Rascasse Audience Intelligence

Wing Audience in Germany

Name: Wing — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Wing in Germany — modelled from more than twelve digital signal sources. Wing has an estimated audience of 501,099 people in Germany.

#4678among Topic in Germany #914in Travel & Leisure

The average Wing fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wireless speakers, Reverb.com, Flightradar24, with strongest over-indexing on Wireless speakers (20.03× the country average).

Demographically, the Wing audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wing fan in Germany is more male, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Wireless speakers.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wing profile in Germany.

Audience size

501K

in Germany

Gender

35.3%♀

64.7% male

Age

40.1

average years

Country rank

#11726

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Wing fans

35.3% are female, 64.7% are male, average age 40.1.

Fig. 02

Gender split

35.3%

Female

64.7%

Male

Demographic split for Wing audience in Germany
Metric	Value
Female	35.3%
Male	64.7%
Average age	40.1
Estimated audience size	501,099

Fig. 03

Age distribution

Age distribution of the Wing audience in Germany
Age bracket	Share	%
16-19		17%
20-29		17%
30-39		23%
40-49		24%
50+		19%

Fig. 04

Worldwide distribution

2.6%

of the worldwide Wing audience comes from Germany.

Worldwide audience distribution share by country for Wing
Country	Share
United States	28.7%
United Kingdom	7.6%
Italy	5.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wing fans by region: top regions in Germany
#	Region	Reach	×
01	Mecklenburg-Vorpommern	~10K	1.24×
02	Rheinland-Pfalz	~30K	1.22×
03	Hessen	~40K	1.09×
04	Bremen	~5K	1.07×
05	Berlin	~20K	1.06×
06	Hamburg	~10K	1.05×
07	Nordrhein-Westfalen	~100K	1.03×
08	Schleswig-Holstein	~20K	0.98×
09	Bayern	~80K	0.97×
10	Baden-Württemberg	~60K	0.94×
11	Brandenburg	~10K	0.94×
12	Saarland	~6K	0.92×
13	Niedersachsen	~40K	0.91×
14	Sachsen	~20K	0.90×
15	Thüringen	~10K	0.90×
16	Sachsen-Anhalt	~10K	0.85×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wing audience
#	Interest	Category	×
01	Reverb.com	Shopping	51.92×
02	Wireless speakers	Technology & Electronics	20.03×
03	JetBrains	Technology & Electronics	20.00×
04	Jobmensa	Business & Career	16.15×
05	Audio-Technica	Technology & Electronics	14.16×
06	Ron Perlman	Movies & TV	14.07×
07	Free University of Berlin	Business & Career	10.27×
08	Neil Armstrong	Politics & Society	7.90×
09	Flightradar24	Travel & Leisure	7.64×
10	Flight simulator	Games	7.10×
11	Lidl Reisen	Travel & Leisure	6.89×
12	Heath Ledger	Movies & TV	5.94×
13	Helicopter	Cars & Mobility	5.67×
14	Motorboat	Cars & Mobility	5.21×
15	Sandra Bullock	Movies & TV	4.86×
16	Email	Technology & Electronics	3.03×
17	Family	Kids & Family	2.70×
18	Nature	Home & Garden	2.53×
19	Tagesschau	Movies & TV	2.09×
20	Germany	Travel & Leisure	1.79×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Wing audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	2.13×
Risk Appetite	THRILL	2.01×
Patriotism	CONSERVATISM	1.67×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Wing audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.68×
Creativity	OPEN	0.72×
Sustainability	BALANCE	0.76×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Wing have in Germany?

Wing has an estimated audience of 501,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Wing fans?

35.3% of Wing fans are female, 64.7% are male, with an average age of 40.1 years.

Which brands do Wing fans like most?

Wing fans show strongest brand affinity for Wireless speakers (20.03×), Reverb.com (51.92×), and Flightradar24 (7.64×) over the country average.

Where do Wing fans live in Germany?

Wing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Wing fans also like?

Beyond Wing itself, the audience over-indexes on Reverb.com (51.92×), Flightradar24 (7.64×), Family (2.7×), and Flight simulator (7.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Wing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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