Rascasse Audience Intelligence

Phoenix Audience in Germany

A data profile of the people who buy, follow and care about Phoenix in Germany — modelled from more than twelve digital signal sources. Phoenix has an estimated audience of 844,876 people in Germany.

#65among TV Channel in Germany#965in Movies & TV

The average Phoenix fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Taraji P. Henson, Tagesschau, True Detective, with strongest over-indexing on Taraji P. Henson (276.45× the country average).

Demographically, the Phoenix audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Phoenix fan in Germany is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Taraji P. Henson.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phoenix profile in Germany.

Audience size
845K
in Germany
Gender
50.6%♀
49.4% male
Age
41.4
average years
Country rank
#7525
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Phoenix

50.6% are female, 49.4% are male, average age 41.4.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Phoenix audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age41.4
Estimated audience size844,876
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Phoenix audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

69.6%

of the worldwide Phoenix audience comes from Germany.

Worldwide audience distribution share by country for Phoenix
CountryShare
Germany69.6%
United States3.7%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phoenix audience in Germany is strongest.

Fig. 05

Top regions by affinity

Phoenix fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.30×
02Bremen~9K1.29×
03Hessen~80K1.27×
04Hamburg~20K1.17×
05Nordrhein-Westfalen~200K1.16×
06Baden-Württemberg~100K1.11×
07Schleswig-Holstein~30K1.11×
08Niedersachsen~90K1.03×
09Rheinland-Pfalz~40K1.00×
10Bayern~100K0.99×
11Sachsen~40K0.87×
12Saarland~9K0.83×
13Brandenburg~20K0.78×
14Thüringen~20K0.73×
15Mecklenburg-Vorpommern~10K0.69×
16Sachsen-Anhalt~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Phoenix, Germany
0.68×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phoenix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phoenix audience
#·InterestCategoryAffinity×
01Taraji P. HensonMovies & TV276.45×
02Beverly Hills, 90210Movies & TV8.53×
03Kristen BellMovies & TV6.61×
04True DetectiveMovies & TV4.10×
05Political scienceBusiness & Career3.15×
06FocusNews3.08×
07Brad PittMovies & TV2.85×
08FundraisingBusiness & Career2.83×
09TagesschauMovies & TV2.55×
10TelegramInternet & Social Media2.42×
11Roland KaiserMusic & Radio2.38×
12Documentary moviesMovies & TV2.07×
13Der TagesspiegelNews2.06×
14HugendubelShopping2.01×
15NatureHome & Garden1.94×
16PodcastMusic & Radio1.90×
17FamilyKids & Family1.75×
18VacationsTravel & Leisure1.74×
19TransfermarktSports1.69×
20ZDFMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phoenix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phoenix audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.50×
SpiritualityBALANCE1.44×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phoenix audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Price SensitivityPREMIUM0.85×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phoenix have in Germany?

Phoenix has an estimated audience of 844,876 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Phoenix fans?

50.6% of Phoenix fans are female, 49.4% are male, with an average age of 41.4 years.

03

Which brands do Phoenix fans like most?

Phoenix fans show strongest brand affinity for Taraji P. Henson (276.45×), Tagesschau (2.55×), and True Detective (4.1×) over the country average.

04

Where do Phoenix fans live in Germany?

Phoenix fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Phoenix fans also like?

Beyond Phoenix itself, the audience over-indexes on Tagesschau (2.55×), True Detective (4.1×), Nature (1.94×), and Focus (3.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Phoenix audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Phoenix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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