A data profile of the people who buy, follow and care about Rudaw in Germany — modelled from more than twelve digital signal sources. Rudaw has an estimated audience of 541,946 people in Germany.
The average Rudaw fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Armenia, Western Asia, AutoScout24, with strongest over-indexing on Armenia (12.74× the country average).
Demographically, the Rudaw audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rudaw fan in Germany is balanced, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Armenia.
The key figures that characterise the Rudaw profile in Germany.
51.5% are female, 48.5% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.1 |
| Estimated audience size | 541,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Rudaw audience comes from Germany.
| Country | Share |
|---|---|
| Iraq | 14.2% |
| Germany | 5.0% |
| Italy | 1.8% |
Where the Rudaw audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.88× | |
| 02 | Schleswig-Holstein | ~40K | 1.80× | |
| 03 | Baden-Württemberg | ~100K | 1.46× | |
| 04 | Hamburg | ~20K | 1.40× | |
| 05 | Hessen | ~50K | 1.27× | |
| 06 | Bayern | ~100K | 1.24× | |
| 07 | Niedersachsen | ~60K | 1.06× | |
| 08 | Bremen | ~5K | 1.00× | |
| 09 | Berlin | ~20K | 0.92× | |
| 10 | Mecklenburg-Vorpommern | ~9K | 0.91× | |
| 11 | Sachsen-Anhalt | ~10K | 0.89× | |
| 12 | Rheinland-Pfalz | ~20K | 0.73× | |
| 13 | Saarland | ~5K | 0.72× | |
| 14 | Sachsen | ~10K | 0.40× | |
| 15 | Brandenburg | ~6K | 0.38× | |
| 16 | Thüringen | ~5K | 0.38× |
The strongest cross-interests of the Rudaw audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kirkuk | Travel & Leisure | 20.01× | ||
| 02 | Basra Governorate | Travel & Leisure | 18.12× | ||
| 03 | Dohuk | Travel & Leisure | 17.60× | ||
| 04 | Stay-at-home parent | Kids & Family | 13.71× | ||
| 05 | Armenia | Travel & Leisure | 12.74× | ||
| 06 | Erbil | Travel & Leisure | 12.53× | ||
| 07 | stay at home mom | Kids & Family | 7.51× | ||
| 08 | Creative Ideas | Home & Garden | 6.21× | ||
| 09 | Western Asia | Travel & Leisure | 5.89× | ||
| 10 | Iraq | Travel & Leisure | 5.54× | ||
| 11 | Syria | Travel & Leisure | 4.18× | ||
| 12 | AutoScout24 | Cars & Mobility | 2.56× | ||
| 13 | REWE | Shopping | 1.95× | ||
| 14 | Soccer | Sports | 1.77× | ||
| 15 | Automobiles | Cars & Mobility | 1.77× | ||
| 16 | YouTube | Movies & TV | 1.72× | ||
| 17 | Business | Business & Career | 1.63× | ||
| 18 | Online shopping | Shopping | 1.54× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Shopping | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| DIY Mentality | THRILL | 1.43× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.77× | |
| Tradition | CONSERVATISM | 0.82× |
Rudaw has an estimated audience of 541,946 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
51.5% of Rudaw fans are female, 48.5% are male, with an average age of 37.1 years.
Rudaw fans show strongest brand affinity for Armenia (12.74×), Western Asia (5.89×), and AutoScout24 (2.56×) over the country average.
Rudaw fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Rudaw itself, the audience over-indexes on Western Asia (5.89×), AutoScout24 (2.56×), Basra Governorate (18.12×), and Kirkuk (20.01×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Rudaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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