Radio 7 Audience in Germany
Radio 7 has an estimated audience of 359,764 people in Germany. 60.8% are female, 39.2% are male, average age 37.8. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Hawesko, Stamp collecting, Rossmann, Goes, Alaska.
The average Radio 7 fan in Germany is 37.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Hawesko, Stamp collecting, Rossmann, with strongest over-indexing on Hawesko (12.63× the country average). Demographically, the Radio 7 audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio 7 fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 37.8 |
| Estimated audience size | 359,764 |
Audience persona
The typical Radio 7 fan in Germany is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 269,824 | 12.34× |
| Bayern | 88,312 | 1.53× |
| Nordrhein-Westfalen | 14,773 | 0.19× |
| Hessen | 8,737 | 0.32× |
| Niedersachsen | 4,450 | 0.13× |
| Rheinland-Pfalz | 4,211 | 0.23× |
| Berlin | 2,910 | 0.18× |
| Sachsen | 2,341 | 0.13× |
| Brandenburg | 1,367 | 0.12× |
| Schleswig-Holstein | 1,349 | 0.1× |
| Hamburg | 1,251 | 0.15× |
| Thüringen | 989 | 0.11× |
| Sachsen-Anhalt | 903 | 0.1× |
| Saarland | 780 | 0.18× |
| Mecklenburg-Vorpommern | 674 | 0.1× |
| Bremen | 275 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 12.63× | Food & Beverages |
| Stamp collecting | 12.63× | Home & Garden |
| Rossmann | 1.77× | Shopping |
| Goes | 2.01× | Travel & Leisure |
| Alaska | 5.82× | Travel & Leisure |
| Google Analytics | 3.36× | Internet & Social Media |
| Golden Gate | 6.18× | Games |
| Sailor | 5.01× | Travel & Leisure |
| Jura Mountains | 5.76× | Travel & Leisure |
| Clogging | 11.78× | Music & Radio |
| Oliver Kahn | 3.27× | Sports |
| Noodle (Gorillaz) | 2.65× | Music & Radio |
| Tuscany | 3.88× | Travel & Leisure |
| Chalkidiki | 3.22× | Travel & Leisure |
| Halsey, Oregon | 8.92× | Travel & Leisure |
| Minnesota | 4.49× | Travel & Leisure |
| Building insulation | 2.94× | Home & Garden |
| Graham Greene (actor) | 2.68× | |
| Buddy – The Buddy Holly Story | 3.22× | Music & Radio |
| Natural rubber | 1.5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.34 |
| Tradition | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.12 |
| Sports Activity | POWER | 1.11 |
| Travelling | THRILL | 1.09 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.4% |
| Poland | 25.3% |
| Spain | 6.4% |
See Radio 7 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio 7 have in Germany?
Radio 7 has an estimated audience of 359,764 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Radio 7 fans?
60.8% of Radio 7 fans are female, 39.2% are male, with an average age of 37.8 years.
Which brands do Radio 7 fans like most?
Radio 7 fans show strongest brand affinity for Hawesko (12.63×), Stamp collecting (12.63×), and Rossmann (1.77×) over the country average.
Where do Radio 7 fans live in Germany?
Radio 7 fans in Germany are most concentrated in Baden-Württemberg (reach 269,824), Bayern (reach 88,312), and Nordrhein-Westfalen (reach 14,773). These three regions account for the largest share of the active audience.
What other brands do Radio 7 fans also like?
Beyond Radio 7 itself, the audience over-indexes on Stamp collecting (12.63×), Rossmann (1.77×), Goes (2.01×), and Alaska (5.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio 7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.