Sky Audience in United States

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Sky has an estimated audience of 8,994,400 people in United States. 59.0% are female, 41.0% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Nationality, Natural rubber.

The average Sky fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sky audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Sky fans

Demographic split for Sky audience in United States
MetricValue
Female59.0%
Male41.0%
Average age39.2
Estimated audience size8,994,400

Audience persona

The typical Sky fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Sky in United States
RegionReachAffinity
California1,254,4301.27×
Texas1,014,7411.31×
Florida878,0791.44×
New York597,2231.19×
Illinois447,8431.49×
Pennsylvania295,4000.98×
Georgia287,6381.04×
New Jersey253,7791.11×
North Carolina248,9970.92×
Ohio242,0150.87×
Virginia234,8871.07×
Michigan232,3380.99×
Arizona210,9551.15×
Indiana197,8791.2×
Washington188,3081.04×
Tennessee185,5021.03×
Massachusetts161,6350.91×
Utah153,1431.9×
Maryland143,1000.93×
Missouri128,7180.89×
Colorado127,9400.9×
Wisconsin121,1970.9×
South Carolina121,0830.89×
Minnesota116,1980.9×
Alabama112,0020.89×
Louisiana111,1720.96×
Kentucky108,5580.96×
Oregon97,4330.95×
Oklahoma90,5260.91×
Kansas87,9951.24×
Nevada86,4690.99×
Connecticut80,8640.9×
Arkansas61,1890.83×
Iowa59,7470.81×
Mississippi59,6200.8×
Hawaii42,8431.11×
New Mexico38,4820.85×
North Dakota38,3352.07×
Nebraska37,8840.84×
Idaho37,2780.83×
West Virginia32,2550.77×
Washington, District of Columbia32,0611.19×
Rhode Island29,5851.03×
New Hampshire25,8060.73×
Maine23,0840.72×
Montana19,1900.77×
Delaware18,1360.73×
Alaska15,5270.81×
South Dakota14,3180.69×
Vermont11,3060.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sky audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Nationality3.48×Politics & Society
Natural rubber2.99×Cars & Mobility
Historic site5.94×Arts & Culture
Urban Outfitters2.48×Shopping
Progressive rock2.61×Music & Radio
Bank account2.86×Business & Career
The Historian16.48×Literature
Ken Burns7.41×Movies & TV
Collectable1.52×Kids & Family
Nasal cavity7.62×Health
Halsey, Oregon7.43×Travel & Leisure
Karbala7.61×Travel & Leisure
Eurail16.57×Cars & Mobility
Wikia2.26×Internet & Social Media
Kento Yamazaki7.31×Movies & TV
Home staging3.2×Home & Garden
Jesse Plemons2.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sky audience
TraitClusterScore
PatriotismCONSERVATISM2.21
TravellingTHRILL1.85
Risk AppetiteTHRILL1.82
Luxury OrientationPREMIUM1.68
SustainabilityBALANCE1.67
Sports ActivityPOWER1.66

Worldwide distribution

Worldwide audience distribution share by country for Sky
CountryShare
United States24.3%
Italy11.0%
United Kingdom10.7%

See Sky audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sky have in United States?

Sky has an estimated audience of 8,994,400 people in United States, concentrated in California and Texas.

What is the gender split and age of Sky fans?

59.0% of Sky fans are female, 41.0% are male, with an average age of 39.2 years.

Which brands do Sky fans like most?

Sky fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Sky fans live in United States?

Sky fans in United States are most concentrated in California (reach 1,254,430), Texas (reach 1,014,741), and Florida (reach 878,079). These three regions account for the largest share of the active audience.

What other brands do Sky fans also like?

Beyond Sky itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Nationality (3.48×), and Natural rubber (2.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.