Rascasse Audience Intelligence

Sky Audience in United States

A data profile of the people who buy, follow and care about Sky in United States — modelled from more than twelve digital signal sources. Sky has an estimated audience of 8,994,400 people in United States.

#2507among Topic in United States#345in Travel & Leisure

The average Sky fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Minnesota Wild, Michelle Rodriguez, with strongest over-indexing on Google Maps (5.14× the country average).

Demographically, the Sky audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sky fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky profile in United States.

Audience size
9M
in United States
Gender
59.0%♀
41.0% male
Age
39.2
average years
Country rank
#3979
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sky fans

59.0% are female, 41.0% are male, average age 39.2.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Sky audience in United States
MetricValue
Female59.0%
Male41.0%
Average age39.2
Estimated audience size8,994,400
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Sky audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Sky audience comes from United States.

Worldwide audience distribution share by country for Sky
CountryShare
United States24.3%
Italy11.0%
United Kingdom10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky audience in United States is strongest.

Fig. 05

Top regions by affinity

Sky fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~40K2.17×
02Utah~200K1.86×
03Illinois~500K1.66×
04Kansas~100K1.40×
05Florida~800K1.36×
06Texas~1M1.28×
07California~1M1.21×
08Indiana~200K1.16×
09New York~600K1.12×
10Washington, District of Columbia~30K1.12×
11Arizona~200K1.11×
12Hawaii~40K1.07×
13New Jersey~200K1.05×
14Rhode Island~30K1.04×
15Tennessee~200K1.03×
16Georgia~300K1.00×
17Virginia~200K1.00×
18Washington~200K1.00×
19Louisiana~100K0.98×
20Pennsylvania~300K0.97×
21Kentucky~100K0.96×
22Michigan~200K0.95×
23Nevada~80K0.95×
24Wisconsin~100K0.92×
25Missouri~100K0.91×
26North Carolina~200K0.90×
27Maryland~100K0.90×
28Oregon~90K0.90×
29Connecticut~80K0.90×
30New Mexico~40K0.90×
31Alabama~100K0.89×
32Oklahoma~90K0.89×
33Alaska~20K0.89×
34Minnesota~100K0.88×
35Nebraska~40K0.88×
36Massachusetts~200K0.87×
37South Carolina~100K0.87×
38Ohio~200K0.86×
39Colorado~100K0.86×
40Idaho~40K0.86×
41Arkansas~60K0.85×
42South Dakota~20K0.84×
43Mississippi~60K0.83×
44Montana~20K0.82×
45West Virginia~30K0.81×
46Iowa~60K0.79×
47Vermont~10K0.78×
48Delaware~20K0.77×
49New Hampshire~30K0.75×
50Maine~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Sky, United States
0.75×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky audience
#·InterestCategoryAffinity×
01Michelle RodriguezMovies & TV7.61×
02BevMo!Shopping7.61×
03Naked WinesFood & Beverages7.61×
04RonaldinhoSports7.61×
05Berlin WallTravel & Leisure5.35×
06Minnesota WildSports5.20×
07Google MapsInternet & Social Media5.14×
08Tampa Bay LightningSports4.09×
09Web serverTechnology & Electronics3.94×
10Chuck NorrisMovies & TV2.79×
11Alpine skiingSports2.43×
12Art exhibitionArts & Culture2.33×
13Enterprise Rent-A-CarCars & Mobility2.32×
14InnovationBusiness & Career1.99×
15MuseumArts & Culture1.85×
16Adventure travelTravel & Leisure1.85×
17TicketmasterTravel & Leisure1.72×
18Real propertyHome & Garden1.72×
19Fine artBusiness & Career1.67×
20Ace HardwareHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sky audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
TravellingTHRILL1.61×
Risk AppetiteTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sky audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Price SensitivityPREMIUM0.83×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sky have in United States?

Sky has an estimated audience of 8,994,400 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sky fans?

59.0% of Sky fans are female, 41.0% are male, with an average age of 39.2 years.

03

Which brands do Sky fans like most?

Sky fans show strongest brand affinity for Google Maps (5.14×), Minnesota Wild (5.2×), and Michelle Rodriguez (7.61×) over the country average.

04

Where do Sky fans live in United States?

Sky fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Sky fans also like?

Beyond Sky itself, the audience over-indexes on Minnesota Wild (5.2×), Michelle Rodriguez (7.61×), Chuck Norris (2.79×), and Web server (3.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Sky audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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