Rascasse Audience Intelligence

Olive Garden Target Market in Germany

A data profile of the people who buy, follow and care about Olive Garden in Germany — modelled from more than twelve digital signal sources. Olive Garden has an estimated audience of 99,064 people in Germany.

#35among Fast food restaurants in Germany#4309among Brand in Germany#1688in Food & Beverages

The average Olive Garden fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stool (seat), Mikaela Shiffrin, Arts and music, with strongest over-indexing on Stool (seat) (35.59× the country average).

Demographically, the Olive Garden audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Olive Garden fan in Germany is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Stool (seat).

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Olive Garden profile in Germany.

Audience size
99K
in Germany
Gender
64.9%♀
35.1% male
Age
36.8
average years
Country rank
#34610
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Olive Garden

64.9% are female, 35.1% are male, average age 36.8.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Olive Garden audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age36.8
Estimated audience size99,064
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Olive Garden audience in Germany
Age bracketShare%
16-1931%
20-2913%
30-3918%
40-4920%
50+17%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Olive Garden audience comes from Germany.

Worldwide audience distribution share by country for Olive Garden
CountryShare
United States87.2%
Canada2.3%
Brazil1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olive Garden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Olive Garden customers by region in Germany
#RegionReachAffinity×
01Berlin~10K2.59×
02Hessen~10K1.34×
03Bayern~20K1.17×
04Baden-Württemberg~10K1.09×
05Hamburg~2K1.04×
06Nordrhein-Westfalen~20K0.96×
07Rheinland-Pfalz~5K0.95×
08Bremen<1K0.94×
09Niedersachsen~9K0.92×
10Brandenburg~3K0.91×
11Schleswig-Holstein~3K0.90×
12Saarland~1K0.88×
13Sachsen~4K0.81×
14Thüringen~2K0.78×
15Sachsen-Anhalt~2K0.73×
16Mecklenburg-Vorpommern~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Olive Garden, Germany
0.71×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olive Garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olive Garden audience
#·InterestCategoryAffinity×
01Stool (seat)Topic35.59×
02GrubHubFood & Beverages31.34×
03Flare (magazine)Fashion & Accessoires31.24×
04SienaTravel & Leisure25.83×
05Norway national football teamSports12.44×
06Roast beefFood & Beverages11.78×
07Mikaela ShiffrinSports10.04×
08Ryan GoslingMovies & TV6.58×
09AwningHome & Garden6.08×
10Syrian cuisineFood & Beverages5.28×
11Weight loss (Fitness And wellness)Health3.13×
12Digital distributionBusiness & Career2.99×
13Artistic inspirationArts & Culture2.76×
14Lieferando.deFood & Beverages2.13×
15ImmoScout24Home & Garden2.13×
16Obi (store)Shopping1.98×
17PandoraMusic & Radio1.83×
18DeichmannShopping1.77×
19Arts and musicArts & Culture1.74×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olive Garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olive Garden audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.49×
IndividualismJOY1.31×
MindfulnessBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olive Garden audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.74×
Need for SecurityCONSERVATISM0.80×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Olive Garden's target market in Germany?

Olive Garden's target market in Germany covers an estimated 99,064 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Olive Garden customers?

64.9% of the Olive Garden audience are female, 35.1% are male, with an average age of 36.8 years.

03

Which brands do Olive Garden fans like most?

Olive Garden fans show strongest brand affinity for Stool (seat) (35.59×), Mikaela Shiffrin (10.04×), and Arts and music (1.74×) over the country average.

04

Where do Olive Garden fans live in Germany?

Olive Garden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~20K), Bayern (reach ~20K), and Baden-Württemberg (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Olive Garden fans also like?

Beyond Olive Garden itself, the audience over-indexes on Mikaela Shiffrin (10.04×), Arts and music (1.74×), Pandora (1.83×), and Ryan Gosling (6.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Olive Garden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Olive Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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