A data profile of the people who buy, follow and care about Oliver Pocher in Germany — modelled from more than twelve digital signal sources. Oliver Pocher has an estimated audience of 1,272,744 people in Germany.
The average Oliver Pocher fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Helene Fischer, Let's Dance (German TV series), Deichmann, with strongest over-indexing on Helene Fischer (1.99× the country average).
Demographically, the Oliver Pocher audience skews more male with an average age of 34.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Oliver Pocher fan in Germany is more male, around 34.4 years old, with strong DIY Mentality tendencies and a notable affinity for Helene Fischer.
The key figures that characterise the Oliver Pocher profile in Germany.
44.5% are female, 55.5% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 34.4 |
| Estimated audience size | 1,272,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Oliver Pocher audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.2% |
| Austria | 6.5% |
| Switzerland | 3.3% |
Where the Oliver Pocher audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 1.20× | |
| 02 | Mecklenburg-Vorpommern | ~30K | 1.15× | |
| 03 | Niedersachsen | ~100K | 1.13× | |
| 04 | Brandenburg | ~40K | 1.07× | |
| 05 | Schleswig-Holstein | ~50K | 1.05× | |
| 06 | Sachsen | ~60K | 1.03× | |
| 07 | Sachsen-Anhalt | ~30K | 1.01× | |
| 08 | Rheinland-Pfalz | ~60K | 1.00× | |
| 09 | Baden-Württemberg | ~200K | 0.99× | |
| 10 | Hamburg | ~30K | 0.96× | |
| 11 | Saarland | ~10K | 0.94× | |
| 12 | Bremen | ~10K | 0.91× | |
| 13 | Bayern | ~200K | 0.90× | |
| 14 | Berlin | ~50K | 0.90× | |
| 15 | Hessen | ~80K | 0.89× | |
| 16 | Thüringen | ~30K | 0.89× |
The strongest cross-interests of the Oliver Pocher audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Let's Dance (German TV series) | Movies & TV | 2.51× | ||
| 02 | Thermomix | Home & Garden | 2.31× | ||
| 03 | Ernsting's family | Shopping | 2.30× | ||
| 04 | Gute Zeiten, schlechte Zeiten | Movies & TV | 2.09× | ||
| 05 | PromiFlash | Internet & Social Media | 2.02× | ||
| 06 | Helene Fischer | Music & Radio | 1.99× | ||
| 07 | Bonprix | Shopping | 1.92× | ||
| 08 | BAUR | Shopping | 1.88× | ||
| 09 | Schlager music | Music & Radio | 1.84× | ||
| 10 | HolidayCheck | Travel & Leisure | 1.78× | ||
| 11 | Deichmann | Shopping | 1.76× | ||
| 12 | Bayerischer Rundfunk | Movies & TV | 1.73× | ||
| 13 | BUNTE.de | Internet & Social Media | 1.73× | ||
| 14 | Storm of Love | Movies & TV | 1.68× | ||
| 15 | Street One | Fashion & Accessoires | 1.65× | ||
| 16 | Sat.1 | Movies & TV | 1.64× | ||
| 17 | Westdeutscher Rundfunk | Movies & TV | 1.64× | ||
| 18 | RTL Television | Movies & TV | 1.59× | ||
| 19 | QVC | Movies & TV | 1.58× | ||
| 20 | GMX Mail | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.09× | |
| Quality Awareness | PREMIUM | 1.08× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Career Orientation | POWER | 0.77× | |
| Urban Lifestyle | OPEN | 0.80× |
Oliver Pocher has an estimated audience of 1,272,744 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
44.5% of Oliver Pocher fans are female, 55.5% are male, with an average age of 34.4 years.
Oliver Pocher fans show strongest brand affinity for Helene Fischer (1.99×), Let's Dance (German TV series) (2.51×), and Deichmann (1.76×) over the country average.
Oliver Pocher fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Oliver Pocher itself, the audience over-indexes on Let's Dance (German TV series) (2.51×), Deichmann (1.76×), Gute Zeiten, schlechte Zeiten (2.09×), and Ernsting's family (2.3×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Oliver Pocher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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