Vine (service) Audience in Germany
Vine (service) has an estimated audience of 233,945 people in Germany. 62.1% are female, 37.9% are male, average age 23.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hair tutorials, Country rap, Satire, Internet celebrity, Maine Coon.
The average Vine (service) fan in Germany is 23.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hair tutorials, Country rap, Satire, with strongest over-indexing on Hair tutorials (14.61× the country average). Demographically, the Vine (service) audience skews more female with an average age of 23.4, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Vine (service) fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 23.4 |
| Estimated audience size | 233,945 |
Audience persona
The typical Vine (service) fan in Germany is more female, around 23.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hair tutorials.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,523 | 1.13× |
| Bayern | 45,751 | 1.07× |
| Baden-Württemberg | 39,860 | 1.1× |
| Hessen | 28,963 | 1.43× |
| Niedersachsen | 24,976 | 0.97× |
| Berlin | 18,385 | 1.55× |
| Rheinland-Pfalz | 14,689 | 1.1× |
| Sachsen | 11,328 | 0.87× |
| Schleswig-Holstein | 8,567 | 0.9× |
| Hamburg | 7,498 | 1.25× |
| Brandenburg | 6,434 | 0.78× |
| Thüringen | 4,604 | 0.68× |
| Sachsen-Anhalt | 4,344 | 0.63× |
| Mecklenburg-Vorpommern | 3,146 | 0.62× |
| Saarland | 2,625 | 0.8× |
| Bremen | 2,540 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair tutorials | 14.61× | Beauty & Wellness |
| Country rap | 11.77× | Music & Radio |
| Satire | 7.77× | Literature |
| Internet celebrity | 8.61× | Internet & Social Media |
| Maine Coon | 6.04× | Pets & Animals |
| RTL Television | 4.26× | Movies & TV |
| Instant messaging | 3.5× | Internet & Social Media |
| German television comedy | 6.6× | Movies & TV |
| Neil Patrick Harris | 20× | Movies & TV |
| Haftbefehl | 5.39× | Music & Radio |
| Drew Barrymore | 10.33× | Movies & TV |
| SV Werder Bremen | 2.45× | Sports |
| Bleacher Report | 17.7× | Sports |
| Mel Gibson | 6.99× | Movies & TV |
| Sportschau | 2.52× | Sports |
| Tipico | 3.03× | Games |
| Headphones | 4.96× | Technology & Electronics |
| FC Bayern Munich | 1.71× | Sports |
| Lieferando.de | 2.17× | Food & Beverages |
| British hip hop | 4.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.65 |
| Community Orientation | OPEN | 1.52 |
| Spirituality | BALANCE | 1.46 |
| Patriotism | CONSERVATISM | 1.35 |
| Urban Lifestyle | OPEN | 1.17 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 7.4% |
| United Kingdom | 5.3% |
See Vine (service) audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Vine (service) have in Germany?
Vine (service) has an estimated audience of 233,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vine (service) fans?
62.1% of Vine (service) fans are female, 37.9% are male, with an average age of 23.4 years.
Which brands do Vine (service) fans like most?
Vine (service) fans show strongest brand affinity for Hair tutorials (14.61×), Country rap (11.77×), and Satire (7.77×) over the country average.
Where do Vine (service) fans live in Germany?
Vine (service) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,523), Bayern (reach 45,751), and Baden-Württemberg (reach 39,860). These three regions account for the largest share of the active audience.
What other brands do Vine (service) fans also like?
Beyond Vine (service) itself, the audience over-indexes on Country rap (11.77×), Satire (7.77×), Internet celebrity (8.61×), and Maine Coon (6.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vine (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.