Pavia Audience in Germany
Pavia has an estimated audience of 580,809 people in Germany. 60.0% are female, 40.0% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Hawesko, Goes, Chalkidiki, Christmas Gift.
The average Pavia fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Hawesko, Goes, with strongest over-indexing on Progressive rock (4.01× the country average). Demographically, the Pavia audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Pavia fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 42.8 |
| Estimated audience size | 580,809 |
Audience persona
The typical Pavia fan in Germany is more female, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,339 | 1.12× |
| Bayern | 123,563 | 1.32× |
| Baden-Württemberg | 111,048 | 1.4× |
| Hessen | 55,764 | 1.26× |
| Niedersachsen | 51,859 | 0.92× |
| Rheinland-Pfalz | 32,864 | 1.13× |
| Berlin | 29,537 | 1.14× |
| Sachsen | 24,161 | 0.85× |
| Schleswig-Holstein | 17,766 | 0.85× |
| Hamburg | 14,320 | 1.09× |
| Brandenburg | 13,905 | 0.77× |
| Thüringen | 12,554 | 0.85× |
| Sachsen-Anhalt | 10,470 | 0.7× |
| Mecklenburg-Vorpommern | 8,649 | 0.78× |
| Saarland | 7,022 | 0.98× |
| Bremen | 4,162 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.01× | Music & Radio |
| Hawesko | 6.36× | Food & Beverages |
| Goes | 1.55× | Travel & Leisure |
| Chalkidiki | 6.36× | Travel & Leisure |
| Christmas Gift | 1.76× | Kids & Family |
| Business English | 2.81× | Business & Career |
| Natural rubber | 1.91× | Cars & Mobility |
| Cuba Gooding Jr. | 4.48× | Movies & TV |
| Necktie | 3.5× | Fashion & Accessoires |
| Loincloth | 1.79× | Fashion & Accessoires |
| Roaming | 2.47× | Technology & Electronics |
| Picnic | 2.16× | Kids & Family |
| Home Delivery | 1.63× | Food & Beverages |
| Oliver Kahn | 2.1× | Sports |
| Coworking | 2.27× | Business & Career |
| Opposition (politics) | 3.34× | Politics & Society |
| Scratching post | 3.15× | Pets & Animals |
| Alaska | 1.86× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.48× | Music & Radio |
| Carrie (novel) | 2.91× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.11 |
| Quality Awareness | PREMIUM | 1.77 |
| Early Adopter Mentality | POWER | 1.71 |
| Design Affinity | PREMIUM | 1.56 |
| Career Orientation | POWER | 1.41 |
| Urban Lifestyle | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 63.1% |
| Germany | 23.3% |
| Philippines | 2.6% |
See Pavia audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Pavia have in Germany?
Pavia has an estimated audience of 580,809 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pavia fans?
60.0% of Pavia fans are female, 40.0% are male, with an average age of 42.8 years.
Which brands do Pavia fans like most?
Pavia fans show strongest brand affinity for Progressive rock (4.01×), Hawesko (6.36×), and Goes (1.55×) over the country average.
Where do Pavia fans live in Germany?
Pavia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,339), Bayern (reach 123,563), and Baden-Württemberg (reach 111,048). These three regions account for the largest share of the active audience.
What other brands do Pavia fans also like?
Beyond Pavia itself, the audience over-indexes on Hawesko (6.36×), Goes (1.55×), Chalkidiki (6.36×), and Christmas Gift (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pavia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.