stern TV Audience in Germany
stern TV has an estimated audience of 845,594 people in Germany. 59.9% are female, 40.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Gala, Bild, Spiegel Online, Deichmann.
The average stern TV fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Gala, Bild, with strongest over-indexing on Tagesschau (3.11× the country average). Demographically, the stern TV audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of stern TV fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.2 |
| Estimated audience size | 845,594 |
Audience persona
The typical stern TV fan in Germany is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 229,065 | 1.24× |
| Bayern | 115,452 | 0.85× |
| Baden-Württemberg | 113,610 | 0.98× |
| Niedersachsen | 96,574 | 1.18× |
| Hessen | 60,775 | 0.94× |
| Rheinland-Pfalz | 44,467 | 1.05× |
| Sachsen | 40,030 | 0.97× |
| Schleswig-Holstein | 31,219 | 1.03× |
| Berlin | 28,539 | 0.75× |
| Sachsen-Anhalt | 27,925 | 1.27× |
| Brandenburg | 25,067 | 0.96× |
| Thüringen | 20,797 | 0.97× |
| Hamburg | 16,687 | 0.87× |
| Mecklenburg-Vorpommern | 14,534 | 0.9× |
| Saarland | 10,034 | 0.97× |
| Bremen | 7,779 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.11× | Movies & TV |
| Gala | 3.41× | News |
| Bild | 2.73× | News |
| Spiegel Online | 2.67× | News |
| Deichmann | 3.17× | Shopping |
| Steffen Hallaschka | 26.33× | Movies & TV |
| Let's Dance (German TV series) | 3.6× | Movies & TV |
| BUNTE.de | 4.67× | Internet & Social Media |
| PromiFlash | 4.26× | Internet & Social Media |
| ZDF | 2.86× | Movies & TV |
| Outdoor recreation | 1.71× | Sports |
| Sat.1 | 3.67× | Movies & TV |
| Food and drink | 1.53× | Food & Beverages |
| YouTube | 1.92× | Movies & TV |
| FOCUS Online | 2.87× | News |
| Sportschau | 2.63× | Sports |
| Gute Zeiten, schlechte Zeiten | 3.15× | Movies & TV |
| Wetter.com | 2.41× | Home & Garden |
| Heute | 4.14× | Movies & TV |
| 1.78× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Pet Ownership | JOY | 1.33 |
| Community Orientation | OPEN | 1.32 |
| Healthy Lifestyle | BALANCE | 1.14 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Tradition | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.4% |
| Austria | 5.6% |
| Switzerland | 4.0% |
See stern TV audiences in other countries
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does stern TV have in Germany?
stern TV has an estimated audience of 845,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of stern TV fans?
59.9% of stern TV fans are female, 40.1% are male, with an average age of 39.2 years.
Which brands do stern TV fans like most?
stern TV fans show strongest brand affinity for Tagesschau (3.11×), Gala (3.41×), and Bild (2.73×) over the country average.
Where do stern TV fans live in Germany?
stern TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 229,065), Bayern (reach 115,452), and Baden-Württemberg (reach 113,610). These three regions account for the largest share of the active audience.
What other brands do stern TV fans also like?
Beyond stern TV itself, the audience over-indexes on Gala (3.41×), Bild (2.73×), Spiegel Online (2.67×), and Deichmann (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for stern TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.