Rascasse Audience Intelligence

Saint Martin Audience in Germany

A data profile of the people who buy, follow and care about Saint Martin in Germany — modelled from more than twelve digital signal sources. Saint Martin has an estimated audience of 473,551 people in Germany.

#124among Country in Germany#1050among POI in Germany#962in Travel & Leisure

The average Saint Martin fan in Germany is 47.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include WhatsApp, Der Tagesspiegel, Swimming, with strongest over-indexing on WhatsApp (7.54× the country average).

Demographically, the Saint Martin audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Social Media Usage, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Saint Martin fan in Germany is more female, around 47.0 years old, with strong Social Media Usage tendencies and a notable affinity for WhatsApp.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint Martin profile in Germany.

Audience size
474K
in Germany
Gender
58.9%♀
41.1% male
Age
47.0
average years
Country rank
#12284
POI in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint Martin fans

58.9% are female, 41.1% are male, average age 47.0.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Saint Martin audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age47.0
Estimated audience size473,551
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Saint Martin audience in Germany
Age bracketShare%
16-195%
20-2913%
30-3918%
40-4923%
50+40%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Saint Martin audience comes from Germany.

Worldwide audience distribution share by country for Saint Martin
CountryShare
United States30.6%
Germany16.8%
France12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint Martin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Saint Martin fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.26×
02Saarland~7K1.23×
03Berlin~20K1.17×
04Nordrhein-Westfalen~100K1.16×
05Baden-Württemberg~70K1.10×
06Rheinland-Pfalz~30K1.10×
07Hamburg~10K1.05×
08Bremen~4K1.01×
09Bayern~80K1.00×
10Brandenburg~10K0.93×
11Niedersachsen~40K0.92×
12Schleswig-Holstein~20K0.89×
13Thüringen~10K0.88×
14Sachsen~20K0.86×
15Mecklenburg-Vorpommern~7K0.83×
16Sachsen-Anhalt~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Saint Martin, Germany
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint Martin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint Martin audience
#·InterestCategoryAffinity×
01App store optimizationTechnology & Electronics40.38×
02Facebook MessengerInternet & Social Media22.88×
03TransgenderismPolitics & Society8.37×
04Philipp AmthorPolitics & Society8.35×
05Der TagesspiegelNews8.20×
06Daniel GüntherPolitics & Society8.19×
07WhatsAppInternet & Social Media7.54×
08Friedrich MerzPolitics & Society6.00×
09Manuel HagelPolitics & Society5.18×
10Jens SpahnPolitics & Society4.63×
11SwimmingSports4.56×
12RunningSports2.93×
13SpotifyInternet & Social Media2.57×
14SoccerSports2.44×
15Do it yourself (DIY)Home & Garden2.41×
16BundesligaSports2.01×
17YouTubeMovies & TV1.97×
18Politics and social issuesPolitics & Society1.83×
19Netto Marken-DiscountShopping1.68×
20SoftwareTechnology & Electronics1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint Martin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint Martin audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY3.98×
DIY MentalityTHRILL1.55×
Sports ActivityPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint Martin audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.80×
Urban LifestyleOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint Martin have in Germany?

Saint Martin has an estimated audience of 473,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Saint Martin fans?

58.9% of Saint Martin fans are female, 41.1% are male, with an average age of 47.0 years.

03

Which brands do Saint Martin fans like most?

Saint Martin fans show strongest brand affinity for WhatsApp (7.54×), Der Tagesspiegel (8.2×), and Swimming (4.56×) over the country average.

04

Where do Saint Martin fans live in Germany?

Saint Martin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Saint Martin fans also like?

Beyond Saint Martin itself, the audience over-indexes on Der Tagesspiegel (8.2×), Swimming (4.56×), Friedrich Merz (6×), and Soccer (2.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Saint Martin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Saint Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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