VIP.de Audience in Germany
VIP.de has an estimated audience of 1,018,031 people in Germany. 85.7% are female, 14.3% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Bonprix, Meghan Markle, QVC, Heidi Klum, Schlager music.
The average VIP.de fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Bonprix, Meghan Markle, QVC, with strongest over-indexing on Bonprix (2.34× the country average). Demographically, the VIP.de audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of VIP.de fans
| Metric | Value |
|---|---|
| Female | 85.7% |
| Male | 14.3% |
| Average age | 37.4 |
| Estimated audience size | 1,018,031 |
Audience persona
The typical VIP.de fan in Germany is more female, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Bonprix.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 240,544 | 1.08× |
| Baden-Württemberg | 182,237 | 1.31× |
| Bayern | 179,312 | 1.1× |
| Niedersachsen | 125,957 | 1.27× |
| Hessen | 62,012 | 0.8× |
| Sachsen | 51,644 | 1.03× |
| Rheinland-Pfalz | 41,596 | 0.82× |
| Brandenburg | 36,956 | 1.17× |
| Berlin | 34,830 | 0.77× |
| Thüringen | 30,682 | 1.18× |
| Schleswig-Holstein | 27,690 | 0.76× |
| Sachsen-Anhalt | 27,465 | 1.04× |
| Mecklenburg-Vorpommern | 17,379 | 0.89× |
| Hamburg | 15,810 | 0.69× |
| Saarland | 15,252 | 1.22× |
| Bremen | 7,582 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bonprix | 2.34× | Shopping |
| Meghan Markle | 4.55× | Fashion & Accessoires |
| QVC | 2.07× | Movies & TV |
| Heidi Klum | 2.08× | Fashion & Accessoires |
| Schlager music | 1.53× | Music & Radio |
| Tabloid (newspaper format) | 1.91× | Literature |
| Thermomix | 1.91× | Home & Garden |
| About You | 1.68× | Shopping |
| FIS Alpine Ski World Cup | 3.29× | Sports |
| Low-carbohydrate diet | 1.8× | Food & Beverages |
| Robbie Williams | 1.95× | Music & Radio |
| Pampers | 1.88× | Kids & Family |
| Soap opera | 1.86× | Movies & TV |
| Leonardo DiCaprio | 1.76× | Movies & TV |
| Hape Kerkeling | 1.95× | Movies & TV |
| Sports betting | 1.99× | Games |
| Tour de France | 1.59× | Sports |
| Playmobil | 1.72× | Kids & Family |
| Jennifer Lawrence | 1.62× | Movies & TV |
| Plus-size clothing | 1.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.22 |
| DIY Mentality | THRILL | 1.02 |
| Creativity | OPEN | 0.95 |
| Extroversion | THRILL | 0.92 |
| Pet Ownership | JOY | 0.91 |
| Healthy Lifestyle | BALANCE | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.5% |
| Austria | 6.4% |
| Switzerland | 3.5% |
See VIP.de audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does VIP.de have in Germany?
VIP.de has an estimated audience of 1,018,031 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of VIP.de fans?
85.7% of VIP.de fans are female, 14.3% are male, with an average age of 37.4 years.
Which brands do VIP.de fans like most?
VIP.de fans show strongest brand affinity for Bonprix (2.34×), Meghan Markle (4.55×), and QVC (2.07×) over the country average.
Where do VIP.de fans live in Germany?
VIP.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 240,544), Baden-Württemberg (reach 182,237), and Bayern (reach 179,312). These three regions account for the largest share of the active audience.
What other brands do VIP.de fans also like?
Beyond VIP.de itself, the audience over-indexes on Meghan Markle (4.55×), QVC (2.07×), Heidi Klum (2.08×), and Schlager music (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VIP.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.