Pluto TV Audience in Germany
Pluto TV has an estimated audience of 523,409 people in Germany. 39.3% are female, 60.7% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Loincloth, Haberler, Stradivarius, Progressive rock.
The average Pluto TV fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Loincloth, Haberler, with strongest over-indexing on Unique Gifts (1.82× the country average). Demographically, the Pluto TV audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Pluto TV fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 38.9 |
| Estimated audience size | 523,409 |
Audience persona
The typical Pluto TV fan in Germany is more male, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,184 | 1.11× |
| Bayern | 68,172 | 0.81× |
| Baden-Württemberg | 62,050 | 0.87× |
| Niedersachsen | 57,391 | 1.13× |
| Hessen | 36,990 | 0.93× |
| Sachsen | 27,726 | 1.08× |
| Rheinland-Pfalz | 26,497 | 1.01× |
| Berlin | 24,212 | 1.03× |
| Schleswig-Holstein | 19,869 | 1.06× |
| Brandenburg | 17,655 | 1.09× |
| Sachsen-Anhalt | 16,886 | 1.25× |
| Thüringen | 15,432 | 1.16× |
| Hamburg | 9,782 | 0.83× |
| Saarland | 7,280 | 1.13× |
| Mecklenburg-Vorpommern | 5,935 | 0.59× |
| Bremen | 4,156 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.82× | Shopping |
| Loincloth | 3.6× | Fashion & Accessoires |
| Haberler | 1.51× | News |
| Stradivarius | 1.81× | Shopping |
| Progressive rock | 1.7× | Music & Radio |
| Moroccan riad | 6.29× | Politics & Society |
| Birthday Gifts | 1.73× | Kids & Family |
| Israel | 1.99× | Travel & Leisure |
| KLIX (AM) | 2.4× | Music & Radio |
| Mustard seed | 8.16× | Food & Beverages |
| Theocracy | 8.02× | Music & Radio |
| Home Delivery | 2.13× | Food & Beverages |
| Grimma | 5.92× | Travel & Leisure |
| Preacher (comics) | 4.83× | Literature |
| Zagreb | 2.77× | Travel & Leisure |
| Snow White (Fables) | 1.56× | Literature |
| Hauptschule | 4.7× | Kids & Family |
| Keeper (password manager) | 2.62× | Technology & Electronics |
| Gran Torino | 2.95× | Movies & TV |
| Kodi (software) | 1.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Need for Security | CONSERVATISM | 1.13 |
| Early Adopter Mentality | POWER | 1.11 |
| Patriotism | CONSERVATISM | 1.04 |
| Sports Activity | POWER | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 8.3% |
| Germany | 6.2% |
See Pluto TV audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Pluto TV have in Germany?
Pluto TV has an estimated audience of 523,409 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pluto TV fans?
39.3% of Pluto TV fans are female, 60.7% are male, with an average age of 38.9 years.
Which brands do Pluto TV fans like most?
Pluto TV fans show strongest brand affinity for Unique Gifts (1.82×), Loincloth (3.6×), and Haberler (1.51×) over the country average.
Where do Pluto TV fans live in Germany?
Pluto TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,184), Bayern (reach 68,172), and Baden-Württemberg (reach 62,050). These three regions account for the largest share of the active audience.
What other brands do Pluto TV fans also like?
Beyond Pluto TV itself, the audience over-indexes on Loincloth (3.6×), Haberler (1.51×), Stradivarius (1.81×), and Progressive rock (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pluto TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.