Rascasse Audience Intelligence

Pluto TV Audience in Germany

A data profile of the people who buy, follow and care about Pluto TV in Germany — modelled from more than twelve digital signal sources. Pluto TV has an estimated audience of 539,492 people in Germany.

#24among TV / music streaming in Germany#94among TV Channel in Germany#1675in Movies & TV

The average Pluto TV fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Smart TV, Tagesschau, Vincent D'Onofrio, with strongest over-indexing on Smart TV (8.07× the country average).

Demographically, the Pluto TV audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pluto TV fan in Germany is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Smart TV.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pluto TV profile in Germany.

Audience size
539K
in Germany
Gender
40.3%♀
59.7% male
Age
39.6
average years
Country rank
#11030
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pluto TV

40.3% are female, 59.7% are male, average age 39.6.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Pluto TV audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age39.6
Estimated audience size539,492
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Pluto TV audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3924%
40-4924%
50+17%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Pluto TV audience comes from Germany.

Worldwide audience distribution share by country for Pluto TV
CountryShare
United States35.0%
Brazil7.8%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pluto TV audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pluto TV fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.32×
02Thüringen~20K1.22×
03Saarland~8K1.11×
04Sachsen~30K1.10×
05Brandenburg~20K1.09×
06Niedersachsen~60K1.08×
07Mecklenburg-Vorpommern~10K1.05×
08Nordrhein-Westfalen~100K1.04×
09Schleswig-Holstein~20K1.04×
10Rheinland-Pfalz~30K0.99×
11Berlin~20K0.92×
12Bremen~4K0.92×
13Hessen~40K0.90×
14Baden-Württemberg~60K0.83×
15Bayern~70K0.81×
16Hamburg~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Pluto TV, Germany
0.77×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pluto TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pluto TV audience
#·InterestCategoryAffinity×
01Vincent D'OnofrioMovies & TV12.58×
02Leonard NimoyMovies & TV11.32×
03Sally FieldMovies & TV11.01×
04Kenneth BranaghMovies & TV9.80×
05Smart TVTechnology & Electronics8.07×
06Ron PerlmanMovies & TV8.03×
07Oblivion (2013 film)Movies & TV6.17×
08Nicholas HoultMovies & TV5.96×
09Google PlayTechnology & Electronics5.09×
10Instant GamingGames4.06×
11Python (programming language)Technology & Electronics3.82×
12Google DriveTechnology & Electronics3.13×
13TransfermarktSports2.42×
14Google MapsInternet & Social Media2.19×
15FocusNews2.13×
16TagesschauMovies & TV2.11×
17NatureHome & Garden1.92×
18VacationsTravel & Leisure1.88×
19Netto Marken-DiscountShopping1.55×
20FamilyKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pluto TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pluto TV audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.45×
PatriotismCONSERVATISM1.41×
IndulgenceJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pluto TV audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Sports ActivityPOWER0.70×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pluto TV have in Germany?

Pluto TV has an estimated audience of 539,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pluto TV fans?

40.3% of Pluto TV fans are female, 59.7% are male, with an average age of 39.6 years.

03

Which brands do Pluto TV fans like most?

Pluto TV fans show strongest brand affinity for Smart TV (8.07×), Tagesschau (2.11×), and Vincent D'Onofrio (12.58×) over the country average.

04

Where do Pluto TV fans live in Germany?

Pluto TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Pluto TV fans also like?

Beyond Pluto TV itself, the audience over-indexes on Tagesschau (2.11×), Vincent D'Onofrio (12.58×), Google Maps (2.19×), and Oblivion (2013 film) (6.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See Pluto TV audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pluto TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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