Will Smith Audience in Germany

Will Smith logo

Will Smith has an estimated audience of 1,370,911 people in Germany. 40.8% are female, 59.2% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Will Smith, Sports, Business and industry, Transfermarkt, TikTok.

The average Will Smith fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Will Smith, Sports, Business and industry, with strongest over-indexing on Will Smith (13.06× the country average). Demographically, the Will Smith audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Will Smith fans

Demographic split for Will Smith audience in Germany
MetricValue
Female40.8%
Male59.2%
Average age32.3
Estimated audience size1,370,911

Audience persona

The typical Will Smith fan in Germany is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Will Smith.

Top regions in Germany

Top regions ranked by reach for Will Smith in Germany
RegionReachAffinity
Nordrhein-Westfalen337,6171.13×
Bayern219,412
Baden-Württemberg197,5281.06×
Niedersachsen135,0111.01×
Hessen111,5051.07×
Rheinland-Pfalz73,2841.07×
Berlin66,8101.09×
Sachsen62,8590.93×
Schleswig-Holstein47,7310.97×
Brandenburg41,9150.99×
Sachsen-Anhalt35,1960.99×
Thüringen32,4480.93×
Hamburg30,3050.98×
Mecklenburg-Vorpommern24,2960.93×
Saarland15,8510.94×
Bremen10,8620.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Will Smith audience
BrandAffinityCategory
Will Smith13.06×Movies & TV
Sports1.68×Sports
Business and industry1.51×Business & Career
Transfermarkt2.79×Sports
TikTok1.78×Internet & Social Media
Harry Potter1.67×Movies & TV
Randy Quaid17.06×Movies & TV
Euphoria1.98×Movies & TV
Friends2.55×Movies & TV
Tagesschau1.6×Movies & TV
Bruce Willis3.34×Movies & TV
Dune3.66×Movies & TV
Bill Pullman12.49×Movies & TV
Margot Robbie3.85×Movies & TV
Tina Fey10.61×Movies & TV
SV Werder Bremen1.6×Sports
Godzilla2.45×Movies & TV
The Rookie2.59×Movies & TV
Final Destination2.73×Movies & TV
Barbie1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Will Smith audience
TraitClusterScore
PatriotismCONSERVATISM1.36
Career OrientationPOWER1.32
SpiritualityBALANCE1.28
Convenience OrientationPREMIUM1.15
Urban LifestyleOPEN1.14
Risk AppetiteTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Will Smith
CountryShare
United States34.4%
Brazil8.2%
Germany6.5%

See Will Smith audiences in other countries

More Baseball audiences in Germany

Frequently asked questions

How many fans does Will Smith have in Germany?

Will Smith has an estimated audience of 1,370,911 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Will Smith fans?

40.8% of Will Smith fans are female, 59.2% are male, with an average age of 32.3 years.

Which brands do Will Smith fans like most?

Will Smith fans show strongest brand affinity for Will Smith (13.06×), Sports (1.68×), and Business and industry (1.51×) over the country average.

Where do Will Smith fans live in Germany?

Will Smith fans in Germany are most concentrated in Nordrhein-Westfalen (reach 337,617), Bayern (reach 219,412), and Baden-Württemberg (reach 197,528). These three regions account for the largest share of the active audience.

What other brands do Will Smith fans also like?

Beyond Will Smith itself, the audience over-indexes on Sports (1.68×), Business and industry (1.51×), Transfermarkt (2.79×), and TikTok (1.78×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Will Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.