Rhythm Audience in Germany
Rhythm has an estimated audience of 676,888 people in Germany. 37.5% are female, 62.5% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Mechanic, Progressive rock, Nipsey Hussle.
The average Rhythm fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Mechanic, with strongest over-indexing on Israel (14.62× the country average). Demographically, the Rhythm audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Rhythm fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 35.6 |
| Estimated audience size | 676,888 |
Audience persona
The typical Rhythm fan in Germany is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 171,263 | 1.16× |
| Bayern | 118,666 | 1.09× |
| Baden-Württemberg | 95,778 | 1.04× |
| Niedersachsen | 73,515 | 1.12× |
| Hessen | 61,880 | 1.2× |
| Berlin | 38,748 | 1.28× |
| Rheinland-Pfalz | 33,672 | 0.99× |
| Schleswig-Holstein | 26,198 | 1.08× |
| Sachsen | 20,481 | 0.62× |
| Brandenburg | 19,358 | 0.92× |
| Hamburg | 19,058 | 1.25× |
| Sachsen-Anhalt | 16,198 | 0.92× |
| Thüringen | 15,855 | 0.92× |
| Mecklenburg-Vorpommern | 11,684 | 0.9× |
| Bremen | 6,022 | 1.04× |
| Saarland | 4,484 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 14.62× | Travel & Leisure |
| KLIX (AM) | 14.17× | Music & Radio |
| Mechanic | 4.41× | Cars & Mobility |
| Progressive rock | 2.94× | Music & Radio |
| Nipsey Hussle | 20× | Music & Radio |
| Guayabera | 32.98× | Fashion & Accessoires |
| Unique Gifts | 1.95× | Shopping |
| Motorhome stopover | 7.85× | Travel & Leisure |
| 3D printing | 2.89× | Technology & Electronics |
| Harlow | 20× | Travel & Leisure |
| Snow White (Fables) | 2.73× | Literature |
| Haberler | 1.57× | News |
| Este, Veneto | 2.78× | Travel & Leisure |
| Birthday Gifts | 1.88× | Kids & Family |
| Jacamo | 19.31× | Fashion & Accessoires |
| myDealZ | 2.96× | Shopping |
| Medieval fantasy | 11.29× | Literature |
| Stradivarius | 1.65× | Shopping |
| Turner & Hooch | 20× | Movies & TV |
| Corona (band) | 2.38× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.56 |
| Spirituality | BALANCE | 1.39 |
| Tradition | CONSERVATISM | 1.3 |
| Extroversion | THRILL | 1.24 |
| Urban Lifestyle | OPEN | 1.2 |
| Indulgence | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Brazil | 10.5% |
| Mexico | 8.5% |
See Rhythm audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rhythm have in Germany?
Rhythm has an estimated audience of 676,888 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rhythm fans?
37.5% of Rhythm fans are female, 62.5% are male, with an average age of 35.6 years.
Which brands do Rhythm fans like most?
Rhythm fans show strongest brand affinity for Israel (14.62×), KLIX (AM) (14.17×), and Mechanic (4.41×) over the country average.
Where do Rhythm fans live in Germany?
Rhythm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 171,263), Bayern (reach 118,666), and Baden-Württemberg (reach 95,778). These three regions account for the largest share of the active audience.
What other brands do Rhythm fans also like?
Beyond Rhythm itself, the audience over-indexes on KLIX (AM) (14.17×), Mechanic (4.41×), Progressive rock (2.94×), and Nipsey Hussle (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhythm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.