A data profile of the people who buy, follow and care about Volle Kanne in Germany — modelled from more than twelve digital signal sources. Volle Kanne has an estimated audience of 793,903 people in Germany.
The average Volle Kanne fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include ZDF-Fernsehgarten, Giovanni Zarrella, Marianne Rosenberg, with strongest over-indexing on ZDF-Fernsehgarten (52.48× the country average).
Demographically, the Volle Kanne audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Volle Kanne fan in Germany is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for ZDF-Fernsehgarten.
The key figures that characterise the Volle Kanne profile in Germany.
60.5% are female, 39.5% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.0 |
| Estimated audience size | 793,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Volle Kanne audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 93.1% |
| Austria | 2.0% |
| Switzerland | 1.6% |
Where the Volle Kanne audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.24× | |
| 02 | Schleswig-Holstein | ~30K | 1.18× | |
| 03 | Saarland | ~10K | 1.15× | |
| 04 | Rheinland-Pfalz | ~50K | 1.12× | |
| 05 | Bremen | ~7K | 1.08× | |
| 06 | Brandenburg | ~30K | 1.06× | |
| 07 | Niedersachsen | ~80K | 1.02× | |
| 08 | Thüringen | ~20K | 1.02× | |
| 09 | Hessen | ~60K | 0.96× | |
| 10 | Baden-Württemberg | ~100K | 0.95× | |
| 11 | Sachsen-Anhalt | ~20K | 0.93× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.91× | |
| 13 | Sachsen | ~40K | 0.90× | |
| 14 | Berlin | ~30K | 0.90× | |
| 15 | Bayern | ~100K | 0.85× | |
| 16 | Hamburg | ~10K | 0.78× |
The strongest cross-interests of the Volle Kanne audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ZDF-Fernsehgarten | Movies & TV | 52.48× | ||
| 02 | Eloy de Jong | Music & Radio | 15.52× | ||
| 03 | Giovanni Zarrella | Music & Radio | 13.66× | ||
| 04 | Marianne Rosenberg | Music & Radio | 13.37× | ||
| 05 | Michael Patrick Kelly | Music & Radio | 9.15× | ||
| 06 | Andy Borg | Music & Radio | 9.06× | ||
| 07 | Matthias Reim | Music & Radio | 6.24× | ||
| 08 | Breakfast television | Movies & TV | 6.23× | ||
| 09 | Hape Kerkeling | Movies & TV | 5.29× | ||
| 10 | Udo Jürgens | Music & Radio | 5.28× | ||
| 11 | Roland Kaiser | Music & Radio | 4.50× | ||
| 12 | Dieter Bohlen | Music & Radio | 4.46× | ||
| 13 | Beatrice Egli | Music & Radio | 4.40× | ||
| 14 | Florian Silbereisen | Music & Radio | 3.72× | ||
| 15 | ZDF | Movies & TV | 2.91× | ||
| 16 | RTL Television | Movies & TV | 2.83× | ||
| 17 | Helene Fischer | Music & Radio | 2.72× | ||
| 18 | Müller (company) | Food & Beverages | 2.49× | ||
| 19 | Nature | Home & Garden | 2.04× | ||
| 20 | Tagesschau | Movies & TV | 1.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.51× | |
| Spirituality | BALANCE | 1.44× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Design Affinity | PREMIUM | 0.68× | |
| Sustainability | BALANCE | 0.70× |
Volle Kanne has an estimated audience of 793,903 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
60.5% of Volle Kanne fans are female, 39.5% are male, with an average age of 41.0 years.
Volle Kanne fans show strongest brand affinity for ZDF-Fernsehgarten (52.48×), Giovanni Zarrella (13.66×), and Marianne Rosenberg (13.37×) over the country average.
Volle Kanne fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Volle Kanne itself, the audience over-indexes on Giovanni Zarrella (13.66×), Marianne Rosenberg (13.37×), Andy Borg (9.06×), and Michael Patrick Kelly (9.15×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Volle Kanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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