Schlager Radio Audience in Germany
Schlager Radio has an estimated audience of 396,185 people in Germany. 55.7% are female, 44.3% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Brandenburg, Berlin. Top brand affinities: Time (magazine), Rossmann, Home Office, Stradivarius, Snow White (Fables).
The average Schlager Radio fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Brandenburg, Berlin. Top brand affinities include Time (magazine), Rossmann, Home Office, with strongest over-indexing on Time (magazine) (4.46× the country average). Demographically, the Schlager Radio audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Schlager Radio fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 40.8 |
| Estimated audience size | 396,185 |
Audience persona
The typical Schlager Radio fan in Germany is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,636 | 0.62× |
| Brandenburg | 52,311 | 4.26× |
| Berlin | 28,735 | 1.62× |
| Baden-Württemberg | 25,733 | 0.48× |
| Bayern | 23,224 | 0.36× |
| Sachsen | 19,903 | 1.02× |
| Niedersachsen | 18,553 | 0.48× |
| Mecklenburg-Vorpommern | 15,914 | 2.1× |
| Thüringen | 12,712 | 1.26× |
| Hessen | 11,460 | 0.38× |
| Schleswig-Holstein | 8,420 | 0.59× |
| Sachsen-Anhalt | 8,074 | 0.79× |
| Rheinland-Pfalz | 7,643 | 0.39× |
| Hamburg | 3,977 | 0.44× |
| Saarland | 3,375 | 0.69× |
| Bremen | 1,732 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 4.46× | News |
| Rossmann | 1.54× | Shopping |
| Home Office | 1.71× | Business & Career |
| Stradivarius | 1.64× | Shopping |
| Snow White (Fables) | 1.68× | Literature |
| Home Delivery | 1.78× | Food & Beverages |
| Emperor Entertainment Group | 1.69× | Business & Career |
| Preacher (comics) | 3.02× | Literature |
| Competitive dance | 2.4× | Sports |
| Esra Erol | 2.37× | Movies & TV |
| Keeper (password manager) | 1.78× | Technology & Electronics |
| Volvo V60 | 1.82× | Cars & Mobility |
| Glashütte | 1.6× | Travel & Leisure |
| Throne of Glass | 2.02× | Literature |
| The Equalizer | 1.74× | Movies & TV |
| Carrie (novel) | 1.94× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Viator | 2.08× | Travel & Leisure |
| Huck (magazine) | 3.16× | Internet & Social Media |
| Homesteading | 2.02× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.09 |
| LGBTQ+ Identity | OPEN | 1.06 |
| Sports Activity | POWER | 1.05 |
| Healthy Lifestyle | BALANCE | 0.99 |
| DIY Mentality | THRILL | 0.98 |
| Family Orientation | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.9% |
| Switzerland | 7.2% |
| Austria | 2.2% |
See Schlager Radio audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Schlager Radio have in Germany?
Schlager Radio has an estimated audience of 396,185 people in Germany, concentrated in Nordrhein-Westfalen and Brandenburg.
What is the gender split and age of Schlager Radio fans?
55.7% of Schlager Radio fans are female, 44.3% are male, with an average age of 40.8 years.
Which brands do Schlager Radio fans like most?
Schlager Radio fans show strongest brand affinity for Time (magazine) (4.46×), Rossmann (1.54×), and Home Office (1.71×) over the country average.
Where do Schlager Radio fans live in Germany?
Schlager Radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,636), Brandenburg (reach 52,311), and Berlin (reach 28,735). These three regions account for the largest share of the active audience.
What other brands do Schlager Radio fans also like?
Beyond Schlager Radio itself, the audience over-indexes on Rossmann (1.54×), Home Office (1.71×), Stradivarius (1.64×), and Snow White (Fables) (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schlager Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.