A data profile of the people who buy, follow and care about Wigald Boning in Germany — modelled from more than twelve digital signal sources. Wigald Boning has an estimated audience of 737,589 people in Germany.
The average Wigald Boning fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Der Tagesspiegel, Udo Lindenberg, Anna Loos, with strongest over-indexing on Der Tagesspiegel (5.83× the country average).
Demographically, the Wigald Boning audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wigald Boning fan in Germany is more male, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Der Tagesspiegel.
The key figures that characterise the Wigald Boning profile in Germany.
43.7% are female, 56.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 42.7 |
| Estimated audience size | 737,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 32% | |
| 40-49 | 37% | |
| 50+ | 12% |
of the worldwide Wigald Boning audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.9% |
| Austria | 5.7% |
| Switzerland | 3.0% |
Where the Wigald Boning audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~90K | 1.31× | |
| 02 | Thüringen | ~20K | 1.24× | |
| 03 | Sachsen | ~40K | 1.16× | |
| 04 | Sachsen-Anhalt | ~20K | 1.16× | |
| 05 | Bremen | ~7K | 1.12× | |
| 06 | Brandenburg | ~20K | 1.08× | |
| 07 | Mecklenburg-Vorpommern | ~20K | 1.08× | |
| 08 | Schleswig-Holstein | ~30K | 1.07× | |
| 09 | Bayern | ~100K | 1.01× | |
| 10 | Nordrhein-Westfalen | ~100K | 0.93× | |
| 11 | Rheinland-Pfalz | ~30K | 0.90× | |
| 12 | Hamburg | ~10K | 0.88× | |
| 13 | Saarland | ~8K | 0.85× | |
| 14 | Baden-Württemberg | ~80K | 0.77× | |
| 15 | Hessen | ~40K | 0.75× | |
| 16 | Berlin | ~20K | 0.74× |
The strongest cross-interests of the Wigald Boning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anna Loos | Movies & TV | 9.94× | ||
| 02 | Bastian Pastewka | Movies & TV | 9.67× | ||
| 03 | Richard David Precht | Politics & Society | 8.94× | ||
| 04 | Barbara Schöneberger | Movies & TV | 7.58× | ||
| 05 | Ina Müller | Movies & TV | 7.44× | ||
| 06 | Tim Mälzer | Food & Beverages | 7.28× | ||
| 07 | Beck | Music & Radio | 7.17× | ||
| 08 | Udo Lindenberg | Music & Radio | 6.50× | ||
| 09 | FC St. Pauli | Sports | 6.22× | ||
| 10 | Der Tagesspiegel | News | 5.83× | ||
| 11 | Michael Patrick Kelly | Music & Radio | 5.62× | ||
| 12 | Roland Kaiser | Music & Radio | 4.93× | ||
| 13 | Boris Becker | Sports | 4.59× | ||
| 14 | Phil Collins | Music & Radio | 4.24× | ||
| 15 | Thomann | Shopping | 4.04× | ||
| 16 | SV Werder Bremen | Sports | 2.54× | ||
| 17 | Tagesschau | Movies & TV | 2.46× | ||
| 18 | ZDF | Movies & TV | 2.32× | ||
| 19 | Sportschau | Sports | 2.11× | ||
| 20 | Nature | Home & Garden | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Patriotism | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Sports Activity | POWER | 0.84× |
Wigald Boning has an estimated audience of 737,589 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
43.7% of Wigald Boning fans are female, 56.3% are male, with an average age of 42.7 years.
Wigald Boning fans show strongest brand affinity for Der Tagesspiegel (5.83×), Udo Lindenberg (6.5×), and Anna Loos (9.94×) over the country average.
Wigald Boning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Wigald Boning itself, the audience over-indexes on Udo Lindenberg (6.5×), Anna Loos (9.94×), Ina Müller (7.44×), and Roland Kaiser (4.93×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Wigald Boning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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