Rezo Audience in Germany
Rezo has an estimated audience of 587,887 people in Germany. 49.8% are female, 50.2% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Dog breed, Mido (footballer), Klis, KLIX (AM).
The average Rezo fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Dog breed, Mido (footballer), with strongest over-indexing on Loincloth (6.06× the country average). Demographically, the Rezo audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Rezo fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 41.8 |
| Estimated audience size | 587,887 |
Audience persona
The typical Rezo fan in Germany is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,823 | 1.19× |
| Bayern | 87,440 | 0.92× |
| Baden-Württemberg | 75,263 | 0.93× |
| Niedersachsen | 62,006 | 1.08× |
| Hessen | 39,200 | 0.87× |
| Sachsen | 32,225 | 1.11× |
| Berlin | 26,859 | 1.02× |
| Rheinland-Pfalz | 26,631 | 0.9× |
| Schleswig-Holstein | 25,996 | 1.23× |
| Brandenburg | 17,717 | 0.97× |
| Sachsen-Anhalt | 14,017 | 0.92× |
| Thüringen | 13,724 | 0.91× |
| Hamburg | 13,395 | 1× |
| Mecklenburg-Vorpommern | 12,978 | 1.15× |
| Saarland | 6,097 | 0.84× |
| Bremen | 4,871 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 6.06× | Fashion & Accessoires |
| Dog breed | 1.63× | Pets & Animals |
| Mido (footballer) | 10.86× | Sports |
| Klis | 39.37× | Travel & Leisure |
| KLIX (AM) | 3.49× | Music & Radio |
| Israel | 2.51× | Travel & Leisure |
| Progressive rock | 1.88× | Music & Radio |
| Stradivarius | 1.7× | Shopping |
| Personalised Gifts | 1.95× | Home & Garden |
| Scratching post | 5.66× | Pets & Animals |
| Hückelhoven | 6.76× | Travel & Leisure |
| Snow White (Fables) | 1.68× | Literature |
| Jalebi | 9.38× | Food & Beverages |
| Home Delivery | 1.84× | Food & Beverages |
| Preacher (comics) | 4.38× | Literature |
| Kazuo Ishiguro | 7.76× | Literature |
| myDealZ | 1.62× | Shopping |
| Harvey Mudd College | 9.54× | Business & Career |
| South Asian cuisine | 3.69× | Food & Beverages |
| Headhunters (film) | 2.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Urban Lifestyle | OPEN | 1.21 |
| Early Adopter Mentality | POWER | 1.14 |
| Healthy Lifestyle | BALANCE | 1.11 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Pet Ownership | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.4% |
| Brazil | 15.2% |
| Mexico | 7.9% |
See Rezo audiences in other countries
More Social media influencer audiences in Germany
- Shirin David (2,113,959)
- Andrew Tate (1,872,933)
- Drachenlord (1,682,625)
- Victoria Swarovski (1,670,277)
- Julia Beautx (1,416,005)
Frequently asked questions
How many fans does Rezo have in Germany?
Rezo has an estimated audience of 587,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rezo fans?
49.8% of Rezo fans are female, 50.2% are male, with an average age of 41.8 years.
Which brands do Rezo fans like most?
Rezo fans show strongest brand affinity for Loincloth (6.06×), Dog breed (1.63×), and Mido (footballer) (10.86×) over the country average.
Where do Rezo fans live in Germany?
Rezo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,823), Bayern (reach 87,440), and Baden-Württemberg (reach 75,263). These three regions account for the largest share of the active audience.
What other brands do Rezo fans also like?
Beyond Rezo itself, the audience over-indexes on Dog breed (1.63×), Mido (footballer) (10.86×), Klis (39.37×), and KLIX (AM) (3.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rezo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.