YFM Audience in Germany
A data profile of the people who buy, follow and care about YFM in Germany — modelled from more than twelve digital signal sources. YFM has an estimated audience of 335,863 people in Germany.
The average YFM fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Porcelanosa, Shopping channel, Suitsupply, with strongest over-indexing on Porcelanosa (101.44× the country average).
Demographically, the YFM audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical YFM fan in Germany is more male, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Porcelanosa.
At a glance
The key figures that characterise the YFM profile in Germany.
Search interest · 12-month trend
Demographics of YFM fans
43.0% are female, 57.0% are male, average age 36.9.
Gender split
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 36.9 |
| Estimated audience size | 335,863 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide YFM audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.8% |
| Germany | 28.2% |
| South Africa | 15.3% |
Geography
Where the YFM audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 2.25× | |
| 02 | Bayern | ~70K | 1.41× | |
| 03 | Baden-Württemberg | ~60K | 1.39× | |
| 04 | Hessen | ~30K | 1.38× | |
| 05 | Niedersachsen | ~40K | 1.30× | |
| 06 | Hamburg | ~9K | 1.24× | |
| 07 | Bremen | ~3K | 1.23× | |
| 08 | Rheinland-Pfalz | ~20K | 1.20× | |
| 09 | Schleswig-Holstein | ~10K | 0.87× | |
| 10 | Saarland | ~3K | 0.72× | |
| 11 | Berlin | ~10K | 0.68× | |
| 12 | Brandenburg | ~6K | 0.61× | |
| 13 | Thüringen | ~5K | 0.56× | |
| 14 | Sachsen-Anhalt | ~4K | 0.54× | |
| 15 | Mecklenburg-Vorpommern | ~3K | 0.50× | |
| 16 | Sachsen | ~7K | 0.45× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the YFM audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Porcelanosa | Home & Garden | 101.44× | ||
| 02 | Verner Panton | Home & Garden | 59.42× | ||
| 03 | Shopping channel | Movies & TV | 20.00× | ||
| 04 | Suitsupply | Fashion & Accessoires | 20.00× | ||
| 05 | Kajol | Movies & TV | 20.00× | ||
| 06 | ghd | Beauty & Wellness | 19.56× | ||
| 07 | Georg Jensen | Home & Garden | 17.80× | ||
| 08 | LC Waikiki | Fashion & Accessoires | 17.03× | ||
| 09 | Trendyol | Shopping | 14.42× | ||
| 10 | TRT Haber | Movies & TV | 12.58× | ||
| 11 | Hürriyet | News | 12.54× | ||
| 12 | Anthropologie | Shopping | 12.07× | ||
| 13 | TRT 1 | Movies & TV | 11.78× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 5.88× | ||
| 15 | Trabzonspor | Sports | 5.05× | ||
| 16 | Thomann | Shopping | 4.71× | ||
| 17 | Uniqlo | Shopping | 3.91× | ||
| 18 | Online newspaper | News | 3.01× | ||
| 19 | TK Maxx | Shopping | 2.68× | ||
| 20 | Women's clothing | Fashion & Accessoires | 2.56× |
Personality of the YFM audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.31× | |
| Extroversion | THRILL | 2.05× | |
| Design Affinity | PREMIUM | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.69× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| DIY Mentality | THRILL | 0.80× |
Frequently asked questions
How many fans does YFM have in Germany?
YFM has an estimated audience of 335,863 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of YFM fans?
43.0% of YFM fans are female, 57.0% are male, with an average age of 36.9 years.
Which brands do YFM fans like most?
YFM fans show strongest brand affinity for Porcelanosa (101.44×), Shopping channel (20×), and Suitsupply (20×) over the country average.
Where do YFM fans live in Germany?
YFM fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do YFM fans also like?
Beyond YFM itself, the audience over-indexes on Shopping channel (20×), Suitsupply (20×), LC Waikiki (17.03×), and Verner Panton (59.42×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See YFM audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for YFM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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