YFM Audience in Germany
YFM has an estimated audience of 318,037 people in Germany. 43.0% are female, 57.0% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Porcelanosa, Suitsupply, Trabzonspor, Fenerbahçe S.K., Forex Online Trading.
The average YFM fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Porcelanosa, Suitsupply, Trabzonspor, with strongest over-indexing on Porcelanosa (106.46× the country average). Demographically, the YFM audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of YFM fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 36.9 |
| Estimated audience size | 318,037 |
Audience persona
The typical YFM fan in Germany is more male, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Porcelanosa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,205 | 2.24× |
| Bayern | 66,021 | 1.29× |
| Baden-Württemberg | 57,410 | 1.32× |
| Niedersachsen | 39,126 | 1.27× |
| Hessen | 35,077 | 1.45× |
| Rheinland-Pfalz | 18,826 | 1.18× |
| Schleswig-Holstein | 10,475 | 0.92× |
| Berlin | 10,437 | 0.73× |
| Hamburg | 10,360 | 1.44× |
| Sachsen | 6,247 | 0.4× |
| Brandenburg | 5,596 | 0.57× |
| Bremen | 3,544 | 1.3× |
| Sachsen-Anhalt | 3,544 | 0.43× |
| Thüringen | 3,398 | 0.42× |
| Mecklenburg-Vorpommern | 2,580 | 0.42× |
| Saarland | 2,372 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Porcelanosa | 106.46× | Home & Garden |
| Suitsupply | 19× | Fashion & Accessoires |
| Trabzonspor | 8.49× | Sports |
| Fenerbahçe S.K. | 6.98× | Sports |
| Forex Online Trading | 12.27× | Business & Career |
| Süper Lig | 7.5× | Sports |
| Arabic pop music | 7.27× | Music & Radio |
| TK Maxx | 2.91× | Shopping |
| Zendaya | 7.91× | Movies & TV |
| Uniqlo | 4.11× | Shopping |
| ghd | 17.29× | Beauty & Wellness |
| Cumhuriyet | 6.97× | News |
| TRT Haber | 10.98× | Movies & TV |
| Porsche Boxster | 16.35× | Cars & Mobility |
| Kajol | 20× | Movies & TV |
| Hijab | 9.74× | Politics & Society |
| Ford EcoSport | 13.43× | Cars & Mobility |
| Beşiktaş J.K. | 4.37× | Sports |
| Toolstation | 37.68× | Home & Garden |
| Mavi Jeans | 11.43× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.15 |
| Family Orientation | CONSERVATISM | 2.13 |
| Design Affinity | PREMIUM | 1.94 |
| Spirituality | BALANCE | 1.67 |
| Individualism | JOY | 1.5 |
| Urban Lifestyle | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Germany | 27.2% |
| South Africa | 15.6% |
See YFM audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does YFM have in Germany?
YFM has an estimated audience of 318,037 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of YFM fans?
43.0% of YFM fans are female, 57.0% are male, with an average age of 36.9 years.
Which brands do YFM fans like most?
YFM fans show strongest brand affinity for Porcelanosa (106.46×), Suitsupply (19×), and Trabzonspor (8.49×) over the country average.
Where do YFM fans live in Germany?
YFM fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,205), Bayern (reach 66,021), and Baden-Württemberg (reach 57,410). These three regions account for the largest share of the active audience.
What other brands do YFM fans also like?
Beyond YFM itself, the audience over-indexes on Suitsupply (19×), Trabzonspor (8.49×), Fenerbahçe S.K. (6.98×), and Forex Online Trading (12.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for YFM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.