Armenia Audience in Germany
Armenia has an estimated audience of 990,308 people in Germany. 51.0% are female, 49.0% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Enzkreis, Mustard seed, CAC 40, Scots Guards, Unique Gifts.
The average Armenia fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Enzkreis, Mustard seed, CAC 40, with strongest over-indexing on Enzkreis (37.44× the country average). Demographically, the Armenia audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Armenia fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 38.0 |
| Estimated audience size | 990,308 |
Audience persona
The typical Armenia fan in Germany is balanced, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 246,876 | 1.14× |
| Bayern | 161,590 | 1.02× |
| Baden-Württemberg | 150,466 | 1.11× |
| Niedersachsen | 91,563 | 0.95× |
| Hessen | 84,873 | 1.12× |
| Berlin | 50,508 | 1.14× |
| Rheinland-Pfalz | 50,104 | 1.01× |
| Schleswig-Holstein | 42,959 | 1.21× |
| Sachsen | 40,965 | 0.84× |
| Hamburg | 28,858 | 1.29× |
| Brandenburg | 23,977 | 0.78× |
| Thüringen | 19,510 | 0.77× |
| Sachsen-Anhalt | 18,798 | 0.73× |
| Mecklenburg-Vorpommern | 17,514 | 0.93× |
| Bremen | 10,343 | 1.22× |
| Saarland | 8,876 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 37.44× | Travel & Leisure |
| Mustard seed | 20× | Food & Beverages |
| CAC 40 | 1.86× | Business & Career |
| Scots Guards | 61.86× | Politics & Society |
| Unique Gifts | 1.55× | Shopping |
| Christmas Gift | 1.74× | Kids & Family |
| Birthday Gifts | 1.54× | Kids & Family |
| Solo climbing | 3.45× | Sports |
| Kodi (software) | 2.5× | Technology & Electronics |
| Ireen Sheer | 2.42× | Music & Radio |
| Home Delivery | 2.33× | Food & Beverages |
| Icon (magazine) | 2.1× | Arts & Culture |
| JDSU | 2.53× | Business & Career |
| Corona (band) | 1.88× | Music & Radio |
| Therme Erding | 3.52× | Travel & Leisure |
| Este, Veneto | 1.79× | Travel & Leisure |
| Mülheim | 2.35× | Travel & Leisure |
| Video izle | 2.21× | |
| Jaguar F-Pace | 4.02× | Cars & Mobility |
| Gudrun Sjödén | 1.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.67 |
| Indulgence | JOY | 1.32 |
| Sports Activity | POWER | 1.23 |
| Quality Awareness | PREMIUM | 1.2 |
| Travelling | THRILL | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| Colombia | 5.1% |
| Mexico | 3.6% |
See Armenia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Armenia have in Germany?
Armenia has an estimated audience of 990,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Armenia fans?
51.0% of Armenia fans are female, 49.0% are male, with an average age of 38.0 years.
Which brands do Armenia fans like most?
Armenia fans show strongest brand affinity for Enzkreis (37.44×), Mustard seed (20×), and CAC 40 (1.86×) over the country average.
Where do Armenia fans live in Germany?
Armenia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 246,876), Bayern (reach 161,590), and Baden-Württemberg (reach 150,466). These three regions account for the largest share of the active audience.
What other brands do Armenia fans also like?
Beyond Armenia itself, the audience over-indexes on Mustard seed (20×), CAC 40 (1.86×), Scots Guards (61.86×), and Unique Gifts (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Armenia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.