A data profile of the people who buy, follow and care about Ostseewelle HIT-RADIO Mecklenburg-Vorpommern in Germany — modelled from more than twelve digital signal sources. Ostseewelle HIT-RADIO Mecklenburg-Vorpommern has an estimated audience of 474,252 people in Germany.
The average Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fan in Germany is 37.2 years old, more female, and lives primarily in Mecklenburg-Vorpommern.
The audience is concentrated in Mecklenburg-Vorpommern, Brandenburg, Berlin.
Top brand affinities include Andy Borg, F.C. Hansa Rostock, Hardware store, with strongest over-indexing on Andy Borg (9.13× the country average).
Demographically, the Ostseewelle HIT-RADIO Mecklenburg-Vorpommern audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Andy Borg.
The key figures that characterise the Ostseewelle HIT-RADIO Mecklenburg-Vorpommern profile in Germany.
55.2% are female, 44.8% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 37.2 |
| Estimated audience size | 474,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 25% | |
| 30-39 | 28% | |
| 40-49 | 21% | |
| 50+ | 10% |
of the worldwide Ostseewelle HIT-RADIO Mecklenburg-Vorpommern audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 99.9% |
| Poland | 0.0% |
| Denmark | 0.0% |
Where the Ostseewelle HIT-RADIO Mecklenburg-Vorpommern audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~100K | 13.00× | |
| 02 | Brandenburg | ~10K | 0.90× | |
| 03 | Berlin | ~10K | 0.52× | |
| 04 | Saarland | ~2K | 0.39× | |
| 05 | Hamburg | ~3K | 0.28× | |
| 06 | Sachsen | ~6K | 0.26× | |
| 07 | Schleswig-Holstein | ~4K | 0.26× | |
| 08 | Sachsen-Anhalt | ~3K | 0.26× | |
| 09 | Bremen | ~1K | 0.25× | |
| 10 | Thüringen | ~3K | 0.23× | |
| 11 | Rheinland-Pfalz | ~3K | 0.12× | |
| 12 | Niedersachsen | ~5K | 0.10× | |
| 13 | Hessen | ~3K | 0.07× | |
| 14 | Nordrhein-Westfalen | ~6K | 0.06× | |
| 15 | Bayern | ~4K | 0.06× | |
| 16 | Baden-Württemberg | ~4K | 0.06× |
The strongest cross-interests of the Ostseewelle HIT-RADIO Mecklenburg-Vorpommern audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andy Borg | Music & Radio | 9.13× | ||
| 02 | Sunshine Live | Music & Radio | 9.13× | ||
| 03 | DeWalt | Home & Garden | 6.99× | ||
| 04 | Matthias Reim | Music & Radio | 6.28× | ||
| 05 | F.C. Hansa Rostock | Sports | 6.04× | ||
| 06 | Hape Kerkeling | Movies & TV | 6.02× | ||
| 07 | Michael Patrick Kelly | Music & Radio | 5.14× | ||
| 08 | Hardware store | Home & Garden | 4.59× | ||
| 09 | 3. Liga | Sports | 4.19× | ||
| 10 | Frauen-Bundesliga | Sports | 4.13× | ||
| 11 | Roland Kaiser | Music & Radio | 3.30× | ||
| 12 | Florian Silbereisen | Music & Radio | 3.10× | ||
| 13 | QVC | Movies & TV | 3.03× | ||
| 14 | Gute Zeiten, schlechte Zeiten | Movies & TV | 2.96× | ||
| 15 | Ornamental plant | Home & Garden | 2.87× | ||
| 16 | Obi (store) | Shopping | 2.82× | ||
| 17 | Helene Fischer | Music & Radio | 2.79× | ||
| 18 | Schlager music | Music & Radio | 2.55× | ||
| 19 | Deichmann | Shopping | 2.36× | ||
| 20 | Müller (company) | Food & Beverages | 2.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.06× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.66× | |
| Design Affinity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.73× |
Ostseewelle HIT-RADIO Mecklenburg-Vorpommern has an estimated audience of 474,252 people in Germany, concentrated in Mecklenburg-Vorpommern and Brandenburg.
55.2% of Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fans are female, 44.8% are male, with an average age of 37.2 years.
Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fans show strongest brand affinity for Andy Borg (9.13×), F.C. Hansa Rostock (6.04×), and Hardware store (4.59×) over the country average.
Ostseewelle HIT-RADIO Mecklenburg-Vorpommern fans in Germany are most concentrated in Mecklenburg-Vorpommern (reach ~100K), Brandenburg (reach ~10K), and Berlin (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Ostseewelle HIT-RADIO Mecklenburg-Vorpommern itself, the audience over-indexes on F.C. Hansa Rostock (6.04×), Hardware store (4.59×), Obi (store) (2.82×), and Hape Kerkeling (6.02×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ostseewelle HIT-RADIO Mecklenburg-Vorpommern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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