Room Audience in United States

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Room has an estimated audience of 7,736,865 people in United States. 63.5% are female, 36.5% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Bank account, Kendra Scott, Jesse Plemons.

The average Room fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Bank account, with strongest over-indexing on Israel (3.05× the country average). Demographically, the Room audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Room fans

Demographic split for Room audience in United States
MetricValue
Female63.5%
Male36.5%
Average age44.7
Estimated audience size7,736,865

Audience persona

The typical Room fan in United States is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Room in United States
RegionReachAffinity
California1,004,0341.18×
Texas863,6771.3×
Florida603,5761.15×
New York432,4581×
Georgia273,3941.15×
Illinois269,6551.05×
North Carolina263,5101.13×
Pennsylvania258,3780.99×
Ohio230,5950.97×
Michigan227,7991.13×
New Jersey207,0791.05×
Virginia192,2241.02×
Arizona170,8551.08×
Washington165,6191.07×
Tennessee160,2201.03×
Massachusetts151,1440.99×
Indiana141,2911×
South Carolina140,6141.21×
Alabama125,3571.16×
Maryland123,4050.93×
Missouri122,5020.98×
Colorado117,9400.97×
Louisiana116,8901.17×
Wisconsin108,1500.93×
Oklahoma99,0051.15×
Minnesota98,5520.89×
Kentucky95,2710.98×
Nevada93,4641.25×
Oregon89,4971.01×
Connecticut75,3370.97×
Arkansas73,0571.15×
Mississippi68,9791.08×
Utah68,9541×
Kansas59,9360.98×
Iowa56,2650.88×
New Mexico39,6751.02×
West Virginia38,5431.07×
Nebraska37,4850.97×
Idaho37,4200.96×
Hawaii28,4100.85×
New Hampshire24,4950.8×
Maine22,6730.82×
Rhode Island21,8700.89×
Montana18,5180.86×
Delaware18,1600.85×
Washington, District of Columbia18,0910.78×
South Dakota17,4300.97×
North Dakota13,8360.87×
Alaska13,4560.81×
Vermont10,3520.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Room audience
BrandAffinityCategory
Israel3.05×Travel & Leisure
Jeep Wagoneer4.69×Cars & Mobility
Bank account1.53×Business & Career
Kendra Scott1.71×Fashion & Accessoires
Jesse Plemons1.72×Movies & TV
Nebraska Cornhuskers football1.64×Sports
Cam Ward1.72×Sports
Wikia1.51×Internet & Social Media
Urban horticulture1.51×Home & Garden
Kodiak, Alaska3.15×Travel & Leisure
Home staging1.97×Home & Garden
Kento Yamazaki4.07×Movies & TV
Jeep Grand Cherokee (WJ)2.14×Cars & Mobility
Iron Man (film)1.59×Movies & TV
JamBase3.78×Music & Radio
Hayward, California3.54×Travel & Leisure
Charlamagne Tha God3.08×Movies & TV
Strategic human resource planning2.95×Business & Career
Takers2.88×Movies & TV
Huddle (software)3.2×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Room audience
TraitClusterScore
Design AffinityPREMIUM1.63
DIY MentalityTHRILL1.59
Family OrientationCONSERVATISM1.55
IndulgenceJOY1.29
CreativityOPEN1.27
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Room
CountryShare
United States15.9%
Japan8.6%
Brazil6.3%

See Room audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Room have in United States?

Room has an estimated audience of 7,736,865 people in United States, concentrated in California and Texas.

What is the gender split and age of Room fans?

63.5% of Room fans are female, 36.5% are male, with an average age of 44.7 years.

Which brands do Room fans like most?

Room fans show strongest brand affinity for Israel (3.05×), Jeep Wagoneer (4.69×), and Bank account (1.53×) over the country average.

Where do Room fans live in United States?

Room fans in United States are most concentrated in California (reach 1,004,034), Texas (reach 863,677), and Florida (reach 603,576). These three regions account for the largest share of the active audience.

What other brands do Room fans also like?

Beyond Room itself, the audience over-indexes on Jeep Wagoneer (4.69×), Bank account (1.53×), Kendra Scott (1.71×), and Jesse Plemons (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.