Rascasse Audience Intelligence

Smilodox Target Market in Germany

A data profile of the people who buy, follow and care about Smilodox in Germany — modelled from more than twelve digital signal sources. Smilodox has an estimated audience of 1,290,452 people in Germany.

#8among Streetwear in Germany#661among Brand in Germany#274in Fashion & Accessoires

The average Smilodox fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Luxury goods, Julia Roberts, Sportswear (activewear), with strongest over-indexing on Luxury goods (1.68× the country average).

Demographically, the Smilodox audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Smilodox fan in Germany is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Luxury goods.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smilodox profile in Germany.

Audience size
1.3M
in Germany
Gender
61.1%♀
38.9% male
Age
33.6
average years
Country rank
#5149
Brand in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Smilodox

61.1% are female, 38.9% are male, average age 33.6.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Smilodox audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age33.6
Estimated audience size1,290,452
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Smilodox audience in Germany
Age bracketShare%
16-1936%
20-2920%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

88.9%

of the worldwide Smilodox audience comes from Germany.

Worldwide audience distribution share by country for Smilodox
CountryShare
Germany88.9%
Austria4.3%
Switzerland2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smilodox audience in Germany is strongest.

Fig. 05

Top regions by affinity

Smilodox customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~70K1.48×
02Niedersachsen~200K1.36×
03Hamburg~40K1.29×
04Nordrhein-Westfalen~300K1.20×
05Rheinland-Pfalz~70K1.08×
06Sachsen-Anhalt~30K1.02×
07Hessen~90K0.96×
08Brandenburg~40K0.96×
09Thüringen~30K0.96×
10Sachsen~60K0.94×
11Bremen~10K0.88×
12Baden-Württemberg~100K0.85×
13Saarland~10K0.82×
14Bayern~200K0.78×
15Mecklenburg-Vorpommern~20K0.78×
16Berlin~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Smilodox, Germany
0.72×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smilodox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smilodox audience
#·InterestCategoryAffinity×
01Melanie CMusic & Radio6.76×
02Rotten TomatoesMovies & TV5.16×
03Julia RobertsMovies & TV4.28×
04Henry CavillMovies & TV3.74×
05Tom HardyMovies & TV3.47×
06Jennifer LawrenceMovies & TV3.34×
07PandoraFashion & Accessoires3.07×
08Anne HathawayMovies & TV2.73×
09Taylor SwiftMusic & Radio2.53×
10SnapchatInternet & Social Media2.29×
11Millie Bobby BrownMovies & TV2.27×
12Sportswear (activewear)Fashion & Accessoires2.00×
13Robert RedfordMovies & TV1.95×
14StreetwearFashion & Accessoires1.85×
15SupermanMovies & TV1.73×
16Luxury goodsFashion & Accessoires1.68×
17TrousersFashion & Accessoires1.66×
18BatmanMovies & TV1.62×
19NikeFashion & Accessoires1.55×
20BreuningerFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smilodox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smilodox audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.29×
Early Adopter MentalityPOWER1.29×
MindfulnessBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smilodox audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
Need for SecurityCONSERVATISM0.93×
Convenience OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Smilodox's target market in Germany?

Smilodox's target market in Germany covers an estimated 1,290,452 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Smilodox customers?

61.1% of the Smilodox audience are female, 38.9% are male, with an average age of 33.6 years.

03

Which brands do Smilodox fans like most?

Smilodox fans show strongest brand affinity for Luxury goods (1.68×), Julia Roberts (4.28×), and Sportswear (activewear) (2×) over the country average.

04

Where do Smilodox fans live in Germany?

Smilodox fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Smilodox fans also like?

Beyond Smilodox itself, the audience over-indexes on Julia Roberts (4.28×), Sportswear (activewear) (2×), Taylor Swift (2.53×), and Henry Cavill (3.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Smilodox audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Smilodox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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