Ostseewelle HIT-RADIO Mecklenburg-Vorpommern Audience in Germany

Ostseewelle HIT-RADIO Mecklenburg-Vorpommern has an estimated audience of 293,326 people in Germany. 55.2% are female, 44.8% are male, average age 37.2. Top regions: Mecklenburg-Vorpommern, Brandenburg, Berlin. Top brand affinities: F.C. Hansa Rostock, Andy Borg, Obi (store), 3. Liga, Hardware store.

The average Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fan in Germany is 37.2 years old, more female, and lives primarily in Mecklenburg-Vorpommern. The audience is concentrated in Mecklenburg-Vorpommern, Brandenburg, Berlin. Top brand affinities include F.C. Hansa Rostock, Andy Borg, Obi (store), with strongest over-indexing on F.C. Hansa Rostock (9.13× the country average). Demographically, the Ostseewelle HIT-RADIO Mecklenburg-Vorpommern audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fans

Demographic split for Ostseewelle HIT-RADIO Mecklenburg-Vorpommern audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age37.2
Estimated audience size293,326

Audience persona

The typical Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for F.C. Hansa Rostock.

Top regions in Germany

Top regions ranked by reach for Ostseewelle HIT-RADIO Mecklenburg-Vorpommern in Germany
RegionReachAffinity
Mecklenburg-Vorpommern114,46912.88×
Brandenburg13,0090.9×
Berlin12,1210.58×
Sachsen5,8580.26×
Nordrhein-Westfalen5,1870.05×
Niedersachsen4,4310.1×
Schleswig-Holstein4,1800.25×
Sachsen-Anhalt3,1930.26×
Hamburg3,0680.29×
Bayern2,7740.04×
Thüringen2,5410.21×
Baden-Württemberg1,9940.03×
Hessen1,8910.05×
Rheinland-Pfalz6480.03×
Bremen2320.06×
Saarland890.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ostseewelle HIT-RADIO Mecklenburg-Vorpommern audience
BrandAffinityCategory
F.C. Hansa Rostock9.13×Sports
Andy Borg8.17×Music & Radio
Obi (store)2.8×Shopping
3. LigaSports
Hardware store3.81×Home & Garden
Borussia Dortmund1.67×Sports
2. Bundesliga2.79×Sports
Gute Zeiten, schlechte Zeiten3.23×Movies & TV
Roland Kaiser3.31×Music & Radio
Sunshine Live9.13×Music & Radio
Wetter.com2.23×Home & Garden
Matthias Reim5.19×Music & Radio
FC Bayern Munich1.64×Sports
Helene Fischer2.45×Music & Radio
Thomas Gottschalk2.91×Movies & TV
Eintracht Frankfurt2.06×Sports
Florian Silbereisen2.85×Music & Radio
Schlager music2.38×Music & Radio
Ernsting's family2.86×Shopping
Deichmann1.96×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ostseewelle HIT-RADIO Mecklenburg-Vorpommern audience
TraitClusterScore
DIY MentalityTHRILL1.83
Family OrientationCONSERVATISM1.17
Pet OwnershipJOY1.15
LGBTQ+ IdentityOPEN1.14
PatriotismCONSERVATISM1.12
Healthy LifestyleBALANCE0.98

Worldwide distribution

Worldwide audience distribution share by country for Ostseewelle HIT-RADIO Mecklenburg-Vorpommern
CountryShare
Germany99.8%
Poland0.0%
Denmark0.0%

See Ostseewelle HIT-RADIO Mecklenburg-Vorpommern audiences in other countries

More Music & Radio audiences in Germany

Frequently asked questions

How many fans does Ostseewelle HIT-RADIO Mecklenburg-Vorpommern have in Germany?

Ostseewelle HIT-RADIO Mecklenburg-Vorpommern has an estimated audience of 293,326 people in Germany, concentrated in Mecklenburg-Vorpommern and Brandenburg.

What is the gender split and age of Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fans?

55.2% of Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fans are female, 44.8% are male, with an average age of 37.2 years.

Which brands do Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fans like most?

Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fans show strongest brand affinity for F.C. Hansa Rostock (9.13×), Andy Borg (8.17×), and Obi (store) (2.8×) over the country average.

Where do Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fans live in Germany?

Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fans in Germany are most concentrated in Mecklenburg-Vorpommern (reach 114,469), Brandenburg (reach 13,009), and Berlin (reach 12,121). These three regions account for the largest share of the active audience.

What other brands do Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fans also like?

Beyond Ostseewelle HIT-RADIO Mecklenburg-Vorpommern itself, the audience over-indexes on Andy Borg (8.17×), Obi (store) (2.8×), 3. Liga (5×), and Hardware store (3.81×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ostseewelle HIT-RADIO Mecklenburg-Vorpommern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.