Wing Audience in United States
Wing has an estimated audience of 5,638,758 people in United States. 38.5% are female, 61.5% are male, average age 43.2. Top regions: Texas, California, Florida. Top brand affinities: Israel, Vocal harmony, Wok, Grinch, Governor of Michigan.
The average Wing fan in United States is 43.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Vocal harmony, Wok, with strongest over-indexing on Israel (6.05× the country average). Demographically, the Wing audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Wing fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 43.2 |
| Estimated audience size | 5,638,758 |
Audience persona
The typical Wing fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 822,029 | 1.7× |
| California | 533,605 | 0.86× |
| Florida | 491,474 | 1.29× |
| Georgia | 470,221 | 2.71× |
| New York | 260,679 | 0.83× |
| North Carolina | 219,462 | 1.29× |
| Ohio | 216,383 | 1.25× |
| Illinois | 197,252 | 1.05× |
| Pennsylvania | 173,330 | 0.91× |
| Arizona | 163,497 | 1.42× |
| Tennessee | 153,679 | 1.36× |
| Alabama | 150,463 | 1.91× |
| Virginia | 144,772 | 1.05× |
| South Carolina | 139,805 | 1.65× |
| Michigan | 139,719 | 0.95× |
| Indiana | 133,635 | 1.3× |
| Colorado | 121,975 | 1.37× |
| New Jersey | 108,210 | 0.75× |
| Minnesota | 105,417 | 1.3× |
| Louisiana | 98,911 | 1.36× |
| Maryland | 93,437 | 0.96× |
| Wisconsin | 85,192 | 1× |
| Missouri | 83,387 | 0.92× |
| Washington | 77,915 | 0.69× |
| Mississippi | 71,083 | 1.53× |
| Kentucky | 70,781 | 1× |
| Massachusetts | 69,937 | 0.63× |
| Oklahoma | 68,250 | 1.09× |
| Nevada | 62,567 | 1.15× |
| Arkansas | 51,968 | 1.12× |
| Connecticut | 49,630 | 0.88× |
| Utah | 44,204 | 0.88× |
| Oregon | 41,648 | 0.64× |
| Kansas | 38,337 | 0.86× |
| Iowa | 32,650 | 0.7× |
| New Mexico | 31,553 | 1.12× |
| Nebraska | 26,587 | 0.94× |
| West Virginia | 18,482 | 0.7× |
| Idaho | 16,922 | 0.6× |
| Rhode Island | 14,705 | 0.82× |
| Delaware | 12,610 | 0.81× |
| Hawaii | 12,333 | 0.51× |
| Washington, District of Columbia | 12,036 | 0.71× |
| New Hampshire | 9,334 | 0.42× |
| Maine | 9,012 | 0.45× |
| Alaska | 8,945 | 0.74× |
| South Dakota | 8,127 | 0.62× |
| North Dakota | 7,238 | 0.62× |
| Montana | 6,795 | 0.43× |
| Vermont | 5,553 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.05× | Travel & Leisure |
| Vocal harmony | 8.71× | Music & Radio |
| Wok | 11.26× | Food & Beverages |
| Grinch | 5.8× | Movies & TV |
| Governor of Michigan | 10.65× | Politics & Society |
| Goop | 7.69× | Internet & Social Media |
| Hibachi | 9.94× | Food & Beverages |
| Urban Outfitters | 2.29× | Shopping |
| Google Home | 7.46× | Technology & Electronics |
| Product design | 2.24× | Business & Career |
| Hipster | 9.98× | Politics & Society |
| Cherish (group) | 10.47× | Music & Radio |
| Grace Slick | 8.18× | Music & Radio |
| Jeep Wagoneer | 5.09× | Cars & Mobility |
| headspace | 8.25× | Health |
| El Paso County, Colorado | 11.13× | Travel & Leisure |
| La Jolla | 7.7× | Travel & Leisure |
| Home staging | 4.05× | Home & Garden |
| Kikar HaShabbat | 12.5× | News |
| Gift registry | 9.85× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.95 |
| Risk Appetite | THRILL | 1.43 |
| Extroversion | THRILL | 1.33 |
| Need for Security | CONSERVATISM | 1.29 |
| Individualism | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 7.6% |
| Italy | 5.5% |
See Wing audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Wing have in United States?
Wing has an estimated audience of 5,638,758 people in United States, concentrated in Texas and California.
What is the gender split and age of Wing fans?
38.5% of Wing fans are female, 61.5% are male, with an average age of 43.2 years.
Which brands do Wing fans like most?
Wing fans show strongest brand affinity for Israel (6.05×), Vocal harmony (8.71×), and Wok (11.26×) over the country average.
Where do Wing fans live in United States?
Wing fans in United States are most concentrated in Texas (reach 822,029), California (reach 533,605), and Florida (reach 491,474). These three regions account for the largest share of the active audience.
What other brands do Wing fans also like?
Beyond Wing itself, the audience over-indexes on Vocal harmony (8.71×), Wok (11.26×), Grinch (5.8×), and Governor of Michigan (10.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.