Union investment Audience in Germany
Union investment has an estimated audience of 1,781,218 people in Germany. 43.1% are female, 56.9% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mortgage calculator, Asset management, Commerzbank, Money management, Tagesschau.
The average Union investment fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mortgage calculator, Asset management, Commerzbank, with strongest over-indexing on Mortgage calculator (11.49× the country average). Demographically, the Union investment audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Union investment fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 40.4 |
| Estimated audience size | 1,781,218 |
Audience persona
The typical Union investment fan in Germany is more male, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage calculator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 471,267 | 1.21× |
| Bayern | 454,596 | 1.59× |
| Baden-Württemberg | 393,282 | 1.62× |
| Hessen | 228,308 | 1.68× |
| Niedersachsen | 197,827 | 1.14× |
| Rheinland-Pfalz | 149,549 | 1.68× |
| Schleswig-Holstein | 56,567 | 0.88× |
| Sachsen | 48,165 | 0.55× |
| Thüringen | 33,849 | 0.75× |
| Berlin | 33,163 | 0.42× |
| Saarland | 29,604 | 1.35× |
| Mecklenburg-Vorpommern | 26,455 | 0.78× |
| Hamburg | 25,524 | 0.63× |
| Brandenburg | 23,766 | 0.43× |
| Sachsen-Anhalt | 23,472 | 0.51× |
| Bremen | 11,903 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 11.49× | Home & Garden |
| Asset management | 15.79× | Business & Career |
| Commerzbank | 2.68× | Business & Career |
| Money management | 11.21× | Business & Career |
| Tagesschau | 2.03× | Movies & TV |
| Banking | 2.68× | Business & Career |
| Stock market | 5.19× | Business & Career |
| Passive income | 8.5× | Business & Career |
| ImmoScout24 | 2.26× | Home & Garden |
| Deutsche Bank | 3.29× | Business & Career |
| First-time home buyer grant | 4.87× | Home & Garden |
| Vacations | 2.51× | Travel & Leisure |
| Home insurance | 6.29× | Business & Career |
| Starter home | 3.87× | Home & Garden |
| Transfermarkt | 2.34× | Sports |
| 1.92× | Internet & Social Media | |
| First-time buyer | 3.86× | Shopping |
| Self care | 2.77× | Health |
| Family | 1.6× | Kids & Family |
| Personal finance | 1.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.22 |
| Risk Appetite | THRILL | 2.2 |
| Luxury Orientation | PREMIUM | 1.55 |
| Indulgence | JOY | 1.49 |
| Quality Awareness | PREMIUM | 1.37 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.1% |
| Austria | 1.0% |
| United Kingdom | 0.4% |
See Union investment audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Union investment have in Germany?
Union investment has an estimated audience of 1,781,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Union investment fans?
43.1% of Union investment fans are female, 56.9% are male, with an average age of 40.4 years.
Which brands do Union investment fans like most?
Union investment fans show strongest brand affinity for Mortgage calculator (11.49×), Asset management (15.79×), and Commerzbank (2.68×) over the country average.
Where do Union investment fans live in Germany?
Union investment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 471,267), Bayern (reach 454,596), and Baden-Württemberg (reach 393,282). These three regions account for the largest share of the active audience.
What other brands do Union investment fans also like?
Beyond Union investment itself, the audience over-indexes on Asset management (15.79×), Commerzbank (2.68×), Money management (11.21×), and Tagesschau (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Union investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.