Saint Martin Audience in Germany
Saint Martin has an estimated audience of 473,551 people in Germany. 58.9% are female, 41.1% are male, average age 47.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: WhatsApp, Der Tagesspiegel, Friedrich Merz, Swimming, Soccer.
The average Saint Martin fan in Germany is 47.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include WhatsApp, Der Tagesspiegel, Friedrich Merz, with strongest over-indexing on WhatsApp (7.54× the country average). Demographically, the Saint Martin audience skews more female with an average age of 47.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Saint Martin fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 47.0 |
| Estimated audience size | 473,551 |
Audience persona
The typical Saint Martin fan in Germany is more female, around 47.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for WhatsApp.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,795 | 1.2× |
| Bayern | 79,098 | 1.04× |
| Baden-Württemberg | 70,641 | 1.09× |
| Hessen | 47,362 | 1.31× |
| Niedersachsen | 42,687 | 0.93× |
| Rheinland-Pfalz | 26,244 | 1.11× |
| Berlin | 25,775 | 1.22× |
| Sachsen | 19,335 | 0.83× |
| Schleswig-Holstein | 15,031 | 0.88× |
| Brandenburg | 13,678 | 0.93× |
| Hamburg | 11,840 | 1.11× |
| Thüringen | 9,731 | 0.81× |
| Sachsen-Anhalt | 7,949 | 0.65× |
| Saarland | 6,920 | 1.19× |
| Mecklenburg-Vorpommern | 6,852 | 0.76× |
| Bremen | 3,866 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 7.54× | Internet & Social Media | |
| Der Tagesspiegel | 8.2× | News |
| Friedrich Merz | 6× | Politics & Society |
| Swimming | 4.56× | Sports |
| Soccer | 2.44× | Sports |
| Philipp Amthor | 8.35× | Politics & Society |
| Facebook Messenger | 22.88× | Internet & Social Media |
| Spotify | 2.57× | Internet & Social Media |
| Do it yourself (DIY) | 2.41× | Home & Garden |
| Bundesliga | 2.01× | Sports |
| YouTube | 1.97× | Movies & TV |
| Politics and social issues | 1.83× | Politics & Society |
| Transgenderism | 8.37× | Politics & Society |
| App store optimization | 40.38× | Technology & Electronics |
| Christian Social Union in Bavaria | 8.51× | Politics & Society |
| Software | 1.62× | Technology & Electronics |
| Manuel Hagel | 5.18× | Politics & Society |
| Manuel Hagel | 5.18× | Politics & Society |
| Jens Spahn | 4.63× | Politics & Society |
| Gala | 1.81× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.49 |
| Early Adopter Mentality | POWER | 1.89 |
| Sustainability | BALANCE | 1.75 |
| Career Orientation | POWER | 1.46 |
| Social Media Usage | JOY | 1.38 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| Germany | 16.9% |
| France | 12.5% |
See Saint Martin audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Saint Martin have in Germany?
Saint Martin has an estimated audience of 473,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Saint Martin fans?
58.9% of Saint Martin fans are female, 41.1% are male, with an average age of 47.0 years.
Which brands do Saint Martin fans like most?
Saint Martin fans show strongest brand affinity for WhatsApp (7.54×), Der Tagesspiegel (8.2×), and Friedrich Merz (6×) over the country average.
Where do Saint Martin fans live in Germany?
Saint Martin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,795), Bayern (reach 79,098), and Baden-Württemberg (reach 70,641). These three regions account for the largest share of the active audience.
What other brands do Saint Martin fans also like?
Beyond Saint Martin itself, the audience over-indexes on Der Tagesspiegel (8.2×), Friedrich Merz (6×), Swimming (4.56×), and Soccer (2.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saint Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.