Phoenix Audience in Germany
Phoenix has an estimated audience of 842,922 people in Germany. 52.2% are female, 47.8% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Israel, Scratching post, The Fader, Esra Erol.
The average Phoenix fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Israel, Scratching post, with strongest over-indexing on Stradivarius (1.67× the country average). Demographically, the Phoenix audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: Department store
Demographics of Phoenix fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.3 |
| Estimated audience size | 842,922 |
Audience persona
The typical Phoenix fan in Germany is balanced, around 41.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 216,518 | 1.17× |
| Bayern | 137,428 | 1.01× |
| Baden-Württemberg | 125,429 | 1.09× |
| Niedersachsen | 85,934 | 1.05× |
| Hessen | 83,299 | 1.29× |
| Berlin | 51,532 | 1.36× |
| Rheinland-Pfalz | 43,162 | 1.02× |
| Sachsen | 36,335 | 0.88× |
| Schleswig-Holstein | 33,073 | 1.09× |
| Hamburg | 22,880 | 1.2× |
| Brandenburg | 20,221 | 0.77× |
| Thüringen | 15,590 | 0.72× |
| Sachsen-Anhalt | 14,417 | 0.66× |
| Mecklenburg-Vorpommern | 10,748 | 0.67× |
| Bremen | 9,042 | 1.25× |
| Saarland | 8,160 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.67× | Shopping |
| Israel | 1.62× | Travel & Leisure |
| Scratching post | 4.83× | Pets & Animals |
| The Fader | 3.91× | Music & Radio |
| Esra Erol | 2.66× | Movies & TV |
| Oral, Kazakhstan | 3.56× | Travel & Leisure |
| Preacher (comics) | 2.98× | Literature |
| Information sensitivity | 2.21× | Technology & Electronics |
| Volvo V60 | 1.97× | Cars & Mobility |
| Zagreb | 1.62× | Travel & Leisure |
| Coworking | 1.65× | Business & Career |
| Ho, Ghana | 1.71× | Travel & Leisure |
| Carrie (novel) | 2.15× | Literature |
| Hostelworld | 2.32× | Travel & Leisure |
| Cloppenburg | 1.64× | Travel & Leisure |
| Phil Campbell (musician) | 1.86× | Music & Radio |
| Hitchcock (film) | 2.04× | Movies & TV |
| Hobby Lobby | 2.26× | Home & Garden |
| Faun (band) | 1.5× | Music & Radio |
| Huck (magazine) | 3.19× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.72 |
| Sports Activity | POWER | 1.24 |
| Patriotism | CONSERVATISM | 1.24 |
| Tradition | CONSERVATISM | 1.21 |
| Pet Ownership | JOY | 1.18 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.4% |
| United States | 3.8% |
| United Kingdom | 0.5% |
See Phoenix audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Phoenix have in Germany?
Phoenix has an estimated audience of 842,922 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Phoenix fans?
52.2% of Phoenix fans are female, 47.8% are male, with an average age of 41.3 years.
Which brands do Phoenix fans like most?
Phoenix fans show strongest brand affinity for Stradivarius (1.67×), Israel (1.62×), and Scratching post (4.83×) over the country average.
Where do Phoenix fans live in Germany?
Phoenix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 216,518), Bayern (reach 137,428), and Baden-Württemberg (reach 125,429). These three regions account for the largest share of the active audience.
What other brands do Phoenix fans also like?
Beyond Phoenix itself, the audience over-indexes on Israel (1.62×), Scratching post (4.83×), The Fader (3.91×), and Esra Erol (2.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Phoenix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.