Rhythm Audience in United States

Rhythm has an estimated audience of 5,799,035 people in United States. 42.7% are female, 57.3% are male, average age 34.8. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Houston Astros, Livemusic, Los Angeles Dodgers, Spotify.

The average Rhythm fan in United States is 34.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Houston Astros, Livemusic, with strongest over-indexing on Google Maps (4.31× the country average). Demographically, the Rhythm audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Rhythm fans

Demographic split for Rhythm audience in United States
MetricValue
Female42.7%
Male57.3%
Average age34.8
Estimated audience size5,799,035

Audience persona

The typical Rhythm fan in United States is more male, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Rhythm in United States
RegionReachAffinity
Texas979,6801.97×
California810,1661.27×
Florida415,7891.06×
New York337,8041.04×
Georgia193,2031.08×
Illinois186,2170.96×
Pennsylvania185,8650.95×
North Carolina178,2531.02×
Ohio165,5160.93×
Michigan145,9450.96×
New Jersey143,9360.98×
Virginia143,5931.02×
Washington138,8131.19×
Tennessee136,8321.18×
Arizona129,4061.09×
Massachusetts110,2550.97×
Maryland105,7411.06×
Indiana96,5710.91×
Colorado96,5191.06×
Alabama93,8411.16×
Missouri85,6160.92×
South Carolina81,3640.93×
Wisconsin78,2010.9×
Oregon76,8051.16×
Minnesota74,5930.9×
Louisiana70,5690.94×
Kentucky67,0550.92×
Oklahoma60,7470.94×
Nevada54,9160.98×
Connecticut50,9010.88×
Utah48,3800.93×
Mississippi47,6841×
Arkansas44,8800.94×
Kansas43,3730.95×
Iowa43,1830.9×
Hawaii40,7361.63×
Nebraska28,8670.99×
Idaho26,8920.92×
New Mexico25,0220.86×
West Virginia22,8030.84×
New Hampshire22,1090.97×
Maine19,6620.95×
Washington, District of Columbia18,0581.04×
Montana15,2230.95×
Rhode Island14,7910.8×
Alaska13,3891.08×
Delaware12,6530.79×
North Dakota9,6300.81×
South Dakota9,5110.71×
Vermont9,1770.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rhythm audience
BrandAffinityCategory
Google Maps4.31×Internet & Social Media
Houston Astros7.19×Sports
Livemusic3.86×Music & Radio
Los Angeles Dodgers4.72×Sports
Spotify2.02×Internet & Social Media
FC Bayern Munich3.52×Sports
Supreme4.36×Fashion & Accessoires
JD Sports6.33×Shopping
Streetwear2.56×Fashion & Accessoires
Nike2.43×Fashion & Accessoires
Atlanta Hawks4.33×Sports
Club América4.77×Sports
Los Angeles Lakers2.32×Sports
Las Vegas2.09×Travel & Leisure
Singer-songwriter1.76×Music & Radio
Musical theatre2.14×Movies & TV
Comedy club3.88×Movies & TV
Brazil national football team7.77×Sports
Boston Celtics2.73×Sports
Jumanji7.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rhythm audience
TraitClusterScore
Risk AppetiteTHRILL1.63
Early Adopter MentalityPOWER1.63
Luxury OrientationPREMIUM1.44
LGBTQ+ IdentityOPEN1.4
Urban LifestyleOPEN1.26
SpiritualityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Rhythm
CountryShare
United States18.2%
Brazil10.5%
Mexico8.5%

See Rhythm audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Rhythm have in United States?

Rhythm has an estimated audience of 5,799,035 people in United States, concentrated in Texas and California.

What is the gender split and age of Rhythm fans?

42.7% of Rhythm fans are female, 57.3% are male, with an average age of 34.8 years.

Which brands do Rhythm fans like most?

Rhythm fans show strongest brand affinity for Google Maps (4.31×), Houston Astros (7.19×), and Livemusic (3.86×) over the country average.

Where do Rhythm fans live in United States?

Rhythm fans in United States are most concentrated in Texas (reach 979,680), California (reach 810,166), and Florida (reach 415,789). These three regions account for the largest share of the active audience.

What other brands do Rhythm fans also like?

Beyond Rhythm itself, the audience over-indexes on Houston Astros (7.19×), Livemusic (3.86×), Los Angeles Dodgers (4.72×), and Spotify (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhythm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.