Rascasse Audience Intelligence

Radio Hamburg Audience in Germany

A data profile of the people who buy, follow and care about Radio Hamburg in Germany — modelled from more than twelve digital signal sources. Radio Hamburg has an estimated audience of 296,837 people in Germany.

#86among Radio Station in Germany#2215in Music & Radio

The average Radio Hamburg fan in Germany is 36.2 years old, more female, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen.

Top brand affinities include Hamburger SV, Holstein Kiel, VfL Osnabrück, with strongest over-indexing on Hamburger SV (7.98× the country average).

Demographically, the Radio Hamburg audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radio Hamburg fan in Germany is more female, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Hamburger SV.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio Hamburg profile in Germany.

Audience size
297K
in Germany
Gender
57.9%♀
42.1% male
Age
36.2
average years
Country rank
#17476
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio Hamburg fans

57.9% are female, 42.1% are male, average age 36.2.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Radio Hamburg audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age36.2
Estimated audience size296,837
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Radio Hamburg audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3921%
40-4922%
50+10%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Radio Hamburg audience comes from Germany.

Worldwide audience distribution share by country for Radio Hamburg
CountryShare
Germany91.8%
Denmark1.5%
Switzerland0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio Hamburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radio Hamburg fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K8.61×
02Schleswig-Holstein~50K4.55×
03Niedersachsen~30K1.18×
04Mecklenburg-Vorpommern~3K0.45×
05Saarland~2K0.44×
06Bremen<1K0.39×
07Thüringen~2K0.26×
08Sachsen-Anhalt~2K0.25×
09Brandenburg~2K0.19×
10Hessen~4K0.18×
11Rheinland-Pfalz~2K0.17×
12Berlin~2K0.17×
13Sachsen~2K0.15×
14Nordrhein-Westfalen~7K0.12×
15Baden-Württemberg~4K0.10×
16Bayern~4K0.09×
Fig. 06

Affinity by region

Affinity by region — Radio Hamburg, Germany
0.09×1.00×8.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio Hamburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio Hamburg audience
#·InterestCategoryAffinity×
01Hamburger SVSports7.98×
02VfL OsnabrückSports7.90×
03Holstein KielSports6.70×
04Gianna NanniniMusic & Radio5.92×
051. FC HeidenheimSports5.20×
06Scooby-DooMovies & TV4.97×
07Eintracht BraunschweigSports4.67×
08VfL BochumSports3.90×
09Ina MüllerMovies & TV3.68×
10Margot RobbieMovies & TV3.58×
11Sarah ConnorMusic & Radio2.67×
12RB LeipzigSports2.62×
13TransfermarktSports2.39×
14NatureHome & Garden2.30×
15Borussia MönchengladbachSports2.17×
16VfB StuttgartSports2.16×
17SV Werder BremenSports1.90×
18FamilyKids & Family1.84×
19TagesschauMovies & TV1.66×
20Borussia DortmundSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio Hamburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio Hamburg audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.34×
Quality AwarenessPREMIUM1.32×
Risk AppetiteTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio Hamburg audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
SustainabilityBALANCE0.81×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio Hamburg have in Germany?

Radio Hamburg has an estimated audience of 296,837 people in Germany, concentrated in Hamburg and Schleswig-Holstein.

02

What is the gender split and age of Radio Hamburg fans?

57.9% of Radio Hamburg fans are female, 42.1% are male, with an average age of 36.2 years.

03

Which brands do Radio Hamburg fans like most?

Radio Hamburg fans show strongest brand affinity for Hamburger SV (7.98×), Holstein Kiel (6.7×), and VfL Osnabrück (7.9×) over the country average.

04

Where do Radio Hamburg fans live in Germany?

Radio Hamburg fans in Germany are most concentrated in Hamburg (reach ~60K), Schleswig-Holstein (reach ~50K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Radio Hamburg fans also like?

Beyond Radio Hamburg itself, the audience over-indexes on Holstein Kiel (6.7×), VfL Osnabrück (7.9×), Nature (2.3×), and Scooby-Doo (4.97×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio Hamburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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