Rascasse Audience Intelligence

Union investment Target Market in Germany

A data profile of the people who buy, follow and care about Union investment in Germany — modelled from more than twelve digital signal sources. Union investment has an estimated audience of 1,743,749 people in Germany.

#476among Brand in Germany#362in Business & Career

The average Union investment fan in Germany is 40.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Asset management, Mortgage calculator, Money management, with strongest over-indexing on Asset management (21.39× the country average).

Demographically, the Union investment audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Union investment fan in Germany is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Asset management.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Union investment profile in Germany.

Audience size
1.7M
in Germany
Gender
41.8%♀
58.2% male
Age
40.1
average years
Country rank
#3858
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Union investment

41.8% are female, 58.2% are male, average age 40.1.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Union investment audience in Germany
MetricValue
Female41.8%
Male58.2%
Average age40.1
Estimated audience size1,743,749
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Union investment audience in Germany
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Union investment audience comes from Germany.

Worldwide audience distribution share by country for Union investment
CountryShare
Germany95.0%
Austria1.0%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Union investment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Union investment customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K1.74×
02Hessen~200K1.66×
03Baden-Württemberg~400K1.65×
04Bayern~400K1.56×
05Saarland~30K1.27×
06Nordrhein-Westfalen~400K1.12×
07Niedersachsen~200K1.12×
08Schleswig-Holstein~60K0.93×
09Bremen~10K0.86×
10Thüringen~40K0.80×
11Mecklenburg-Vorpommern~30K0.75×
12Hamburg~20K0.62×
13Sachsen~50K0.58×
14Sachsen-Anhalt~30K0.56×
15Brandenburg~30K0.48×
16Berlin~30K0.41×
Fig. 06

Affinity by region

Affinity by region — Union investment, Germany
0.41×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Union investment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Union investment audience
#·InterestCategoryAffinity×
01Asset managementBusiness & Career21.39×
02Money managementBusiness & Career13.87×
03Passive incomeBusiness & Career8.62×
04Mortgage calculatorHome & Garden8.53×
05Home insuranceBusiness & Career7.17×
06Investment managementBusiness & Career5.68×
07N26Business & Career5.55×
08Stock marketBusiness & Career5.53×
09First-time home buyer grantHome & Garden4.48×
10First-time buyerShopping4.04×
11Deutsche BankBusiness & Career3.75×
12Starter homeHome & Garden3.44×
13RefrigeratorHome & Garden3.07×
14CommerzbankBusiness & Career2.99×
15BankingBusiness & Career2.97×
16Efficient energy useTechnology & Electronics2.89×
17NatureHome & Garden2.42×
18VacationsTravel & Leisure2.20×
19FamilyKids & Family1.73×
20Personal financeBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Union investment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Union investment audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.67×
Career OrientationPOWER2.33×
Quality AwarenessPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Union investment audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.83×
CreativityOPEN0.86×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Union investment's target market in Germany?

Union investment's target market in Germany covers an estimated 1,743,749 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Union investment customers?

41.8% of the Union investment audience are female, 58.2% are male, with an average age of 40.1 years.

03

Which brands do Union investment fans like most?

Union investment fans show strongest brand affinity for Asset management (21.39×), Mortgage calculator (8.53×), and Money management (13.87×) over the country average.

04

Where do Union investment fans live in Germany?

Union investment fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Union investment fans also like?

Beyond Union investment itself, the audience over-indexes on Mortgage calculator (8.53×), Money management (13.87×), Commerzbank (2.99×), and Nature (2.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Union investment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Union investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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