A data profile of the people who buy, follow and care about Rhythm in Germany — modelled from more than twelve digital signal sources. Rhythm has an estimated audience of 676,888 people in Germany.
The average Rhythm fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nina Chuba, Nelly, Playlist, with strongest over-indexing on Nina Chuba (17.95× the country average).
Demographically, the Rhythm audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rhythm fan in Germany is more male, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Nina Chuba.
The key figures that characterise the Rhythm profile in Germany.
37.5% are female, 62.5% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 35.6 |
| Estimated audience size | 676,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Rhythm audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.2% |
| Brazil | 10.5% |
| Mexico | 8.5% |
Where the Rhythm audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.21× | |
| 02 | Hamburg | ~20K | 1.20× | |
| 03 | Hessen | ~60K | 1.14× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.10× | |
| 05 | Niedersachsen | ~70K | 1.07× | |
| 06 | Schleswig-Holstein | ~30K | 1.06× | |
| 07 | Bremen | ~6K | 1.05× | |
| 08 | Bayern | ~100K | 1.03× | |
| 09 | Baden-Württemberg | ~90K | 1.00× | |
| 10 | Rheinland-Pfalz | ~30K | 0.98× | |
| 11 | Sachsen-Anhalt | ~20K | 0.95× | |
| 12 | Thüringen | ~20K | 0.95× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.95× | |
| 14 | Brandenburg | ~20K | 0.93× | |
| 15 | Sachsen | ~30K | 0.83× | |
| 16 | Saarland | ~6K | 0.76× |
The strongest cross-interests of the Rhythm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nelly | Music & Radio | 20.00× | ||
| 02 | American Music Award | Music & Radio | 20.00× | ||
| 03 | Aaliyah | Music & Radio | 20.00× | ||
| 04 | T.I. | Music & Radio | 20.00× | ||
| 05 | Jeff Beck | Music & Radio | 20.00× | ||
| 06 | Steinberg | Music & Radio | 20.00× | ||
| 07 | Monuments | Music & Radio | 20.00× | ||
| 08 | Roland Corporation | Music & Radio | 19.80× | ||
| 09 | Korg | Music & Radio | 18.91× | ||
| 10 | Nina Chuba | Music & Radio | 17.95× | ||
| 11 | Playlist | Music & Radio | 13.17× | ||
| 12 | James Hetfield | Music & Radio | 11.16× | ||
| 13 | Italo disco | Music & Radio | 9.12× | ||
| 14 | Synthesizer | Music & Radio | 8.05× | ||
| 15 | Country rap | Music & Radio | 8.03× | ||
| 16 | Hertz | Cars & Mobility | 7.73× | ||
| 17 | Ikkimel | Music & Radio | 7.26× | ||
| 18 | Ayliva | Music & Radio | 5.45× | ||
| 19 | Nature | Home & Garden | 2.29× | ||
| 20 | Tagesschau | Movies & TV | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.63× | |
| Early Adopter Mentality | POWER | 1.47× | |
| Tradition | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Sports Activity | POWER | 0.69× | |
| DIY Mentality | THRILL | 0.73× |
Rhythm has an estimated audience of 676,888 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
37.5% of Rhythm fans are female, 62.5% are male, with an average age of 35.6 years.
Rhythm fans show strongest brand affinity for Nina Chuba (17.95×), Nelly (20×), and Playlist (13.17×) over the country average.
Rhythm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Rhythm itself, the audience over-indexes on Nelly (20×), Playlist (13.17×), American Music Award (20×), and Country rap (8.03×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Rhythm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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