Radio 7 Audience in Germany
Radio 7 has an estimated audience of 359,764 people in Germany. 60.8% are female, 39.2% are male, average age 37.8. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, El Corte Inglés, Tipico, FC Bayern Munich, VfB Stuttgart.
The average Radio 7 fan in Germany is 37.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, El Corte Inglés, Tipico, with strongest over-indexing on Borussia Dortmund (2.19× the country average). Demographically, the Radio 7 audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio 7 fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 37.8 |
| Estimated audience size | 359,764 |
Audience persona
The typical Radio 7 fan in Germany is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 269,824 | 12.34× |
| Bayern | 88,312 | 1.53× |
| Nordrhein-Westfalen | 14,773 | 0.19× |
| Hessen | 8,737 | 0.32× |
| Niedersachsen | 4,450 | 0.13× |
| Rheinland-Pfalz | 4,211 | 0.23× |
| Berlin | 2,910 | 0.18× |
| Sachsen | 2,341 | 0.13× |
| Brandenburg | 1,367 | 0.12× |
| Schleswig-Holstein | 1,349 | 0.1× |
| Hamburg | 1,251 | 0.15× |
| Thüringen | 989 | 0.11× |
| Sachsen-Anhalt | 903 | 0.1× |
| Saarland | 780 | 0.18× |
| Mecklenburg-Vorpommern | 674 | 0.1× |
| Bremen | 275 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.19× | Sports |
| El Corte Inglés | 12.63× | Shopping |
| Tipico | 3.68× | Games |
| FC Bayern Munich | 2.08× | Sports |
| VfB Stuttgart | 2.71× | Sports |
| Le Figaro | 12.63× | News |
| José Carreras | 11.78× | Music & Radio |
| 2. Bundesliga | 2.35× | Sports |
| Eintracht Frankfurt | 2.07× | Sports |
| Maria Callas | 7.67× | Music & Radio |
| MØ | 9.51× | Music & Radio |
| Satire | 3.39× | Literature |
| Allgäu | 4.23× | Travel & Leisure |
| Lang Lang (pianist) | 10.02× | Music & Radio |
| MakeMyTrip | 12.63× | Travel & Leisure |
| RTL Television | 2.29× | Movies & TV |
| Sportschau | 1.85× | Sports |
| FIS Alpine Ski World Cup | 5.08× | Sports |
| SV Werder Bremen | 1.67× | Sports |
| German television comedy | 3.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.34 |
| Tradition | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.12 |
| Sports Activity | POWER | 1.11 |
| Travelling | THRILL | 1.09 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.4% |
| Poland | 25.3% |
| Spain | 6.4% |
See Radio 7 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio 7 have in Germany?
Radio 7 has an estimated audience of 359,764 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Radio 7 fans?
60.8% of Radio 7 fans are female, 39.2% are male, with an average age of 37.8 years.
Which brands do Radio 7 fans like most?
Radio 7 fans show strongest brand affinity for Borussia Dortmund (2.19×), El Corte Inglés (12.63×), and Tipico (3.68×) over the country average.
Where do Radio 7 fans live in Germany?
Radio 7 fans in Germany are most concentrated in Baden-Württemberg (reach 269,824), Bayern (reach 88,312), and Nordrhein-Westfalen (reach 14,773). These three regions account for the largest share of the active audience.
What other brands do Radio 7 fans also like?
Beyond Radio 7 itself, the audience over-indexes on El Corte Inglés (12.63×), Tipico (3.68×), FC Bayern Munich (2.08×), and VfB Stuttgart (2.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio 7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.