Will Smith Audience in Germany

Will Smith has an estimated audience of 1,370,911 people in Germany. 40.8% are female, 59.2% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Will Smith, Sports, Business and industry, Transfermarkt, TikTok.
The average Will Smith fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Will Smith, Sports, Business and industry, with strongest over-indexing on Will Smith (13.06× the country average). Demographically, the Will Smith audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Baseball
Demographics of Will Smith fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 32.3 |
| Estimated audience size | 1,370,911 |
Audience persona
The typical Will Smith fan in Germany is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Will Smith.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 337,617 | 1.13× |
| Bayern | 219,412 | 1× |
| Baden-Württemberg | 197,528 | 1.06× |
| Niedersachsen | 135,011 | 1.01× |
| Hessen | 111,505 | 1.07× |
| Rheinland-Pfalz | 73,284 | 1.07× |
| Berlin | 66,810 | 1.09× |
| Sachsen | 62,859 | 0.93× |
| Schleswig-Holstein | 47,731 | 0.97× |
| Brandenburg | 41,915 | 0.99× |
| Sachsen-Anhalt | 35,196 | 0.99× |
| Thüringen | 32,448 | 0.93× |
| Hamburg | 30,305 | 0.98× |
| Mecklenburg-Vorpommern | 24,296 | 0.93× |
| Saarland | 15,851 | 0.94× |
| Bremen | 10,862 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Will Smith | 13.06× | Movies & TV |
| Sports | 1.68× | Sports |
| Business and industry | 1.51× | Business & Career |
| Transfermarkt | 2.79× | Sports |
| TikTok | 1.78× | Internet & Social Media |
| Harry Potter | 1.67× | Movies & TV |
| Randy Quaid | 17.06× | Movies & TV |
| Euphoria | 1.98× | Movies & TV |
| Friends | 2.55× | Movies & TV |
| Tagesschau | 1.6× | Movies & TV |
| Bruce Willis | 3.34× | Movies & TV |
| Dune | 3.66× | Movies & TV |
| Bill Pullman | 12.49× | Movies & TV |
| Margot Robbie | 3.85× | Movies & TV |
| Tina Fey | 10.61× | Movies & TV |
| SV Werder Bremen | 1.6× | Sports |
| Godzilla | 2.45× | Movies & TV |
| The Rookie | 2.59× | Movies & TV |
| Final Destination | 2.73× | Movies & TV |
| Barbie | 1.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.36 |
| Career Orientation | POWER | 1.32 |
| Spirituality | BALANCE | 1.28 |
| Convenience Orientation | PREMIUM | 1.15 |
| Urban Lifestyle | OPEN | 1.14 |
| Risk Appetite | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| Brazil | 8.2% |
| Germany | 6.5% |
See Will Smith audiences in other countries
More Baseball audiences in Germany
- MLB (2,084,629)
- Will Smith (1,370,912)
- Austin Martin (1,310,993)
- Justin Engel (939,327)
- Chris Martin (650,875)
Frequently asked questions
How many fans does Will Smith have in Germany?
Will Smith has an estimated audience of 1,370,911 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Will Smith fans?
40.8% of Will Smith fans are female, 59.2% are male, with an average age of 32.3 years.
Which brands do Will Smith fans like most?
Will Smith fans show strongest brand affinity for Will Smith (13.06×), Sports (1.68×), and Business and industry (1.51×) over the country average.
Where do Will Smith fans live in Germany?
Will Smith fans in Germany are most concentrated in Nordrhein-Westfalen (reach 337,617), Bayern (reach 219,412), and Baden-Württemberg (reach 197,528). These three regions account for the largest share of the active audience.
What other brands do Will Smith fans also like?
Beyond Will Smith itself, the audience over-indexes on Sports (1.68×), Business and industry (1.51×), Transfermarkt (2.79×), and TikTok (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Will Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.