the country average.
Nura fans in United States are most concentrated in New York (reach ~200K), Maine (reach ~20K), and California (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Nura itself, the audience over-indexes on Once upon a time (20×), Owen Wilson (11.55×), Bombas (13.02×), and Armageddon (1998 film) (16.34×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Nura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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