SOJA Audience in Germany
A data profile of the people who buy, follow and care about SOJA in Germany — modelled from more than twelve digital signal sources. SOJA has an estimated audience of 224,264 people in Germany.
The average SOJA fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include X, SV Werder Bremen, Robert Redford, with strongest over-indexing on X (2.11× the country average).
Demographically, the SOJA audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical SOJA fan in Germany is more female, around 36.3 years old, with strong Tradition tendencies and a notable affinity for X.
At a glance
The key figures that characterise the SOJA profile in Germany.
Search interest · 12-month trend
Demographics of SOJA fans
60.6% are female, 39.4% are male, average age 36.3.
Gender split
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 36.3 |
| Estimated audience size | 224,264 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 11% |
Geography
Where the SOJA audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~40K | 1.31× | |
| 02 | Sachsen | ~10K | 1.18× | |
| 03 | Hamburg | ~6K | 1.12× | |
| 04 | Bayern | ~40K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~60K | 1.10× | |
| 06 | Hessen | ~20K | 1.04× | |
| 07 | Rheinland-Pfalz | ~10K | 1.01× | |
| 08 | Bremen | ~2K | 0.98× | |
| 09 | Niedersachsen | ~20K | 0.97× | |
| 10 | Berlin | ~10K | 0.97× | |
| 11 | Schleswig-Holstein | ~8K | 0.92× | |
| 12 | Thüringen | ~6K | 0.92× | |
| 13 | Saarland | ~3K | 0.91× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.90× | |
| 15 | Brandenburg | ~6K | 0.89× | |
| 16 | Sachsen-Anhalt | ~5K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the SOJA audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Johannes Oerding | Music & Radio | 4.73× | ||
| 02 | Scooby-Doo | Movies & TV | 4.00× | ||
| 03 | Robert Redford | Movies & TV | 3.73× | ||
| 04 | Reggae | Music & Radio | 3.50× | ||
| 05 | Hard rock | Music & Radio | 2.97× | ||
| 06 | RTL Television | Movies & TV | 2.77× | ||
| 07 | Bruce Willis | Movies & TV | 2.77× | ||
| 08 | Michael Jackson | Music & Radio | 2.69× | ||
| 09 | RB Leipzig | Sports | 2.36× | ||
| 10 | Hugendubel | Shopping | 2.15× | ||
| 11 | X | Internet & Social Media | 2.11× | ||
| 12 | SV Werder Bremen | Sports | 2.08× | ||
| 13 | Medicine | Business & Career | 1.97× | ||
| 14 | Heavy metal music | Music & Radio | 1.96× | ||
| 15 | Energy | Home & Garden | 1.88× | ||
| 16 | Pop music | Music & Radio | 1.86× | ||
| 17 | Comedy movies | Movies & TV | 1.85× | ||
| 18 | ZDF | Movies & TV | 1.81× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.65× | ||
| 20 | Soccer | Sports | 1.52× |
Personality of the SOJA audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.72× | |
| Patriotism | CONSERVATISM | 1.44× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Sports Activity | POWER | 0.84× | |
| Price Sensitivity | PREMIUM | 0.84× |
Frequently asked questions
How many fans does SOJA have in Germany?
SOJA has an estimated audience of 224,264 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SOJA fans?
60.6% of SOJA fans are female, 39.4% are male, with an average age of 36.3 years.
Which brands do SOJA fans like most?
SOJA fans show strongest brand affinity for X (2.11×), SV Werder Bremen (2.08×), and Robert Redford (3.73×) over the country average.
Where do SOJA fans live in Germany?
SOJA fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do SOJA fans also like?
Beyond SOJA itself, the audience over-indexes on SV Werder Bremen (2.08×), Robert Redford (3.73×), RTL Television (2.77×), and Michael Jackson (2.69×) compared to the Germany average.
Explore more audiences
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See SOJA audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for SOJA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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