Radio Hamburg Audience in Germany
Radio Hamburg has an estimated audience of 294,896 people in Germany. 57.9% are female, 42.1% are male, average age 36.2. Top regions: Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities: Rossmann, Home Office, Zagreb, Mackenzie Foy, Progressive rock.
The average Radio Hamburg fan in Germany is 36.2 years old, more female, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities include Rossmann, Home Office, Zagreb, with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Radio Hamburg audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio Hamburg fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 36.2 |
| Estimated audience size | 294,896 |
Audience persona
The typical Radio Hamburg fan in Germany is more female, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 57,633 | 8.65× |
| Schleswig-Holstein | 48,079 | 4.54× |
| Niedersachsen | 34,391 | 1.2× |
| Nordrhein-Westfalen | 7,144 | 0.11× |
| Hessen | 3,833 | 0.17× |
| Bayern | 3,365 | 0.07× |
| Baden-Württemberg | 2,402 | 0.06× |
| Mecklenburg-Vorpommern | 2,305 | 0.41× |
| Berlin | 1,519 | 0.12× |
| Sachsen | 1,033 | 0.07× |
| Brandenburg | 985 | 0.11× |
| Rheinland-Pfalz | 808 | 0.05× |
| Bremen | 758 | 0.3× |
| Thüringen | 419 | 0.06× |
| Sachsen-Anhalt | 394 | 0.05× |
| Saarland | 116 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| Home Office | 2.16× | Business & Career |
| Zagreb | 5.35× | Travel & Leisure |
| Mackenzie Foy | 7.03× | Fashion & Accessoires |
| Progressive rock | 1.86× | Music & Radio |
| Knokke-Heist | 7.29× | Travel & Leisure |
| Stradivarius | 1.71× | Shopping |
| Keeper (password manager) | 4.09× | Technology & Electronics |
| Israel | 1.85× | Travel & Leisure |
| KLIX (AM) | 2.36× | Music & Radio |
| Time (magazine) | 1.62× | News |
| Grimma | 6.52× | Travel & Leisure |
| Moroccan riad | 4.33× | Politics & Society |
| Matala, Crete | 6.47× | Travel & Leisure |
| Clogging | 7.98× | Music & Radio |
| Rosie the Riveter | 7.51× | Business & Career |
| Home Delivery | 1.67× | Food & Beverages |
| Emperor Entertainment Group | 2.22× | Business & Career |
| Google Analytics | 1.51× | Internet & Social Media |
| Oliver Kahn | 2.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.24 |
| Family Orientation | CONSERVATISM | 1.19 |
| Quality Awareness | PREMIUM | 1.19 |
| Pet Ownership | JOY | 1.16 |
| Indulgence | JOY | 1.1 |
| LGBTQ+ Identity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.0% |
| Denmark | 1.4% |
| Switzerland | 0.9% |
See Radio Hamburg audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio Hamburg have in Germany?
Radio Hamburg has an estimated audience of 294,896 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of Radio Hamburg fans?
57.9% of Radio Hamburg fans are female, 42.1% are male, with an average age of 36.2 years.
Which brands do Radio Hamburg fans like most?
Radio Hamburg fans show strongest brand affinity for Rossmann (1.67×), Home Office (2.16×), and Zagreb (5.35×) over the country average.
Where do Radio Hamburg fans live in Germany?
Radio Hamburg fans in Germany are most concentrated in Hamburg (reach 57,633), Schleswig-Holstein (reach 48,079), and Niedersachsen (reach 34,391). These three regions account for the largest share of the active audience.
What other brands do Radio Hamburg fans also like?
Beyond Radio Hamburg itself, the audience over-indexes on Home Office (2.16×), Zagreb (5.35×), Mackenzie Foy (7.03×), and Progressive rock (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio Hamburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.