VIP.de Audience in Germany
A data profile of the people who buy, follow and care about VIP.de in Germany — modelled from more than twelve digital signal sources. VIP.de has an estimated audience of 992,027 people in Germany.
The average VIP.de fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include QVC, Lidl, Schlager music, with strongest over-indexing on QVC (3× the country average).
Demographically, the VIP.de audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical VIP.de fan in Germany is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for QVC.
At a glance
The key figures that characterise the VIP.de profile in Germany.
Search interest · 12-month trend
Audience demographics of VIP.de
85.7% are female, 14.3% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 85.7% |
| Male | 14.3% |
| Average age | 37.4 |
| Estimated audience size | 992,027 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide VIP.de audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 84.8% |
| Austria | 5.8% |
| Switzerland | 3.7% |
Geography
Where the VIP.de audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~20K | 1.33× | |
| 02 | Thüringen | ~30K | 1.27× | |
| 03 | Baden-Württemberg | ~200K | 1.23× | |
| 04 | Niedersachsen | ~100K | 1.22× | |
| 05 | Brandenburg | ~40K | 1.13× | |
| 06 | Bremen | ~10K | 1.11× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.05× | |
| 08 | Sachsen | ~50K | 1.04× | |
| 09 | Bayern | ~200K | 1.03× | |
| 10 | Sachsen-Anhalt | ~30K | 1.02× | |
| 11 | Mecklenburg-Vorpommern | ~20K | 0.92× | |
| 12 | Rheinland-Pfalz | ~40K | 0.81× | |
| 13 | Schleswig-Holstein | ~30K | 0.80× | |
| 14 | Hessen | ~60K | 0.78× | |
| 15 | Berlin | ~30K | 0.73× | |
| 16 | Hamburg | ~20K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the VIP.de audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabloid (newspaper format) | Literature | 3.29× | ||
| 02 | Robbie Williams | Music & Radio | 3.20× | ||
| 03 | Heidi Klum | Fashion & Accessoires | 3.16× | ||
| 04 | QVC | Movies & TV | 3.00× | ||
| 05 | Thermomix | Home & Garden | 2.74× | ||
| 06 | Schlager music | Music & Radio | 2.64× | ||
| 07 | Tour de France | Sports | 2.24× | ||
| 08 | Garden centre | Home & Garden | 2.16× | ||
| 09 | Ryanair | Travel & Leisure | 1.99× | ||
| 10 | Hardware store | Home & Garden | 1.91× | ||
| 11 | Breaking news | Movies & TV | 1.85× | ||
| 12 | Lidl | Shopping | 1.84× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.83× | ||
| 14 | Primark | Shopping | 1.74× | ||
| 15 | IKEA | Home & Garden | 1.71× | ||
| 16 | Supermarket | Shopping | 1.64× | ||
| 17 | Recipes | Food & Beverages | 1.60× | ||
| 18 | Gardening | Home & Garden | 1.55× | ||
| 19 | Harry Potter | Movies & TV | 1.52× | ||
| 20 | Vodafone | Technology & Electronics | 1.52× |
Personality of the VIP.de audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.87× | |
| DIY Mentality | THRILL | 1.49× | |
| Tradition | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.46× | |
| Career Orientation | POWER | 0.56× | |
| Risk Appetite | THRILL | 0.68× |
Frequently asked questions
How many fans does VIP.de have in Germany?
VIP.de has an estimated audience of 992,027 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of VIP.de fans?
85.7% of VIP.de fans are female, 14.3% are male, with an average age of 37.4 years.
Which brands do VIP.de fans like most?
VIP.de fans show strongest brand affinity for QVC (3×), Lidl (1.84×), and Schlager music (2.64×) over the country average.
Where do VIP.de fans live in Germany?
VIP.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do VIP.de fans also like?
Beyond VIP.de itself, the audience over-indexes on Lidl (1.84×), Schlager music (2.64×), Do it yourself (DIY) (1.83×), and Harry Potter (1.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
See VIP.de audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for VIP.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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