Smilodox Audience in Germany
Smilodox has an estimated audience of 1,324,913 people in Germany. 56.7% are female, 43.3% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Tagesschau, Transfermarkt, Ariana Grande, ICloud, Batman.
The average Smilodox fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Tagesschau, Transfermarkt, Ariana Grande, with strongest over-indexing on Tagesschau (2× the country average). Demographically, the Smilodox audience skews more female with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Smilodox fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 36.8 |
| Estimated audience size | 1,324,913 |
Audience persona
The typical Smilodox fan in Germany is more female, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 362,321 | 1.25× |
| Niedersachsen | 178,905 | 1.39× |
| Bayern | 173,652 | 0.82× |
| Baden-Württemberg | 157,950 | 0.87× |
| Hessen | 101,513 | 1.01× |
| Rheinland-Pfalz | 72,994 | 1.1× |
| Schleswig-Holstein | 71,224 | 1.5× |
| Sachsen | 61,246 | 0.94× |
| Berlin | 45,388 | 0.77× |
| Brandenburg | 39,714 | 0.97× |
| Hamburg | 39,008 | 1.3× |
| Sachsen-Anhalt | 33,965 | 0.99× |
| Thüringen | 30,975 | 0.92× |
| Mecklenburg-Vorpommern | 13,696 | 0.54× |
| Saarland | 12,746 | 0.78× |
| Bremen | 9,732 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2× | Movies & TV |
| Transfermarkt | 2.47× | Sports |
| Ariana Grande | 4.45× | Music & Radio |
| ICloud | 3.44× | Technology & Electronics |
| Batman | 1.81× | Movies & TV |
| Pandora | 3.54× | Fashion & Accessoires |
| Streetwear | 2.11× | Fashion & Accessoires |
| Gina Tricot | 3.84× | Fashion & Accessoires |
| North Rhine-Westphalia | 1.66× | Travel & Leisure |
| Nike | 1.82× | Fashion & Accessoires |
| Drop shipping | 1.87× | Shopping |
| ANSON´S | 8.64× | Fashion & Accessoires |
| Casino | 3.33× | Games |
| House music | 1.68× | Music & Radio |
| Sportswear (activewear) | 1.75× | Fashion & Accessoires |
| Leggings | 2.49× | Fashion & Accessoires |
| Vacations | 1.55× | Travel & Leisure |
| Hygiene | 1.79× | Beauty & Wellness |
| Breuninger | 1.68× | Fashion & Accessoires |
| Primark | 1.6× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.42 |
| Sports Activity | POWER | 1.28 |
| Early Adopter Mentality | POWER | 1.15 |
| Indulgence | JOY | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.3% |
| Austria | 4.2% |
| Switzerland | 2.1% |
See Smilodox audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Smilodox have in Germany?
Smilodox has an estimated audience of 1,324,913 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Smilodox fans?
56.7% of Smilodox fans are female, 43.3% are male, with an average age of 36.8 years.
Which brands do Smilodox fans like most?
Smilodox fans show strongest brand affinity for Tagesschau (2×), Transfermarkt (2.47×), and Ariana Grande (4.45×) over the country average.
Where do Smilodox fans live in Germany?
Smilodox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 362,321), Niedersachsen (reach 178,905), and Bayern (reach 173,652). These three regions account for the largest share of the active audience.
What other brands do Smilodox fans also like?
Beyond Smilodox itself, the audience over-indexes on Transfermarkt (2.47×), Ariana Grande (4.45×), ICloud (3.44×), and Batman (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smilodox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.