Rascasse Audience Intelligence

Schlager Radio Audience in Germany

A data profile of the people who buy, follow and care about Schlager Radio in Germany — modelled from more than twelve digital signal sources. Schlager Radio has an estimated audience of 407,668 people in Germany.

#63among Radio Station in Germany#1636in Music & Radio

The average Schlager Radio fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Brandenburg, Berlin.

Top brand affinities include Roland Kaiser, Florian Silbereisen, Schlager music, with strongest over-indexing on Roland Kaiser (4.19× the country average).

Demographically, the Schlager Radio audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Schlager Radio fan in Germany is more female, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schlager Radio profile in Germany.

Audience size
408K
in Germany
Gender
56.6%♀
43.4% male
Age
40.5
average years
Country rank
#13811
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schlager Radio fans

56.6% are female, 43.4% are male, average age 40.5.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Schlager Radio audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age40.5
Estimated audience size407,668
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Schlager Radio audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

83.6%

of the worldwide Schlager Radio audience comes from Germany.

Worldwide audience distribution share by country for Schlager Radio
CountryShare
Germany83.6%
Switzerland7.1%
Austria2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schlager Radio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Schlager Radio fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~50K4.09×
02Mecklenburg-Vorpommern~20K3.09×
03Berlin~30K1.42×
04Thüringen~10K1.35×
05Sachsen~20K0.96×
06Sachsen-Anhalt~8K0.77×
07Saarland~3K0.69×
08Nordrhein-Westfalen~50K0.59×
09Schleswig-Holstein~8K0.59×
10Bremen~2K0.58×
11Niedersachsen~20K0.49×
12Baden-Württemberg~20K0.45×
13Hamburg~4K0.43×
14Rheinland-Pfalz~8K0.41×
15Hessen~10K0.36×
16Bayern~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Schlager Radio, Germany
0.34×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schlager Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schlager Radio audience
#·InterestCategoryAffinity×
01Florian SilbereisenMusic & Radio4.44×
02Andy BorgMusic & Radio4.37×
03Roland KaiserMusic & Radio4.19×
04Udo JürgensMusic & Radio4.02×
05Semino RossiMusic & Radio3.95×
06Thomas AndersMusic & Radio3.84×
07Wolfgang PetryMusic & Radio3.79×
08Schlager musicMusic & Radio3.47×
09Andrea BergMusic & Radio3.04×
10Beatrice EgliMusic & Radio2.80×
11Alles was zähltMovies & TV2.69×
12Helene FischerMusic & Radio2.66×
13VolunteeringPolitics & Society2.26×
14TagesschauMovies & TV2.02×
15TransfermarktSports1.92×
16NatureHome & Garden1.91×
17VacationsTravel & Leisure1.74×
18FamilyKids & Family1.61×
19RadioTechnology & Electronics1.61×
20Netto Marken-DiscountShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schlager Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schlager Radio audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.29×
PatriotismCONSERVATISM1.27×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schlager Radio audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.81×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schlager Radio have in Germany?

Schlager Radio has an estimated audience of 407,668 people in Germany, concentrated in Nordrhein-Westfalen and Brandenburg.

02

What is the gender split and age of Schlager Radio fans?

56.6% of Schlager Radio fans are female, 43.4% are male, with an average age of 40.5 years.

03

Which brands do Schlager Radio fans like most?

Schlager Radio fans show strongest brand affinity for Roland Kaiser (4.19×), Florian Silbereisen (4.44×), and Schlager music (3.47×) over the country average.

04

Where do Schlager Radio fans live in Germany?

Schlager Radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Brandenburg (reach ~50K), and Berlin (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Schlager Radio fans also like?

Beyond Schlager Radio itself, the audience over-indexes on Florian Silbereisen (4.44×), Schlager music (3.47×), Tagesschau (2.02×), and Helene Fischer (2.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Schlager Radio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Schlager Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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