stern TV Audience in Germany
A data profile of the people who buy, follow and care about stern TV in Germany — modelled from more than twelve digital signal sources. stern TV has an estimated audience of 817,958 people in Germany.
The average stern TV fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Bild, dB’s, with strongest over-indexing on Tagesschau (3.11× the country average).
Demographically, the stern TV audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical stern TV fan in Germany is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the stern TV profile in Germany.
Search interest · 12-month trend
Demographics of stern TV viewers
59.9% are female, 40.1% are male, average age 39.2.
Gender split
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.2 |
| Estimated audience size | 817,958 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide stern TV audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.2% |
| Austria | 5.7% |
| Switzerland | 4.0% |
Geography
Where the stern TV audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.24× | |
| 02 | Sachsen-Anhalt | ~30K | 1.19× | |
| 03 | Niedersachsen | ~100K | 1.16× | |
| 04 | Rheinland-Pfalz | ~50K | 1.07× | |
| 05 | Bremen | ~8K | 1.06× | |
| 06 | Schleswig-Holstein | ~30K | 1.03× | |
| 07 | Thüringen | ~20K | 1.03× | |
| 08 | Saarland | ~10K | 1.01× | |
| 09 | Baden-Württemberg | ~100K | 0.98× | |
| 10 | Sachsen | ~40K | 0.96× | |
| 11 | Brandenburg | ~20K | 0.94× | |
| 12 | Mecklenburg-Vorpommern | ~20K | 0.94× | |
| 13 | Hessen | ~60K | 0.93× | |
| 14 | Hamburg | ~20K | 0.92× | |
| 15 | Bayern | ~100K | 0.84× | |
| 16 | Berlin | ~30K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the stern TV audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steffen Hallaschka | Movies & TV | 26.33× | ||
| 02 | Rebecca Mir | Fashion & Accessoires | 7.27× | ||
| 03 | BUNTE.de | Internet & Social Media | 4.67× | ||
| 04 | PromiFlash | Internet & Social Media | 4.26× | ||
| 05 | Sarah Engels | Movies & TV | 4.20× | ||
| 06 | Heute | Movies & TV | 4.14× | ||
| 07 | Sat.1 | Movies & TV | 3.67× | ||
| 08 | Let's Dance (German TV series) | Movies & TV | 3.60× | ||
| 09 | Deichmann | Shopping | 3.17× | ||
| 10 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.15× | ||
| 11 | Tagesschau | Movies & TV | 3.11× | ||
| 12 | FOCUS Online | News | 2.87× | ||
| 13 | ZDF | Movies & TV | 2.86× | ||
| 14 | Bild | News | 2.73× | ||
| 15 | Sportschau | Sports | 2.63× | ||
| 16 | YouTube | Movies & TV | 1.92× | ||
| 17 | Internet & Social Media | 1.78× | |||
| 18 | Outdoor recreation | Sports | 1.71× | ||
| 19 | dB’s | Music & Radio | 1.61× | ||
| 20 | Food and drink | Food & Beverages | 1.53× |
Personality of the stern TV audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.01× | |
| Extroversion | THRILL | 1.86× | |
| Spirituality | BALANCE | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.10× | |
| Design Affinity | PREMIUM | 1.24× | |
| Urban Lifestyle | OPEN | 1.25× |
Frequently asked questions
How many fans does stern TV have in Germany?
stern TV has an estimated audience of 817,958 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of stern TV viewers?
59.9% of stern TV fans are female, 40.1% are male, with an average age of 39.2 years.
Which brands do stern TV fans like most?
stern TV fans show strongest brand affinity for Tagesschau (3.11×), Bild (2.73×), and dB’s (1.61×) over the country average.
Where do stern TV fans live in Germany?
stern TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do stern TV fans also like?
Beyond stern TV itself, the audience over-indexes on Bild (2.73×), dB’s (1.61×), Deichmann (3.17×), and Steffen Hallaschka (26.33×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See stern TV audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for stern TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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