Rascasse Audience Intelligence

Wing Audience in United States

A data profile of the people who buy, follow and care about Wing in United States — modelled from more than twelve digital signal sources. Wing has an estimated audience of 5,638,758 people in United States.

#3494among Topic in United States#505in Travel & Leisure

The average Wing fan in United States is 43.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Helicopter, FlightAware, AutoZone, with strongest over-indexing on Helicopter (5.49× the country average).

Demographically, the Wing audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wing fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Helicopter.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wing profile in United States.

Audience size
5.6M
in United States
Gender
38.5%♀
61.5% male
Age
43.2
average years
Country rank
#6004
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wing fans

38.5% are female, 61.5% are male, average age 43.2.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Wing audience in United States
MetricValue
Female38.5%
Male61.5%
Average age43.2
Estimated audience size5,638,758
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Wing audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Wing audience comes from United States.

Worldwide audience distribution share by country for Wing
CountryShare
United States28.7%
United Kingdom7.6%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wing audience in United States is strongest.

Fig. 05

Top regions by affinity

Wing fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K2.65×
02Alabama~200K1.92×
03Texas~800K1.64×
04South Carolina~100K1.60×
05Mississippi~70K1.54×
06Louisiana~100K1.40×
07Colorado~100K1.38×
08Arizona~200K1.36×
09Tennessee~100K1.31×
10North Carolina~200K1.27×
11Florida~500K1.24×
12Ohio~200K1.23×
13Minnesota~100K1.22×
14Indiana~100K1.21×
15Arkansas~50K1.13×
16Nevada~60K1.12×
17New Mexico~30K1.12×
18Oklahoma~70K1.10×
19Virginia~100K1.02×
20Illinois~200K1.01×
21Wisconsin~80K1.00×
22Kentucky~70K0.95×
23Nebraska~30K0.94×
24Missouri~80K0.93×
25Maryland~90K0.92×
26Pennsylvania~200K0.90×
27Michigan~100K0.90×
28Kansas~40K0.89×
29Utah~40K0.88×
30Delaware~10K0.87×
31Connecticut~50K0.86×
32California~500K0.83×
33Rhode Island~10K0.83×
34North Dakota~10K0.83×
35Alaska~10K0.80×
36New York~200K0.77×
37West Virginia~20K0.76×
38New Jersey~100K0.75×
39Washington, District of Columbia~10K0.72×
40Washington~80K0.71×
41South Dakota~9K0.69×
42Iowa~30K0.68×
43Oregon~40K0.66×
44Vermont~6K0.63×
45Massachusetts~70K0.62×
46Idaho~20K0.62×
47Hawaii~10K0.58×
48Montana~8K0.54×
49Maine~10K0.53×
50New Hampshire~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Wing, United States
0.46×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wing audience
#·InterestCategoryAffinity×
01FlightAwareTravel & Leisure5.79×
02HelicopterCars & Mobility5.49×
03Taron EgertonMovies & TV5.31×
04The ChiveNews3.97×
05Systems engineeringBusiness & Career2.71×
06AdoptionKids & Family2.29×
07Risk managementBusiness & Career2.21×
08Chuck NorrisMovies & TV2.15×
09Drudge ReportSports2.15×
10Rail transportTravel & Leisure1.89×
11DrawingHome & Garden1.85×
12Ace HardwareHome & Garden1.81×
13InnovationBusiness & Career1.74×
14AutoZoneCars & Mobility1.67×
15FolklorePolitics & Society1.66×
16Real propertyHome & Garden1.65×
17MenardsHome & Garden1.64×
18Britney SpearsMusic & Radio1.60×
19United Parcel ServiceBusiness & Career1.58×
20LodgingTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Risk AppetiteTHRILL1.41×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wing have in United States?

Wing has an estimated audience of 5,638,758 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wing fans?

38.5% of Wing fans are female, 61.5% are male, with an average age of 43.2 years.

03

Which brands do Wing fans like most?

Wing fans show strongest brand affinity for Helicopter (5.49×), FlightAware (5.79×), and AutoZone (1.67×) over the country average.

04

Where do Wing fans live in United States?

Wing fans in United States are most concentrated in Texas (reach ~800K), California (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Wing fans also like?

Beyond Wing itself, the audience over-indexes on FlightAware (5.79×), AutoZone (1.67×), Drawing (1.85×), and Adoption (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Wing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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