The Voice Audience in Germany
The Voice has an estimated audience of 704,192 people in Germany. 63.3% are female, 36.7% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Voice Kids, Reading, Natural World, Pietro Basile, Livemusic.
The average The Voice fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Voice Kids, Reading, Natural World, with strongest over-indexing on The Voice Kids (26.47× the country average). Demographically, the The Voice audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of The Voice fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 33.9 |
| Estimated audience size | 704,192 |
Audience persona
The typical The Voice fan in Germany is more female, around 33.9 years old, with strong Individualism tendencies and a notable affinity for The Voice Kids.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,695 | 1.12× |
| Bayern | 119,036 | 1.05× |
| Baden-Württemberg | 111,452 | 1.16× |
| Niedersachsen | 76,659 | 1.12× |
| Hessen | 49,080 | 0.91× |
| Rheinland-Pfalz | 40,401 | 1.15× |
| Sachsen | 31,092 | 0.9× |
| Schleswig-Holstein | 30,532 | 1.21× |
| Berlin | 30,465 | 0.97× |
| Brandenburg | 21,775 | 1× |
| Hamburg | 16,461 | 1.03× |
| Thüringen | 15,517 | 0.86× |
| Sachsen-Anhalt | 12,405 | 0.68× |
| Mecklenburg-Vorpommern | 11,453 | 0.85× |
| Saarland | 8,522 | 0.99× |
| Bremen | 6,013 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Voice Kids | 26.47× | Movies & TV |
| Reading | 1.72× | Literature |
| Natural World | 2.19× | Fashion & Accessoires |
| Pietro Basile | 18.29× | Music & Radio |
| Livemusic | 2.65× | Music & Radio |
| Michael Jackson | 3.58× | Music & Radio |
| Helene Fischer | 2.23× | Music & Radio |
| Sat.1 | 2.56× | Movies & TV |
| Arabic pop music | 4.35× | Music & Radio |
| Saxophone | 5.32× | Music & Radio |
| Euphoria | 1.54× | Movies & TV |
| Deutsch lernen | 3.17× | Business & Career |
| Barbie | 1.79× | Movies & TV |
| The Voice of Germany | 4.57× | Movies & TV |
| Gil Ofarim | 2.69× | Music & Radio |
| Let's Dance (German TV series) | 2.06× | Movies & TV |
| In aller Freundschaft | 2.9× | Movies & TV |
| Local news | 2.15× | News |
| Woodwind instrument | 8.64× | Music & Radio |
| Music of Afghanistan | 8.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.97 |
| Tradition | CONSERVATISM | 1.04 |
| Sports Activity | POWER | 0.99 |
| Spirituality | BALANCE | 0.97 |
| Social Media Usage | JOY | 0.95 |
| Urban Lifestyle | OPEN | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.5% |
| France | 6.8% |
| Germany | 5.5% |
See The Voice audiences in other countries
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does The Voice have in Germany?
The Voice has an estimated audience of 704,192 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Voice fans?
63.3% of The Voice fans are female, 36.7% are male, with an average age of 33.9 years.
Which brands do The Voice fans like most?
The Voice fans show strongest brand affinity for The Voice Kids (26.47×), Reading (1.72×), and Natural World (2.19×) over the country average.
Where do The Voice fans live in Germany?
The Voice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,695), Bayern (reach 119,036), and Baden-Württemberg (reach 111,452). These three regions account for the largest share of the active audience.
What other brands do The Voice fans also like?
Beyond The Voice itself, the audience over-indexes on Reading (1.72×), Natural World (2.19×), Pietro Basile (18.29×), and Livemusic (2.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Voice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.