Room Audience in Germany
Room has an estimated audience of 1,479,720 people in Germany. 59.3% are female, 40.7% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Cachorro, Corfu (regional unit), Home Delivery, Google Home.
The average Room fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Cachorro, Corfu (regional unit), with strongest over-indexing on Škoda Kodiaq (2.12× the country average). Demographically, the Room audience skews more female with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Room fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 42.5 |
| Estimated audience size | 1,479,720 |
Audience persona
The typical Room fan in Germany is more female, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 307,887 | 0.95× |
| Bayern | 236,430 | 0.99× |
| Baden-Württemberg | 226,602 | 1.12× |
| Niedersachsen | 130,445 | 0.91× |
| Hessen | 129,279 | 1.15× |
| Berlin | 100,805 | 1.52× |
| Rheinland-Pfalz | 81,911 | 1.1× |
| Sachsen | 65,366 | 0.9× |
| Brandenburg | 57,418 | 1.25× |
| Schleswig-Holstein | 46,705 | 0.88× |
| Thüringen | 33,416 | 0.89× |
| Sachsen-Anhalt | 32,325 | 0.84× |
| Hamburg | 30,104 | 0.9× |
| Mecklenburg-Vorpommern | 24,518 | 0.87× |
| Saarland | 15,367 | 0.85× |
| Bremen | 12,791 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.12× | Cars & Mobility |
| Cachorro | 2.83× | Pets & Animals |
| Corfu (regional unit) | 2.3× | Travel & Leisure |
| Home Delivery | 1.86× | Food & Beverages |
| Google Home | 3.75× | Technology & Electronics |
| Figure painting (hobby) | 2.59× | Arts & Culture |
| Bank account | 1.85× | Business & Career |
| Preacher (comics) | 3.96× | Literature |
| Volvo V60 | 2.51× | Cars & Mobility |
| Coworking | 2.1× | Business & Career |
| Esra Erol | 2.73× | Movies & TV |
| Keeper (password manager) | 2.09× | Technology & Electronics |
| Ipekyol | 1.86× | Shopping |
| Headhunters (film) | 2.15× | Movies & TV |
| Theocracy | 4.57× | Music & Radio |
| San Gil | 1.83× | Travel & Leisure |
| Hatten | 2.29× | Travel & Leisure |
| Glashütte | 1.77× | Travel & Leisure |
| La Crosse, Wisconsin | 2.28× | Travel & Leisure |
| Sinister (band) | 4.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.23 |
| Design Affinity | PREMIUM | 2.09 |
| Sustainability | BALANCE | 1.55 |
| Sports Activity | POWER | 1.39 |
| Creativity | OPEN | 1.38 |
| Luxury Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 8.6% |
| Brazil | 6.3% |
See Room audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Room have in Germany?
Room has an estimated audience of 1,479,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Room fans?
59.3% of Room fans are female, 40.7% are male, with an average age of 42.5 years.
Which brands do Room fans like most?
Room fans show strongest brand affinity for Škoda Kodiaq (2.12×), Cachorro (2.83×), and Corfu (regional unit) (2.3×) over the country average.
Where do Room fans live in Germany?
Room fans in Germany are most concentrated in Nordrhein-Westfalen (reach 307,887), Bayern (reach 236,430), and Baden-Württemberg (reach 226,602). These three regions account for the largest share of the active audience.
What other brands do Room fans also like?
Beyond Room itself, the audience over-indexes on Cachorro (2.83×), Corfu (regional unit) (2.3×), Home Delivery (1.86×), and Google Home (3.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.