A data profile of the people who buy, follow and care about Vine (service) in Germany — modelled from more than twelve digital signal sources. Vine (service) has an estimated audience of 268,808 people in Germany.
The average Vine (service) fan in Germany is 23.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Internet celebrity, Hair tutorials, Mel Gibson, with strongest over-indexing on Internet celebrity (13.07× the country average).
Demographically, the Vine (service) audience skews more female with an average age of 23.4, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Vine (service) fan in Germany is more female, around 23.4 years old, with strong Spirituality tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Vine (service) profile in Germany.
62.1% are female, 37.9% are male, average age 23.4.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 23.4 |
| Estimated audience size | 268,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 74% | |
| 20-29 | 15% | |
| 30-39 | 5% | |
| 40-49 | 3% | |
| 50+ | 2% |
of the worldwide Vine (service) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.7% |
| India | 7.2% |
| United Kingdom | 5.2% |
Where the Vine (service) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.37× | |
| 02 | Hessen | ~30K | 1.27× | |
| 03 | Sachsen | ~10K | 1.13× | |
| 04 | Hamburg | ~7K | 1.12× | |
| 05 | Thüringen | ~7K | 1.08× | |
| 06 | Bremen | ~2K | 1.07× | |
| 07 | Nordrhein-Westfalen | ~60K | 1.05× | |
| 08 | Baden-Württemberg | ~40K | 1.04× | |
| 09 | Niedersachsen | ~30K | 1.04× | |
| 10 | Rheinland-Pfalz | ~10K | 1.04× | |
| 11 | Bayern | ~40K | 1.03× | |
| 12 | Brandenburg | ~8K | 0.97× | |
| 13 | Mecklenburg-Vorpommern | ~5K | 0.93× | |
| 14 | Saarland | ~3K | 0.91× | |
| 15 | Schleswig-Holstein | ~8K | 0.88× | |
| 16 | Sachsen-Anhalt | ~6K | 0.87× |
The strongest cross-interests of the Vine (service) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouNow | Movies & TV | 52.98× | ||
| 02 | Neil Patrick Harris | Movies & TV | 20.00× | ||
| 03 | M. Night Shyamalan | Movies & TV | 20.00× | ||
| 04 | Engineering education | Business & Career | 17.59× | ||
| 05 | Bleacher Report | Sports | 17.44× | ||
| 06 | Internet celebrity | Internet & Social Media | 13.07× | ||
| 07 | Mel Gibson | Movies & TV | 11.18× | ||
| 08 | Drew Barrymore | Movies & TV | 10.62× | ||
| 09 | Hair tutorials | Beauty & Wellness | 10.18× | ||
| 10 | Rudi Völler | Sports | 9.08× | ||
| 11 | Nicholas Hoult | Movies & TV | 7.29× | ||
| 12 | Civil engineering | Business & Career | 6.24× | ||
| 13 | Country rap | Music & Radio | 5.82× | ||
| 14 | Haftbefehl | Music & Radio | 4.31× | ||
| 15 | Maine Coon | Pets & Animals | 3.91× | ||
| 16 | Instant messaging | Internet & Social Media | 3.20× | ||
| 17 | Tipico | Games | 3.10× | ||
| 18 | Sportschau | Sports | 2.04× | ||
| 19 | SV Werder Bremen | Sports | 2.01× | ||
| 20 | TikTok | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.80× | |
| Community Orientation | OPEN | 1.68× | |
| Early Adopter Mentality | POWER | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Indulgence | JOY | 0.67× | |
| Price Sensitivity | PREMIUM | 0.71× |
Vine (service) has an estimated audience of 268,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
62.1% of Vine (service) fans are female, 37.9% are male, with an average age of 23.4 years.
Vine (service) fans show strongest brand affinity for Internet celebrity (13.07×), Hair tutorials (10.18×), and Mel Gibson (11.18×) over the country average.
Vine (service) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Vine (service) itself, the audience over-indexes on Hair tutorials (10.18×), Mel Gibson (11.18×), Rudi Völler (9.08×), and Neil Patrick Harris (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Vine (service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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