Wonderwaffel Audience in Germany
Wonderwaffel has an estimated audience of 599,582 people in Germany. 61.7% are female, 38.3% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Chalkidiki, CAC 40, Home Office, Progressive rock, Wim Hof.
The average Wonderwaffel fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Chalkidiki, CAC 40, Home Office, with strongest over-indexing on Chalkidiki (10.51× the country average). Demographically, the Wonderwaffel audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Wonderwaffel fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 35.9 |
| Estimated audience size | 599,582 |
Audience persona
The typical Wonderwaffel fan in Germany is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 275,783 | 2.1× |
| Berlin | 162,103 | 6.05× |
| Bayern | 61,624 | 0.64× |
| Niedersachsen | 35,316 | 0.61× |
| Hessen | 32,310 | 0.71× |
| Baden-Württemberg | 29,761 | 0.36× |
| Hamburg | 20,445 | 1.51× |
| Brandenburg | 13,426 | 0.72× |
| Rheinland-Pfalz | 9,905 | 0.33× |
| Schleswig-Holstein | 9,843 | 0.46× |
| Sachsen | 6,449 | 0.22× |
| Bremen | 5,299 | 1.03× |
| Saarland | 4,973 | 0.68× |
| Sachsen-Anhalt | 3,110 | 0.2× |
| Thüringen | 2,837 | 0.19× |
| Mecklenburg-Vorpommern | 2,319 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 10.51× | Travel & Leisure |
| CAC 40 | 2.32× | Business & Career |
| Home Office | 1.71× | Business & Career |
| Progressive rock | 1.98× | Music & Radio |
| Wim Hof | 5.65× | Sports |
| Assassin's Creed: Bloodlines | 5.17× | Games |
| Icon (magazine) | 1.66× | Arts & Culture |
| Bank account | 1.9× | Business & Career |
| Oktay Kaynarca | 4.36× | Movies & TV |
| Haute Route | 8.67× | Sports |
| Space Cowboys | 4.87× | Movies & TV |
| Ireen Sheer | 1.63× | Music & Radio |
| Home Delivery | 1.55× | Food & Beverages |
| Liberace | 3.36× | Music & Radio |
| Sixx | 1.71× | Movies & TV |
| Hostelworld | 3.26× | Travel & Leisure |
| Lindy Hop | 4.53× | Music & Radio |
| Nuestra Belleza México | 113.19× | Fashion & Accessoires |
| Cachorro | 1.76× | Pets & Animals |
| Picnic | 1.71× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.82 |
| Price Sensitivity | PREMIUM | 1.71 |
| Travelling | THRILL | 1.66 |
| Healthy Lifestyle | BALANCE | 1.51 |
| Sustainability | BALANCE | 1.45 |
| Convenience Orientation | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.6% |
| Switzerland | 8.3% |
| Belgium | 1.4% |
See Wonderwaffel audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Wonderwaffel have in Germany?
Wonderwaffel has an estimated audience of 599,582 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Wonderwaffel fans?
61.7% of Wonderwaffel fans are female, 38.3% are male, with an average age of 35.9 years.
Which brands do Wonderwaffel fans like most?
Wonderwaffel fans show strongest brand affinity for Chalkidiki (10.51×), CAC 40 (2.32×), and Home Office (1.71×) over the country average.
Where do Wonderwaffel fans live in Germany?
Wonderwaffel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 275,783), Berlin (reach 162,103), and Bayern (reach 61,624). These three regions account for the largest share of the active audience.
What other brands do Wonderwaffel fans also like?
Beyond Wonderwaffel itself, the audience over-indexes on CAC 40 (2.32×), Home Office (1.71×), Progressive rock (1.98×), and Wim Hof (5.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wonderwaffel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.