Rascasse Audience Intelligence

The Voice Audience in Germany

A data profile of the people who buy, follow and care about The Voice in Germany — modelled from more than twelve digital signal sources. The Voice has an estimated audience of 710,411 people in Germany.

#36among TV show in Germany#391among Movie / TV Show / Series in Germany#1210in Movies & TV

The average The Voice fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Voice Kids, Michael Jackson, Reading, with strongest over-indexing on The Voice Kids (26.47× the country average).

Demographically, the The Voice audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Voice fan in Germany is more female, around 33.9 years old, with strong Patriotism tendencies and a notable affinity for The Voice Kids.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Voice profile in Germany.

Audience size
710K
in Germany
Gender
63.3%♀
36.7% male
Age
33.9
average years
Country rank
#8751
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Voice viewers

63.3% are female, 36.7% are male, average age 33.9.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for The Voice audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age33.9
Estimated audience size710,411
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the The Voice audience in Germany
Age bracketShare%
16-1937%
20-2918%
30-3916%
40-4916%
50+12%
Fig. 04

Worldwide distribution

5.4%

of the worldwide The Voice audience comes from Germany.

Worldwide audience distribution share by country for The Voice
CountryShare
United States42.3%
France7.1%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Voice audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Voice fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.20×
02Baden-Württemberg~100K1.13×
03Rheinland-Pfalz~40K1.12×
04Niedersachsen~80K1.11×
05Nordrhein-Westfalen~200K1.09×
06Bremen~6K1.04×
07Hamburg~20K1.03×
08Saarland~9K1.03×
09Bayern~100K1.02×
10Brandenburg~20K0.98×
11Berlin~30K0.95×
12Hessen~50K0.91×
13Sachsen~30K0.91×
14Thüringen~20K0.88×
15Mecklenburg-Vorpommern~10K0.88×
16Sachsen-Anhalt~10K0.73×
Fig. 06

Affinity by region

Affinity by region — The Voice, Germany
0.73×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Voice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Voice audience
#·InterestCategoryAffinity×
01The Voice KidsMovies & TV26.47×
02Pietro BasileMusic & Radio18.29×
03Woodwind instrumentMusic & Radio8.64×
04Music of AfghanistanMusic & Radio8.57×
05SaxophoneMusic & Radio5.32×
06The Voice of GermanyMovies & TV4.57×
07Arabic pop musicMusic & Radio4.35×
08Michael JacksonMusic & Radio3.58×
09Deutsch lernenBusiness & Career3.17×
10OrchestraMusic & Radio3.14×
11In aller FreundschaftMovies & TV2.90×
12Gil OfarimMusic & Radio2.69×
13LivemusicMusic & Radio2.65×
14Bares für RaresMovies & TV2.61×
15Sarah ConnorMusic & Radio2.61×
16Sat.1Movies & TV2.56×
17Helene FischerMusic & Radio2.23×
18Local newsNews2.15×
19BarbieMovies & TV1.79×
20ReadingLiterature1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Voice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Voice audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
SpiritualityBALANCE1.35×
TraditionCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Voice audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
SustainabilityBALANCE0.77×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Voice have in Germany?

The Voice has an estimated audience of 710,411 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Voice viewers?

63.3% of The Voice fans are female, 36.7% are male, with an average age of 33.9 years.

03

Which brands do The Voice fans like most?

The Voice fans show strongest brand affinity for The Voice Kids (26.47×), Michael Jackson (3.58×), and Reading (1.72×) over the country average.

04

Where do The Voice fans live in Germany?

The Voice fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Voice fans also like?

Beyond The Voice itself, the audience over-indexes on Michael Jackson (3.58×), Reading (1.72×), Pietro Basile (18.29×), and Livemusic (2.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See The Voice audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Voice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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