Sky Audience in Germany
Sky has an estimated audience of 1,592,172 people in Germany. 54.2% are female, 45.8% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, WikiHow, Unique Gifts, Israel, Škoda Kodiaq.
The average Sky fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, WikiHow, Unique Gifts, with strongest over-indexing on Loincloth (20× the country average). Demographically, the Sky audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as DIY Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Sky fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 37.3 |
| Estimated audience size | 1,592,172 |
Audience persona
The typical Sky fan in Germany is balanced, around 37.3 years old, with strong DIY Mentality tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 382,141 | 1.1× |
| Bayern | 234,191 | 0.92× |
| Baden-Württemberg | 187,948 | 0.87× |
| Niedersachsen | 177,754 | 1.15× |
| Hessen | 118,223 | 0.97× |
| Rheinland-Pfalz | 92,023 | 1.15× |
| Sachsen | 77,346 | 0.99× |
| Schleswig-Holstein | 61,412 | 1.07× |
| Berlin | 54,330 | 0.76× |
| Sachsen-Anhalt | 53,573 | 1.3× |
| Brandenburg | 49,965 | 1.01× |
| Thüringen | 41,894 | 1.03× |
| Mecklenburg-Vorpommern | 32,354 | 1.06× |
| Hamburg | 29,732 | 0.83× |
| Saarland | 18,755 | 0.96× |
| Bremen | 11,248 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 20× | Fashion & Accessoires |
| WikiHow | 20× | Internet & Social Media |
| Unique Gifts | 1.53× | Shopping |
| Israel | 2.16× | Travel & Leisure |
| Škoda Kodiaq | 1.87× | Cars & Mobility |
| Icon (magazine) | 2.1× | Arts & Culture |
| Kaffe Fassett | 16.2× | Arts & Culture |
| Percha | 6.76× | Travel & Leisure |
| Henry: Portrait of a Serial Killer | 18.4× | Movies & TV |
| KLIX (AM) | 1.8× | Music & Radio |
| Home Delivery | 1.92× | Food & Beverages |
| Högl | 5.19× | Fashion & Accessoires |
| Headhunters (film) | 2.88× | Movies & TV |
| Vaani Kapoor | 16.04× | Movies & TV |
| Cachorro | 2.12× | Pets & Animals |
| Hogmanay | 8.28× | Travel & Leisure |
| Hückelhoven | 4.59× | Travel & Leisure |
| Isola 2000 | 11.41× | Travel & Leisure |
| Hypertext | 1.57× | Technology & Electronics |
| Porquerolles | 4.75× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.63 |
| Pet Ownership | JOY | 1.58 |
| Travelling | THRILL | 1.52 |
| Sustainability | BALANCE | 1.45 |
| Sports Activity | POWER | 1.41 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Italy | 11.0% |
| United Kingdom | 10.7% |
See Sky audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sky have in Germany?
Sky has an estimated audience of 1,592,172 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sky fans?
54.2% of Sky fans are female, 45.8% are male, with an average age of 37.3 years.
Which brands do Sky fans like most?
Sky fans show strongest brand affinity for Loincloth (20×), WikiHow (20×), and Unique Gifts (1.53×) over the country average.
Where do Sky fans live in Germany?
Sky fans in Germany are most concentrated in Nordrhein-Westfalen (reach 382,141), Bayern (reach 234,191), and Baden-Württemberg (reach 187,948). These three regions account for the largest share of the active audience.
What other brands do Sky fans also like?
Beyond Sky itself, the audience over-indexes on WikiHow (20×), Unique Gifts (1.53×), Israel (2.16×), and Škoda Kodiaq (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.