SOJA Audience in Germany
SOJA has an estimated audience of 253,962 people in Germany. 53.9% are female, 46.1% are male, average age 41.6. Top brand affinities: Progressive rock, Israel, KLIX (AM), Stradivarius, Personalised Gifts.
Top brand affinities include Progressive rock, Israel, KLIX (AM), with strongest over-indexing on Progressive rock (2.29× the country average). Demographically, the SOJA audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Reggae
Demographics of SOJA fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.6 |
| Estimated audience size | 253,962 |
Audience persona
The typical SOJA fan in Germany is balanced, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.29× | Music & Radio |
| Israel | 2.41× | Travel & Leisure |
| KLIX (AM) | 2.65× | Music & Radio |
| Stradivarius | 1.6× | Shopping |
| Personalised Gifts | 1.61× | Home & Garden |
| Craiova | 5.89× | Travel & Leisure |
| Snow White (Fables) | 1.66× | Literature |
| Home Delivery | 1.89× | Food & Beverages |
| Grinch | 1.61× | Movies & TV |
| Google Analytics | 1.6× | Internet & Social Media |
| myDealZ | 1.59× | Shopping |
| Buddy – The Buddy Holly Story | 2.66× | Music & Radio |
| Preacher (comics) | 3.55× | Literature |
| Medieval fantasy | 5.66× | Literature |
| Moroccan riad | 3.05× | Politics & Society |
| Emperor Entertainment Group | 1.91× | Business & Career |
| Oliver Kahn | 1.82× | Sports |
| JDSU | 1.63× | Business & Career |
| Scratching post | 2.87× | Pets & Animals |
| Alaska | 1.74× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.42 |
| Patriotism | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.19 |
| Spirituality | BALANCE | 1.1 |
| Urban Lifestyle | OPEN | 1.1 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 37.6% |
| France | 11.2% |
| Poland | 7.9% |
See SOJA audiences in other countries
More Reggae audiences in Germany
- H.R. (1,192,200)
- Bob Marley (893,165)
- Don Carlos (musician) (308,374)
- L.A.B. (216,351)
- Pressure (reggae musician) (198,865)
How to read this data
Audience size is the estimated number of people in Germany who actively search for SOJA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.