Rascasse Audience Intelligence

Soolking Audience in Germany

A data profile of the people who buy, follow and care about Soolking in Germany — modelled from more than twelve digital signal sources. Soolking has an estimated audience of 23,272 people in Germany.

#455among Hip hop in Germany#17177among Person in Germany#10156in Music & Radio

The average Soolking fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Maître Gims, Giannis Antetokounmpo, Suitsupply, with strongest over-indexing on Maître Gims (106.07× the country average).

Demographically, the Soolking audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soolking fan in Germany is more male, around 30.5 years old, with strong Risk Appetite tendencies and a notable affinity for Maître Gims.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soolking profile in Germany.

Audience size
23K
in Germany
Gender
41.4%♀
58.6% male
Age
30.5
average years
Country rank
#68776
Person in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soolking fans

41.4% are female, 58.6% are male, average age 30.5.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Soolking audience in Germany
MetricValue
Female41.4%
Male58.6%
Average age30.5
Estimated audience size23,272
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Soolking audience in Germany
Age bracketShare%
16-1946%
20-2921%
30-3914%
40-4912%
50+8%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Soolking audience comes from Germany.

Worldwide audience distribution share by country for Soolking
CountryShare
France46.7%
Algeria11.6%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soolking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soolking fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~2K1.82×
02Nordrhein-Westfalen~8K1.57×
03Hessen~3K1.56×
04Saarland<1K1.28×
05Baden-Württemberg~4K1.23×
06Hamburg<1K1.23×
07Bremen<1K1.10×
08Bayern~4K1.01×
09Rheinland-Pfalz~1K1.00×
10Niedersachsen~2K0.85×
11Schleswig-Holstein<1K0.80×
12Mecklenburg-Vorpommern<1K0.80×
13Sachsen-Anhalt<1K0.78×
14Thüringen<1K0.78×
15Brandenburg<1K0.76×
16Sachsen<1K0.68×
Fig. 06

Affinity by region

Affinity by region — Soolking, Germany
0.68×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soolking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soolking audience
#·InterestCategoryAffinity×
01OrelsanMusic & Radio125.16×
02Maître GimsMusic & Radio106.07×
03Skyrock (radio)Music & Radio52.84×
04Karim BenzemaSports37.43×
05Hochschule für Musik und Theater MünchenBusiness & Career34.40×
06HoneymoonKids & Family26.00×
07Giannis AntetokounmpoSports20.00×
08Luka DončićSports20.00×
09FurbyKids & Family19.65×
10SuitsupplyFashion & Accessoires19.14×
11Dirk NowitzkiSports18.77×
12Buffalo BillsSports13.15×
13Pep GuardiolaSports12.18×
14RobloxGames10.09×
15Dua LipaMusic & Radio9.17×
16French hip hopMusic & Radio6.69×
17FIFA (video game series)Games5.98×
18Underground hip hopMusic & Radio4.83×
19TikTokInternet & Social Media2.07×
20FIFA World CupSports1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soolking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soolking audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.46×
Early Adopter MentalityPOWER1.43×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soolking audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.45×
DIY MentalityTHRILL0.58×
Design AffinityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soolking have in Germany?

Soolking has an estimated audience of 23,272 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Soolking fans?

41.4% of Soolking fans are female, 58.6% are male, with an average age of 30.5 years.

03

Which brands do Soolking fans like most?

Soolking fans show strongest brand affinity for Maître Gims (106.07×), Giannis Antetokounmpo (20×), and Suitsupply (19.14×) over the country average.

04

Where do Soolking fans live in Germany?

Soolking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~8K), Baden-Württemberg (reach ~4K), and Bayern (reach ~4K). These three regions account for the largest share of the active audience.

05

What other brands do Soolking fans also like?

Beyond Soolking itself, the audience over-indexes on Giannis Antetokounmpo (20×), Suitsupply (19.14×), Karim Benzema (37.43×), and Honeymoon (26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Soolking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soolking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →